Ajax World Monetize Your App 101308
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    Ajax World Monetize Your App 101308 Ajax World Monetize Your App 101308 Presentation Transcript

    • Monetize Your iPhone App Examples Ali Diab VP of Products, AdMob ©2008 AdMob, Inc. Confidential & Proprietary
    • Why iPhone? Personal & engaging medium Heavy consumers of mobile content High net worth demographic ©2008 AdMob, Inc. Confidential & Proprietary
    • Why AdMob for iPhone? Mobile advertising leader Hundreds of top apps & sites Innovative ad formats CTRs 4x vs non-iPhone mobile web ©2008 AdMob, Inc. Confidential & Proprietary
    • Innovative ads for iPhone Sites & Apps Canvas Video Audio Web iTunes Maps App Store Call ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob’s iPhone Network: Sample Publishers Web Apps Your site or app here iPhone Sudoku for iPhone Native Apps ©2008 AdMob, Inc. Confidential & Proprietary
    • iPhone User Data •76% used Mobile Internet in past 30 days •61% have HHI > $75K •Balanced Gender Representation •Over-index higher education levels All iPhone Owners 18+ Demographics Age Users Ethnicity Users Gender Users Education Users Income Users 18-24 10% White 68% Male 60% Some HS 4% < $15k 1% 25-34 30% AA / Black 6% Female 40% HS Degree 6% $15k - $35k 6% 35-54 43% Asian 4% Some 25% $35k - $50k 4% College 55+ 17% Hispanic 18% $50k - $75k 15% College 31% Other 4% $75k-100k 18% Degree 100k+ 43% Grad 34% Degree Did not answer 13% Based on most current iPhone user data available – does not include new iPhone 3G usage ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Canvas Users can check showtimes or watch the movie preview on YouTube Mummy Movie Banner Ad Expandable Canvas offers from AdMob for iPhone custom engagement actions Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Action: Video Opens YouTube & immediately plays Love Guru video Love Guru Banner Ad from AdMob for iPhone Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Action: Maps Best Buy Banner Ad Opens Google Maps to Users can call or get directions from AdMob for iPhone find the nearest Best Buy to the retail location near them Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Action: Web Jaguar Banner Ad from Launches Jaguar’s AdMob for iPhone iPhone-specific mobile site Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Action: iTunes Low vs. Diamond (band) Text Opens the iTunes Music Users can preview & Tile Ad from AdMob for Store directly to the band’s & purchase the iPhone album album Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Action: Call Luxor Banner Ad from Prompts user Initiates a voice call to AdMob for iPhone to confirm Luxor Hotel Reservations Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Action: Audio Stitcher Radio Text & Tile Launches media Ad from AdMob for iPhone player to play audio file Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • AdMob for iPhone, Action: App Store Loopt Text & Tile Ad Opens the Apple App Users can immediately from AdMob for iPhone Store directly to the Loopt download the Loopt App App Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
    • Examples Knots App Case Study 2005-2008 AdMob, Inc. Confidential & Proprietary
    • Knots iPhone App: Description App Description: Tie your fingers in knots with this simple, fun game. Touch and release the spots as they appear and disappear…and keep extra fingers at the ready! Developer: Josh Snyder (works at AdMob!) 2005-2008 AdMob, Inc. Confidential & Proprietary
    • Knots AdMob Ad Campaign Summary Approved for AppStore on 9/11 Prior to campaign launch: >> Only a handful of downloads >> Not ranked in top 100 Ran AdMob ads to drive downloads starting 9/17 Ranked #6 Free App on 10/13 Reached >7,000 daily downloads Monetizing App with AdMob Ads Download Knots Now - Free Earning as much as $641 / day AdMob Ad Linking to Knots’ AppStore Page 2005-2008 AdMob, Inc. Confidential & Proprietary
    • Knots AdMob Spend Drove Ranking $700 0.03 35 (Reverse Scale High to Low shows improved rank) $600 Peak Rank: #38 40 0.025 $500 50 0.02 Inverse, Free App Rank Free App Rank Daily Ad Spend $400 65 0.015 $300 Started 0.01 100 $200 advertising Accepted to 200 0.005 $100 App Store Last Day of Advertising Spend $0 0 9/11 9/12 9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24 9/25 9/26 9/27 9/28 9/29 9/30 10/1 10/2 10/3 10/4 10/5 Daily Ad Spend Rank, Top Free Apps 2005-2008 AdMob, Inc. Confidential & Proprietary
    • Examples AdMob iPhone App Examples 2005-2008 AdMob, Inc. Confidential & Proprietary
    • Tap Tap Revenge #1 ranked app for several weeks >1 million downloads in first 2 weeks App Description •Music game like Guitar Hero •Touch screen to tap beats •Multiplayer game expands reach
    • SportsTap Ranked within the top 25 apps Reach a high net worth, male audience App Description •Sports portal for iPhone portal. •Detailed box scores •In-depth team and player statistics •Season statistics and transactions
    • Box Score Baseball Popular sports app Reach a high net worth, male audience App Description •Baseball score app •Personalize app with your favorite team’s pages
    • Bubble Wrap Top 20 app Casual gamer audience App Description •Touch screen to pop bubbles •Simple game leads to high ad engagement rates