Beyond Green: EMC and Energy Efficient IT April 2008 IT is trying to catch up with the accelerating pace of its own technological progress which has historically been focused on delivering faster, cheaper, better, products. Only in recent years has IT begun focusing in earnest on achieving higher levels of efficiency. According to research performed by EMC and our partners, the average utilization rates for servers today range from 5 to 15% and for storage that is not networked from 20 to 40%. At the same time, organizations have so much information under management that much of it is rarely accessed.
Water consumption Waste
Calculator How much of carbon you create. Purchase the same amounts of credit. That credit goes to building of parks etc
Green provider Wind or solar Offset any traditional electricity
Mini Cooper Fun/Impact On Environment
Even MTV is making green hip.
http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf Why? Not because it won’t happen- but because it will not be tolerated
Why My Recycle Bin Is Always Empty !
Why My Recycle Bin Is Always Empty !!! Rajiv Mathew [email_address]
<ul><li>An inconvenient truth. </li></ul><ul><li>Polar bears will be extinct by 2050. </li></ul>
IT Statistics <ul><li>4% Of global Carbon Emissions </li></ul><ul><li>Only 1/3 IT departments actually know their power consumption. </li></ul><ul><li>It takes 10 times the weight of a PC in chemicals and fossil fuels to make one. </li></ul><ul><li>85% of the electricity that powers PCs goes to waste as they lie idle. </li></ul><ul><li>1/3 of servers are doing almost nothing except consuming energy. </li></ul><ul><li>1 million tons of electronic equipment becomes obsolete each year. </li></ul><ul><li>A single energy-efficient PC with activated power-saving functions can save up to half a ton of CO2 per year. </li></ul>
IT Assets are Poorly Used <ul><li>Typical IT Utilization Rates </li></ul><ul><ul><li>Servers: 5–15% </li></ul></ul><ul><li>Typical Data Utilization Rates </li></ul><ul><ul><li>As much as 70% of file data is never accessed </li></ul></ul>Sources: VMware, Microsoft, EMC
Green Is Everywhere 68% Of Executives foresee increased government regulation on environment 77% Of Companies anticipate spending more on Environmental Programs. 80% of all data centers report capacity issues 83% Of Largest Retailers are involved in Green Practices .
Modern Gadgets SHOWING THE GREE SIDE Energy and water conserving appliances Touch free faucets High-efficiency toilets Low-flow faucets Recycled materials in countertops, flooring and cabinets Energy-efficient roofing options
DELL Aspires To Be The Greenest Technology Company On The Planet www.dell.com/earth
DELL Is Making A Difference <ul><li>Committed to design desktops and laptops that consume up to 25 percent less energy by 2010. </li></ul><ul><li>First company to introduce an “ 80 PLUS Gold-certified ” power supply for servers </li></ul><ul><li>Introduced first “hybrid” PC , about 80 % smaller than a standard Dell desktop and consumes up to 70 % less energy </li></ul><ul><li>New Enterprise laser printers and single-function colour laser printers ENERGY STAR- certified using 25% less energy </li></ul><ul><li>Announced plans to transition to laptop displays to LED within 12 months </li></ul>Optiplex TM Family Latitude TM Family Poweredge TM Family
Eco Friendly Products World’s first eco-friendly premium spirit Bottle is made of recycled glass Labels are made of 100% PCW paper and uses water based inks. PCW = Post Consumer Waste
Good-Bye Greenwash <ul><ul><li>Greenwashing = unsubstantiated (a fib) or irrelevant claims </li></ul></ul>Only 10% of consumers trust green information they receive from either businesses and government
Green Generation Generation Y: diverse, self-reliant and pragmatic … judge “green” brands, products and services by how they honor their promises… research everything on the internet.
Generation Y embraces sustainability as a way of life. … 84 percent are actively concerned about the climate... Environmental messages impact customer loyalty … 50% say it influences their shopping behavior 46% say they’d shop at a retailer more if they were environmentally friendly. 47% say they’d be willing to pay more for environmentally friendly services.
LIMIT THE LUFF Sound, direct, honest messaging… … busy lives leave no time for gimmicks or false “green” claims. Generation Green is sharp, knowledgeable and not easily fooled. You can’t just say you’re green; you need to prove it.
COMMUNICATE REFERRALS FROM A TRUSTED SOURCE Generation Green prefers input and advice from trusted sources: family, spouses, significant others, friends. Internet reliant…create an online community on company Web sites for them to converse with current customers and prospects about what you offer .
What Can I Do ? Small Innovations That Can Be Done By 1 Individual
New Career Options Solar Wind Hydro Geo Thermal
Forget Your Car Bus being 3 times more efficient. Train even better.
Most food travels ~2500 km to reach your plate Buy Local
Use Alternative Energy Sources Solar panels are now reaching 40% efficiency
of 15 Conclusion Leverage Technology And Identify opportunities Raise profits Reduce CO2 Emissions
Sources <ul><li>Marketing Green In The Second Decade – Maryanne Conlin </li></ul><ul><li>How To Be A Green Geek – Cristiano Betta </li></ul><ul><li>Ways To Green Your Scene - FAS Green Program, Harvard </li></ul><ul><li>Webex Green Guide To Your Office </li></ul><ul><li>How To Reduce Your Carbon And Hype Footprints – Park Howell </li></ul>