The Intranet’s Killer App
Bill Cava, CTO, Ektron, Inc.
Web technology becomes human centered
The natural evolution
Static files servers ~1996
Data-driven Websites ~1998
Website as Application ~2000
Website as Community ~2005
nutshell is …
Social networking is not a fad, its growing
exponentially, but …
Do you feel that social networks improve your
ability to get work done more efficiently?
So if I am a _______
Marketing person -- can it help me to produce
30 years go
10 years ago
three ways to find information
Screen shot of menus
Let employees discover information using their
What purpose do intranets serve?
quot;An intranet is a corporate network that uses web
servers and browsers to provide company
information such as benefits plans, etc. to
corporate employees in an easily accessible
fashion.quot; - att
organizations want the intranet to be…
• a portal for finding company information
• a directory of employee phone numbers
• educating employees on company policies
• connecting offices together regardless of geographic location
• building your organizations brand internally
• defining and articulating corporate culture
• improving communications
• improving morale
big gap between the wants and the haves
Why intranets fail
Intranets fail when companies fail to understand it
is the users, not the company or the policies, who
determine the intranets success.
Drive traffic to your … intranet?
How to make an intranet succeed?
Employees need to have a personal stake in the
intranet and feel that it is an integral part of their
The Intranet as the organization’s community hub
Forums for discussion, polls for voting, photos for
entertainment, blogs for educating
Why is Social Networking the intranet’s “Killer App”
You give employees something that they can’t
live with without in their day to day job
Keep in touch!