Social networking in India (A WATConsult Presentation)

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  • + guestd1b4c77 guestd1b4c77 3 months ago
    hey...check out this one : http://zarrata.com
  • + guest710583 guest710583 3 months ago
    I always use social networking since it helps me to stay updated and connected with people of similar interests. I find facebook and orkut most engaging. I am also a stock market freak, and use http://tips.appuonline.com/ for sharing market related news, information and latest intraday share trading tips.
  • + guest8bd653 guest8bd653 4 months ago
    That is the beauty of Social Networking and how we can utilize it's power
    to reach the world. I see this happening
    at http://www.buuuz.com with musicians getting the youth of the world t
    listen to what they have to offer. Pretty Clever.
  • + guested1b777 guested1b777 6 months ago
    I heard of a new social networking site for Indian students by the name of Social Synapse. www.socialsynapse.com . They are currently accepting beta testers.
  • + guest804c1be guest804c1be 6 months ago
    What do you think of a Social network which will work for charity?
    Of course Users will not do the charity!! ;)
    Part of revenue from the site will go straight to charity.
    http://oyhello.com/ It will be available for entire world soon!
    A social network with added features than anybody else in the market & having completely different vision!

    OyHello.com Features:
    Ability to create Couples profiles
    Dynamic Comments
    User's articles : Ability to post own article
    Permalinks for: Articles, Blogs, News, Shared Photos, Shared Music, Shared Video, Groups, Events, Classifieds
    Search-Engine-And-User-Friendly URLs
    Blog (photo upload, user can create different categories, permissions, comments)
    Smiles Pack
    Multiple languages support

    Email member profile
    Matchmaking (auto search based on user-specified criteria)
    Cupid mail (matchmaking results auto-sending)
    Customizable profile view
    'Online/Offline' user status
    Personal Media Gallery (audio, video and pictures)
    Shared Media Gallery (audio, video and pictures)
    Friends List
    Guestbook (Scrap book)
    Photos rating ( hot or not)
    Media (video and audio support for profiles)
    Configurable Flash-based online live-chat system (no need to install, fast loading)
    HotList (buddies, favorites)
    Block members (members can block all correspondence from certain members)
    Ability to choose event, order ticket and provide matches ids
    Video Chat
    Boards
    Classifieds

    Enjoy!
  • + guestf8d4bd20 guestf8d4bd20 7 months ago
    Very good statistics. - There is one more to list http://madhuli.com - indian social networking - new one but very user friendly - attracting lots of new members.
  • + apricot85 apricot85 7 months ago
    Hi, I am working on a project on the internet usage habits of Indian youth. Your presentation has some excellent data that I could refer to for my project. Can you please mail me your presentation at: apricot85@gmail.com? I would be eternally grateful!
    Thanks a ton
  • + apricot85 apricot85 7 months ago
    Hello. I am doing a project on internet habits of youth in India. This is excellent data that I could refer to for my presentation. Can you please send me a copy of this presentation? My email id is: apricot85@gmail.com. Thank you so much!
  • + raunaash raunaash 8 months ago
    pls mail me at raunak.cbs@gmail.com...pls
  • + guestf8450c guestf8450c 2 years ago
    There is a site that provide the free dating service. I want to know that it is right.

    site:http://www.socialnetworking.in

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Social networking in India (A WATConsult Presentation) - Presentation Transcript

  1. Tuesday, May 26, 2009 CONFIDENTIAL by Rajiv Dingra Chief Blogger - WATblog.com Lead WATconsultant – WATconsult.com Social Networking in India
  2. WHAT WILL THIS PRESENTATION COVER? Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Elements of Social Networking
    • Current Status of Orkut in India
    • Why did Orkut become so Popular in India?
    • Analysis of Indian youth on Orkut
    • Upcoming Indian Social Networks (Their Strategy)
    • Life Cycle of a Social Network
  3. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL INVITE
  4. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL INTERACT
  5. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL SEARCH
  6. STATUS OF ORKUT IN INDIA – JULY 2006 Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL PARTICULARS STATISTICS (Millions) Total registered users 23.8 Total Indian registered users 1.4
  7. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  8. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL Particulars Statistics (Millions) Total registered users 47 Between age 18-25 years 27 Total Indian registered users 6.3 Indians between age 18-25 3.5
  9. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  10. ORKUT VS HI5 Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  11. User Happiness v/s Number of Features Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  12. ORKUT VS HI5 Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL HI5 Model Orkut Model
  13. WHY DID ORKUT BECOME SO POPULAR IN INDIA?
    • EXCLUSIVITY
    • SIMPLICITY
    • FREEDOM OF EXPRESSION
    • VOYEURISM
    Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  14. Analysis of Indian Youth on Orkut: Recently active user statistics Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL Sex Ratio (F:M) Avg Fans Avg Photos Avg Scraps Avg Communities Avg Friends Avg Videos 1:3 16 5 754 26 118 0.2
  15. Analysis of Youth on Orkut: Key Drivers
    • Key driver: Bollywood
    • IDOL WORSHIP
    • Shahrukh Khan - 1000 communities - 2 Lakh members
    • Hrithik Roshan - 1000 communities - 1 Lakh members
    • Aishwarya Rai - 200 communities - 75,000 members
    • Priyanka Chopra - 200 communities - 60,000 members
    Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Key driver : Cricket Unbelievable no. of communities dedicated to cricket. A lot of activity of late because of the Cricket World Cup.
    • IDOL WORSHIP
    • Tendulkar - 300 communities - over 3,00,000 members
    • Dravid - 200 communities – 2,00,000 members
    • Dhoni - 200 communities - 1,00,000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Key driver : Football
    • 70,000 general community members
    • IDOL WORSHIP
    • Theiry Henry – 30000+ members
    • Manchester United : 1,45,000
    • Liverpool : 30,000
    • Arsenal : 80,000
    • Chelsea : 30,000
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Wrestling – As a verb alone commands around 1 lakh members in communities.
    • IDOL WORSHIP
    • John Cena - 70,000 members
    • Undertaker - 30,000 members
    • Rey Mysterio - 10,000
    • The Rock - 25,000
    • Austin - 35,000
    • Shawn Michaels - 20,000
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Music:
    • Indian metal and rock music: 20+ communities – 10,000 members
    • IDOL WORSHIP
    • Sonu Nigam - over 200 communities - around 50,000 members
    • AR Rahman - Over 1000 communities - around 2,00,000 members
    • International Music :
    • Korn, Metallica, Linkin Park, Nirvana each command more than 25,000 dedicated Indian fans
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Gaming fans in India:
    • Ragnarok - 6000 members
    • Age of Empires – 12000 members
    • Warcraft 3 – 12000 members
    • NFS – 20000 members
    • Quake – 10000 members
    • Counter Strike – 25,000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Health and Lifestyle:
    • Body Building - 30000 members
    • Fitness – 15000 members
    • Party-ing – 40000 members
    • Nightlife – 30000 members
    • Looks and Make-Up – 50000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Politics - 60+ communities - 20,000+ members
    • APJ Kalam - 70 communities - 1 Lakh members
    • BJP - 8,000 members
    • Shiv Sena - Around 4,000 members
    • Congress - Around 4,000 members
    • Events like Jessica Lal also garnered communities having around 4,000 members
    • YFE - Youth for equality - anti-reservation has around 40,000 members
    Analysis of Youth on Orkut: Key Drivers Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  16. Are the youth interested in Finance and Investments?
    • Indian mutual funds – 3500 members. Total mutual fund communities - 12
    • 435 Indian communities on finance with most popular community having around 8000 members
    • 106 communities dedicated to the Indian stock exchange with the most popular community having in excess of 50,000 members
    Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  17. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  18. Minglebox Analysis Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Marketing strategy – Scrapping on orkut
    • Management Team – IIM IIT’s
    • UI – Good
    • Features and Product – Good
    • Approximate userbase – 1.5 lakh
    • Rank in top 500 sites in India
    • Recently got funded for 7 Million $ from Sequoia Capital.
  19. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  20. Yaari Analysis Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Marketing strategy – Scrapping on orkut & Ipod promotions
    • Management Team – Stanford Returns
    • UI – Very Good
    • Features and Product – Good
    • Approximate userbase – 1.5 lakh
    • Rank in top 1000 sites in India
  21. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  22. Fropper Analysis Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
    • Marketing strategy – Online, Radio, search marketing.
    • Management Team – Shaadi.com
    • UI – Much better than before
    • Features and Product – Still confused between dating and social networking.
    • Approximate userbase – 1 million+
    • Rank in top 1000 sites in India
  23. Smaller Players (in terms of userbase, engagement and traffic) Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  24. Hikut Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  25. New entrants Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  26. VERTICAL/NICHE SOCIAL NETWORKS Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL
  27. Life Cycle of a Social Network Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL 0-1lakh users - 1lakh – 1 million users - 1million – 10million users - FOCUS ON SIMPLE AND VIRAL INVITATION FEATURES FOCUS ON INTERACTIVE FEATURES THAT MAKE COMMUNICATION FUN, COOL AND EASY FOCUS ON EASY AND POWERFUL SEARCH
  28. Contact Us Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL FOR ANY EXPLANATION OR CLARIFICATION CONTACT US. Rajiv Dingra Chief Blogger - WATblog.com Lead WATconsultant – WATconsult.com (M) - +91-9820761167 Email – [email_address]

+ rajivdingrarajivdingra, 3 years ago

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