Social networking in India (A WATConsult Presentation)

  • 28,911 views
Uploaded on

This presentation incudes the following: …

This presentation incudes the following:

Elements of Social Networking
Current Status of Orkut in India
Why did Orkut become so Popular in India?
Analysis of Indian youth on Orkut
Upcoming Indian Social Networks (Their Strategy)
Life Cycle of a Social Network

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Speaking of Social Networks, :)

    First Brazilian Social Network, what do you think? BeBrazil.com
    Are you sure you want to
    Your message goes here
  • (05)Venham Conhecer a Nova Temporada do http://www.jogando.net/mu/ na versão Season 6 Ep3
    Super - 10.000x
    Pvp 15.000x
    Very Easy - 5.000x
    Hard 100 x
    Extreme 10x
    War 1000x
    Novo Sever: Phoenix 3.000x (32k stats) Acumulativo

    Algumas Novidades:

    -> Castle Siege, agora o GM da guild vencedora ganha SET exclusivo.
    -> Fique logado e ganhe golds, Free ganha 1 GOLD por minuto e VIP 2 GOLDs.
    -> Ganhe Chaos Castle e receba itens ancients.
    -> Novos Kits Fusion Devastator, Kit Mysthical e ItensSupremo Diamond v2 (raro) Apenas 100 será vendidos
    -> Novos Sets especial de Time de Futebol com o melhor preço
    -> 1º Super Mega Maratona Jogando.net, 33 dias com super eventos diferenciados
    Confira tambem nosso Site de Animes: http://animescloud.com/
    -> Curte Animes, então faça uma visita, cadastre-se e divulgue aos seus contatos..... !!!
    >> CADASTRE-SE E GANHE 5 DIAS DE VIP
    Are you sure you want to
    Your message goes here
  • Check out on youtube-taggleup
    or www.taggleup.com
    meet.share.tag
    'social networking with a twist'
    Are you sure you want to
    Your message goes here
  • Attention : -

    Are you looking for a list of proven internet startup ideas that emerged in 2011?
    Are you looking to emulate other successful business models and build your own enormously successful internet company quickly?

    Introducing the 100Mills Startups Database..

    It's an elegant tool to uncover of hundreds of Innovative Startup Ideas,disruptive new technologies and successful Business Models that have proven to be highly successful in the year 2011

    Find out critical information on over hundreds of the most successful Internet startups of 2011 and kick start your hi-growth startups in style.

    Visit now - http://www.100mills.com/about
    Are you sure you want to
    Your message goes here
  • Looking for social media analyst with one of the leading digital marketing company in Mumbai. If Interested. send me ur CV on socialmediahiring@gmail.com
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
28,911
On Slideshare
0
From Embeds
0
Number of Embeds
9

Actions

Shares
Downloads
0
Comments
22
Likes
71

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Tuesday, May 26, 2009 CONFIDENTIAL by Rajiv Dingra Chief Blogger - WATblog.com Lead WATconsultant – WATconsult.com Social Networking in India
  • 2. WHAT WILL THIS PRESENTATION COVER? Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Elements of Social Networking
    • Current Status of Orkut in India
    • Why did Orkut become so Popular in India?
    • Analysis of Indian youth on Orkut
    • Upcoming Indian Social Networks (Their Strategy)
    • Life Cycle of a Social Network
  • 3. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL INVITE
  • 4. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL INTERACT
  • 5. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL SEARCH
  • 6. STATUS OF ORKUT IN INDIA – JULY 2006 Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL PARTICULARS STATISTICS (Millions) Total registered users 23.8 Total Indian registered users 1.4
  • 7. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 8. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL Particulars Statistics (Millions) Total registered users 47 Between age 18-25 years 27 Total Indian registered users 6.3 Indians between age 18-25 3.5
  • 9. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 10. ORKUT VS HI5 Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 11. User Happiness v/s Number of Features Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 12. ORKUT VS HI5 Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL HI5 Model Orkut Model
  • 13. WHY DID ORKUT BECOME SO POPULAR IN INDIA?
    • EXCLUSIVITY
    • SIMPLICITY
    • FREEDOM OF EXPRESSION
    • VOYEURISM
    Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 14. Analysis of Indian Youth on Orkut: Recently active user statistics Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL Sex Ratio (F:M) Avg Fans Avg Photos Avg Scraps Avg Communities Avg Friends Avg Videos 1:3 16 5 754 26 118 0.2
  • 15. Analysis of Youth on Orkut: Key Drivers
    • Key driver: Bollywood
    • IDOL WORSHIP
    • Shahrukh Khan - 1000 communities - 2 Lakh members
    • Hrithik Roshan - 1000 communities - 1 Lakh members
    • Aishwarya Rai - 200 communities - 75,000 members
    • Priyanka Chopra - 200 communities - 60,000 members
    Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 16.
    • Key driver : Cricket Unbelievable no. of communities dedicated to cricket. A lot of activity of late because of the Cricket World Cup.
    • IDOL WORSHIP
    • Tendulkar - 300 communities - over 3,00,000 members
    • Dravid - 200 communities – 2,00,000 members
    • Dhoni - 200 communities - 1,00,000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 17.
    • Key driver : Football
    • 70,000 general community members
    • IDOL WORSHIP
    • Theiry Henry – 30000+ members
    • Manchester United : 1,45,000
    • Liverpool : 30,000
    • Arsenal : 80,000
    • Chelsea : 30,000
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 18.
    • Wrestling – As a verb alone commands around 1 lakh members in communities.
    • IDOL WORSHIP
    • John Cena - 70,000 members
    • Undertaker - 30,000 members
    • Rey Mysterio - 10,000
    • The Rock - 25,000
    • Austin - 35,000
    • Shawn Michaels - 20,000
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 19.
    • Music:
    • Indian metal and rock music: 20+ communities – 10,000 members
    • IDOL WORSHIP
    • Sonu Nigam - over 200 communities - around 50,000 members
    • AR Rahman - Over 1000 communities - around 2,00,000 members
    • International Music :
    • Korn, Metallica, Linkin Park, Nirvana each command more than 25,000 dedicated Indian fans
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 20.
    • Gaming fans in India:
    • Ragnarok - 6000 members
    • Age of Empires – 12000 members
    • Warcraft 3 – 12000 members
    • NFS – 20000 members
    • Quake – 10000 members
    • Counter Strike – 25,000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 21.
    • Health and Lifestyle:
    • Body Building - 30000 members
    • Fitness – 15000 members
    • Party-ing – 40000 members
    • Nightlife – 30000 members
    • Looks and Make-Up – 50000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 22.
    • Politics - 60+ communities - 20,000+ members
    • APJ Kalam - 70 communities - 1 Lakh members
    • BJP - 8,000 members
    • Shiv Sena - Around 4,000 members
    • Congress - Around 4,000 members
    • Events like Jessica Lal also garnered communities having around 4,000 members
    • YFE - Youth for equality - anti-reservation has around 40,000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 23. Are the youth interested in Finance and Investments?
    • Indian mutual funds – 3500 members. Total mutual fund communities - 12
    • 435 Indian communities on finance with most popular community having around 8000 members
    • 106 communities dedicated to the Indian stock exchange with the most popular community having in excess of 50,000 members
    Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 24. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 25. Minglebox Analysis Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Marketing strategy – Scrapping on orkut
    • Management Team – IIM IIT’s
    • UI – Good
    • Features and Product – Good
    • Approximate userbase – 1.5 lakh
    • Rank in top 500 sites in India
    • Recently got funded for 7 Million $ from Sequoia Capital.
  • 26. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 27. Yaari Analysis Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Marketing strategy – Scrapping on orkut & Ipod promotions
    • Management Team – Stanford Returns
    • UI – Very Good
    • Features and Product – Good
    • Approximate userbase – 1.5 lakh
    • Rank in top 1000 sites in India
  • 28. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 29. Fropper Analysis Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Marketing strategy – Online, Radio, search marketing.
    • Management Team – Shaadi.com
    • UI – Much better than before
    • Features and Product – Still confused between dating and social networking.
    • Approximate userbase – 1 million+
    • Rank in top 1000 sites in India
  • 30. Smaller Players (in terms of userbase, engagement and traffic) Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 31. Hikut Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 32. New entrants Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 33. VERTICAL/NICHE SOCIAL NETWORKS Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  • 34. Life Cycle of a Social Network Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL 0-1lakh users - 1lakh – 1 million users - 1million – 10million users - FOCUS ON SIMPLE AND VIRAL INVITATION FEATURES FOCUS ON INTERACTIVE FEATURES THAT MAKE COMMUNICATION FUN, COOL AND EASY FOCUS ON EASY AND POWERFUL SEARCH
  • 35. Contact Us Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL FOR ANY EXPLANATION OR CLARIFICATION CONTACT US. Rajiv Dingra Chief Blogger - WATblog.com Lead WATconsultant – WATconsult.com (M) - +91-9820761167 Email – [email_address]