Ria Enterprise


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Ria Enterprise

  1. 1. Coding the Clouds: Building Enterprise Apps Using Force.com and Other Cloud Services Dave Carroll Principal Developer Evangelist September 2008
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q filed on July 31, 2007 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Our Strategy: The World’s First Multi-Application, Multi-Category SaaS Company
  4. 4. Why PaaS? -- What if all your resources could be focused on only what’s unique about your apps? Delivered Idea Infrastructure Services Application Services Operations Services Application Network Security Authentication Storage Sharing Availability Operating System Integration Monitoring Database Customization Patch Mgmt App Server Web Services Upgrades Web Server API Backup Data Center Multi-Language NOC Disaster Recovery Multi-Currency Workflow Analytics Multi-Device Messaging Search
  5. 5. PaaS lets developers focus on what their apps do, rather than the software and infrastructure to run them Force.com You Infrastructure Application Operations Build Your Services Services Services Apps!   
  6. 6. Definition of Platform as a Service
  7. 7. Global Infrastructure as a Service 150M+Transactions Daily $100s Millions Investment 2 Fully Mirrored Data Centers Average Speed 210ms Scalable Architecture ~37%Global Deployments Disaster Recovery Globally Distributed Data Centers
  8. 8. Your Database on Our Service 8,700,000+ Create any table Schema Edits Add any field 160,000 Build any relationship SQL Statements per Sec Security & sharing built-in Scales from Automatic audit history tracking 1-XXX,000+ users Automatic tuning Automatic backups Automatic upgrades
  9. 9. Your Integrations on Our Service: Designed to Integrate with Any IT Architecture Web Services API 1.75 Billion Packaged SAP & Oracle Integrations API calls per month Breakthrough SOA On Demand 28+ Billion Back-end and Desktop Integration Total API calls Over 40 Integration Partners on AppExchange All Integrations Are Upgraded With Zero Customer Effort
  10. 10. Your Workflow on Our Service Declarative 97,000+ A B D Programmatic workflow rules Approvals Intelligent 7 Million+ Time-Based automated tasks C Formulas Outbound Messaging
  11. 11. Your Logic on Our Service Declarative Logic (point and click) Audit History Tracking Assignment Rules Escalation Rules Workflows Rules Approval Processes Formula-Based Logic (similar to excel) Formula Fields Data Validation Rules Procedural Logic (code) Apex Triggers (logic before or after a save, update or delete) Apex Classes Apex Web Services (logic that can be called by an external system)
  12. 12. Your Code on Our Service 2M Apex Code Lines of Code Integer NUM = 10; Characteristics 1.8M Account[] accs; Apex requests per day Your Code // Clean up old  Java-like syntax  Schema-aware data accs = [select id from account where  Strongly typed  Governed name like 'test%']; delete accs; Powerful Capabilities commit;  Transactional  Secured accs = new  Database Triggers Metadata  Web Services Infrastructure  Transactional logic Multi-Tenant Virtual Machine Our  First Multi-Tenant Programming Language
  13. 13. Create Any Application and Any Interface 10,500+ Custom Interfaces Created Any User Interface Any Application Any Device Visualforce opens up a new world of possibility for user interface design. It helps us build compelling user interfaces packed with powerful business logic. -Tim Tribe, Head of Product Management
  14. 14. Flex
  15. 15. Getting Started Is Easy! 1. Visit developer.force.com 2. Get Free Developer Edition 1. Begin Building Apps