Go to Market Strategy
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Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize ...

Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.

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  • 'USPs ' ? Please clarify the jargon.
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  • sir i want to prepare a go to market business plan to get a channel partnership of a telecom company
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  • @melindamo I really dont know. The Deck is available for download and 122 ppl have been able to download so far....Chk your browser settings maybe, you should be able to download.
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  • 12 downloads in a month !
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    Go to Market Strategy Go to Market Strategy Presentation Transcript

    • Go To Market StrategyHow to Define a Go To Market Strategy - Rajiv Netra
    • Market Analysis Go To MarketMarket Analysis Strategy
    • Market Analysis• Product Overview• Who would be interested in this solution?• Users and their Current Problem• Market Research• Competitors and the Competitive landscape• Product Positioning• USP
    • Product OverviewProduct Description in few lines
    • Who would be interested in this Product / Solution ?Small, Medium and Large Enterprises ? Or Consumers ?
    • Current Problem of Potential Users ?Identify Current Problems faced by Potential Users that the product/solution is expected to address
    • Market ResearchIdentify the overall market size for product/solution, market segmentation, user base, growth trends, etc. Depict the Market and Product potential by means of charts and graphs for couple of slides.
    • CompetitionIdentify Direct Competition and Indirect Competition
    • Key Differentiators with other similar productsIdentify the competing products / solutions with description and List down how your product differentiates from them Products Product Description Your Product Differentiators
    • Product PositioningPositioning is key. Describe how it can be positioned and some of the advantages it has in terms of positioning
    • Sustainable Competitive Advantage Identify Tangible Advantages - IPs and Patents, etcIntangible Advantages - First in business to offer a certain feature , cost advantage, etc
    • USPsIdentify and provide the USPs of your Product / Solution
    • Go To MarketMarket Analysis Go To Market Strategy
    • Go To Market• End Goal in a Year• Whom to sell ?• Marketing Strategies• Partnership Strategies• Channel Partner program• Pricing Strategies• Metrics and Measurement
    • End Goal in a YearYou might want to start out with End goal in a Year or two or some suitable timeline. Mention target in Sales Numbers and Revenues.
    • Whom to Sell ?Regions - Segments – Industries - Etc
    • Marketing Strategies Identify and Detail the Marketing strategies with clear Timelines – When to start and How long to execute it?Prioritize the Marketing Strategies based on their impact and budget
    • Partnership StrategiesWhat sort of Partners to tie up for GTM ? What unique benefits do they bring ?
    • Channel Partnership Strategies Going Channel Partner route? List down strategies forChoosing the right partners, Supporting Channel Partners, Making them work, etc
    • Other Go To Market strategiesMention other unconventional or unique strategies to reach the prospective customers
    • Expected Sales at LaunchProvide numbers (1month after launch) . Example representation below. Distributors Indirect Sales Resellers 20% ISVs Region - Medium and Large 80% Industries Direct Sales
    • Projected Sales 6 months /1year after launchProvide numbers. Example representation below. DistributorsIndirect Sales Resellers 40% ISVs Region - Medium and Large 60% Industries Direct Sales
    • Pricing strategiesStudy the competition and market and identify someunique pricing models that will entice and hook the customers
    • Metrics and MeasurementMeasure the marketing impact and reach with metrics Identify the ROI Refine the strategy
    • Thank You !Feel free to Download and Customize this template for your needs