I Phone Dev


Published on

Published in: Career, Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

I Phone Dev

  1. 1. Creating On-Demand Enterprise Applications for the iPhone Dave Carroll – Principal Platform Evangelist
  2. 2. Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward- looking statements including but not limited to statements regarding our expected future revenue, GAAP diluted earnings per share, expected tax rate, anticipated shares outstanding,and concerning the potential market for our existing service offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2008. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  3. 3. Platform as a Service for the Enterprise
  4. 4. Why PaaS? -- What if all your resources could be focused on only what’s unique about your apps? Your You Infrastructure Services Application Services Operations Services Unique Network Security Authentication Apps Storage Sharing Availability Operating System Integration Monitoring Database Customization Patch Mgmt App Server Web Services Upgrades Web Server API Backup Data Center Multi-Language NOC Disaster Recovery Multi-Currency Workflow Analytics Multi-Device Messaging Search
  5. 5. PaaS lets developers focus on what their apps do, rather than the software and infrastructure to run them Us You Infrastructure Application Operations Building Your Services Services Services Apps!   
  6. 6. Global Infrastructure as a Service 150M+Transactions Daily $100 Million Investment 2 Fully Mirrored Data Centers Average Speed 210ms Scalable Architecture ~37%Global Deployments Disaster Recovery Globally Distributed Data Centers
  7. 7. Database as a Service 8,700,000+ Customizations Create any table 160,000 Add any field SQL Statements per Sec Build any relationship Security & sharing built-in Scales from 1-XXX,000+ users Automatic audit history tracking Automatic tuning Automatic backups Automatic upgrades
  8. 8. Your Integrations on Our Service: Designed to Integrate with Any IT Architecture Web Services API 1.75 Billion Packaged SAP & Oracle Integrations API calls per month Breakthrough SOA On Demand 28+ Billion Back-end and Desktop Integration Total API calls Over 40 Integration Partners on AppExchange All Integrations Are Upgraded With Zero Customer Effort
  9. 9. Workflow and Logic as a Service Declarative 97,000+ A B D Programmatic workflow rules Approvals Intelligent 7 Million+ Time-Based automated tasks C Formulas Outbound Messaging
  10. 10. 1.6M Apex Code Lines of Code Integer NUM = 10; Characteristics Account[] accs; Powerful Capabilities Your Code // Clean up old  Java-like syntax  Schema-aware data accs = [select id from account where  Strongly typed  Governed name like 'test%']; delete accs;  Database Triggers commit;  Transactional  Secured accs = new  Web Services Metadata  Transactional logic Infrastructure Multi-Tenant Virtual Machine Our
  11. 11. Create Any Application and Any Interface 4,100+ Registered Users Any User Interface 10,500+ Custom Any Application Interfaces Created Any Device Any Design Any Device
  12. 12. Create Any Application and Any Interface Any Design Any Interaction Any Device
  13. 13. Three types of iPhone Application  Web based – Leverage Visualforce  Force Platform Mobile – Easy  iPhone SDK based – Leverage Force SOAP API
  14. 14. Using Force Platform Mobile  Quickest way to create a native application  Leverages full Force Platform  UI Restrictions  End User configurable
  15. 15. Using Visualforce  Uses IUI JavaScript libs and styles  Multipage navigation can get squirrelly  Must be connected  Quick to prototype
  16. 16. Using iPhone SDK (Web Services)  Full SDK feature set available  Native Obj-C  Must be connected  More UI options