WTF Is Open Web - Mozilla Drumbeat

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A presentation that I put together in the last minute for the Bangalore edition of the Mozilla Drumbreat event.

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WTF Is Open Web - Mozilla Drumbeat

  1. 1. The Problem<br />“WTF Is Open Web”<br />
  2. 2. Awareness<br />
  3. 3. Find A Common Denominator<br />
  4. 4. Music is undoubtedly the one and only universal language. !<br />
  5. 5. “Start Me Up”- Rolling StonesWindows 95<br />
  6. 6. Virtual WoodstockTheme Song Contest<br />
  7. 7. How To Do This<br />Set it up like a reality show -> Grab eyeballs.Get people to vote for their fave band/song.Have a ‘good’ panel of judges.Give the movement a ‘celebratory’ feel.<br />
  8. 8. Advantages<br />Highly participatory.<br />Traditional/Social media will lap it up. <br />Scope for creativity & fun.<br />Enables collaboration.<br />Appeals to people of all ages.<br />Will get tons of link love.<br />Will get airplay on radio stations and TV channels.<br />
  9. 9. The First Software Movement To<br />Have a theme song!<br />Cut an album for our cause!<br />Be featured on mainstream media.<br />
  10. 10. Conclusion<br />

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