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I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
I Phone Summit Dmeeker Final
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I Phone Summit Dmeeker Final

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  • 1. The Road Ahead: Challenges to iPhone Adoption in the Enterprise Dave Meeker - User Experience Strategist, Roundarch
  • 2. 2 Disclaimer As a professional that focuses on user experience, I can not manage to give a talk without first putting the subject matter into context.
  • 3. 3 Disclaimer, Part 2 The items addressed in this talk are not meant to be exhaustive of every topic that might arise. These are, however, meant to start the conversation around defensive support of the iPhone as an enterprise platform.
  • 4. 4 bear with me
  • 5. 5 Different Types of iPhone Development Building For Yourself Building Applications for Others (Company Project) (Service Provider) Internal Web Apps External Web Apps Internal Binary Apps External Binary Apps
  • 6. 6 Fear over concerns that the Apple iPhone is not ready for the Corporate / Enterprise are just that... Fear. Knowledge Is Power
  • 7. 7 “The Only Thing We Have to Fear Is Fear Itself” Franklin D. Roosevelt • securely delivering email to and from devices • delivering push email and... • • integrating with a corporate calendar system integrating with custom Intranet applications • ability to support custom software applications • provisioning and revocation of mobile devices • etc
  • 8. 8 Any change is resisted because bureaucrats have a vested interest in the chaos in which they exist. RICHARD NIXON
  • 9. 9 Media Misinformation Many negatives have been reported by journalists with little to no practical IT experience. They are getting information from consultants Some analysts and consultants have an agenda that doesn’t include Apple technology in the Enterprise. The iPhone is a “toy” The iPhone is great!.... but not for business
  • 10. 10 Corporate IT Bureaucracy It does exist, but doesn’t exist everywhere Many in Corporate IT are extremely risk- adverse You need to work with agents & champions of change You must work with your business clients to become allies in the battle with “IT”. “IT” is responsible to the business clients’ needs. Business clients demand better user experiences.
  • 11. 11 Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so. Douglas Adams
  • 12. 12 According to Apple The best phone for business. Period. “What makes iPhone a great business phone? Simple. The same features that make it a revolutionary mobile device. With iPhone 2.0 software, iPhone does even more for your enterprise. It supports Microsoft Exchange ActiveSync, delivering push email, calendar, and contacts. And it gives mobile users secure access to corporate resources with Cisco IPSec VPN and wireless network services with WPA2 Enterprise and 802.1X authentication.”
  • 13. So... What Are The Concerns? Email & Calendaring Securely delivering email to and from devices Delivering push email Integrating with a corporate calendar system Enterprise Application Support Integrating with custom Intranet applications Ability to support custom software applications Device and Platform Specific Software Support Provisioning and revocation of devices Application development support Security
  • 14. 14 Email & Calendaring The Challenge Securely delivering email to and from devices Delivering push email Integrating with a corporate calendar system The Response The iPhone supports push-IMAP as well as MS Exchange Server Open (non-proprietary) technology saves money over licensed services Calendaring now works with MS Exchange, and is always being improved
  • 15. 15 Enterprise Application Support The Challenge Necessity to re-tool Web sites and Web-based applications for yet another new device Need robust application development support: secure data storage included Limitations on future development efforts because of getting tied to the iPhone platform. The Response The iPhone arguably offers the best Web browsing experience of any mobile device. iPhone “installable” applications are “real” software. Objective C is powerful. These are not “light” applications when compared to other mobile platforms. The iPhone is on a standards-based track, meaning it can scale as the Web changes around it.
  • 16. 16 Device Support & Software Support The Challenge Provisioning and Revocation of devices could be a real challenge with current resources. Delivering Software to iPhones requires that allocation of IT resources must change What if our custom iPhone application needs changes made to it? What then? The Response Part of organizational change is a shift in thinking of the process required to enable new technologies. iTunes: Yes, it sounds like it’s just for fun, but it is your key to manage devices across the enterprise. Utilization of the iPhone configuration utilities & distribution provisioning profiles
  • 17. 17 Security The Challenge The iPhone isn’t secure, is it? Is it really a serious business platform? The Response The iPhone is as secure as any mobile platform, and arguably more secure than most. What is the specific concern over security? Can we address things point by point? Following best practices for general security combined with security built into the operating system (VPN, etc) make the iPhone as secure as any other platform in the market.
  • 18. User Experience If nothing else, the iPhone has redefined mobile user experience. No longer just a fancy name for design! Becoming the key driver behind consumer and enterprise software development initiatives: Over the last 10 years, we’ve really increased the possibilities of what can happen on the back-end. Back-end applications have paved the way for what we can now leverage on the front-end. Users are now demanding that applications adapt to their evolving skills, wants, and needs. If you are developing “experience-based applications” (in any technology) YOU CARE about user experience!
  • 19. 19 all of this technology was created with a single goal... creating better user experiences
  • 20. The Challenges of Enabling Great Experiences Building Experience-focused applications requires enterprise change. Internal team – Enterprise product development, etc – Building stuff “for us”. External team – Building stuff “for others” – Consulting / Pro services / design shop Your team make-up needs to change Your process changes as well
  • 21. So, what about ROI? Isn’t that what is most important? There is a strong intangible benefit to user experience Total Cost of Ownership should be analyzed in each specific case. iPhone may have higher up-front cost Support costs most likely reduced with iPhone The “Killer Application” in your organization may be enough of a differentiator by itself Higher productivity More adoption Simply not possible without the advanced iPhone Browser
  • 22. 22 Lastly: It’s about using the right tool for the right job. Be honest with yourself and your clients (Internal or External) The iPhone has given mobile experience in the enterprise real “legs”, but use those legs to run forward, and not just do a pretty dance. If you go the iPhone route, don’t assume that a binary application is the only way. Weigh the options, pros, and cons of an installed application vs. a Web applications for the iPhone
  • 23. 23 Q&A dave meeker - roundarch - dmeeker@roundarch.com

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