Social Media Marketing In India Created By WATConsult.com

To Talk Numbers… India - World's 7th Largest Internet Market growing at 11.2% : Comscore There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network The Social Media Websites in India are growing by almost 100% year after year

India - World's 7th Largest Internet Market growing at 11.2% : Comscore

There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience

More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income

A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network

The Social Media Websites in India are growing by almost 100% year after year

So What? The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful

The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere

Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group

Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful

Social Media Platforms Today we shall cover the following social media tools Twitter Facebook / Orkut Blogs Youtube Linkedin Slideshare

Today we shall cover the following social media tools

Twitter

Facebook / Orkut

Blogs

Youtube

Linkedin

Slideshare

Social Media Strategy The main aim will be a Two Way Interaction Relationship Presence + Performance on all the platforms Marketing the brand identity (personal or company) Viral marketing via interesting, relevant and well timed content More and more participation from the audience and high involvement by cross promoting on platforms

The main aim will be a Two Way Interaction Relationship

Presence + Performance on all the platforms

Marketing the brand identity (personal or company)

Viral marketing via interesting, relevant and well timed content

More and more participation from the audience and high involvement by cross promoting on platforms

Detailed Strategy On the basis of each Platform

Tools Tweet Retweet # HashTag Follow @ Replies Twitpic / Twitsnaps

Tools

Tweet

Retweet

# HashTag

Follow

@ Replies

Twitpic / Twitsnaps

Best Practices Follow Relevant Audiences Use Retweet Effectively Converse more than you Convey Content Strategy – Vertical Focus Vs Horizontal Focus Marketing Strategy – Personal Opinions Vs Facts & figures

Best Practices

Follow Relevant Audiences

Use Retweet Effectively

Converse more than you Convey

Content Strategy – Vertical Focus Vs Horizontal Focus

Marketing Strategy – Personal Opinions Vs Facts & figures

Tools Status Updates (Core Feature) FanPages Groups Events FanBox Apps

Tools

Status Updates (Core Feature)

FanPages

Groups

Events

FanBox

Apps

Best Practices Comment – Like – Share – Others Updates Share Content Via Links Be Active On Other Fanpages BeFriend New People By Adding Value Participate In Group Discussions

Best Practices

Comment – Like – Share – Others Updates

Share Content Via Links

Be Active On Other Fanpages

BeFriend New People By Adding Value

Participate In Group Discussions

Tools Linking SEO Trackback Comments

Tools

Linking

SEO

Trackback

Comments

Best Practices Blog Often (1 a day) - More Content = More Visibility Link generously Comment On Relevant Blogs Regularly Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)

Best Practices

Blog Often (1 a day) - More Content = More Visibility

Link generously

Comment On Relevant Blogs Regularly

Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)

Tools Annotation Linking To Other Videos Video Comments Titling and tags

Tools

Annotation

Linking To Other Videos

Video Comments

Titling and tags

Best Practices Comment on Other Videos Annotation Can Better Your Videos & Add Value Channel / Series based videos work better Cross Promotion Is Key Linking Can Be Innovative

Best Practices

Comment on Other Videos

Annotation Can Better Your Videos & Add Value

Channel / Series based videos work better

Cross Promotion Is Key

Linking Can Be Innovative

Tools Status Updates Invite / Add Company Page / groups QnA Apps

Tools

Status Updates

Invite / Add

Company Page / groups

QnA

Apps

Best Practices Add Invite & Manage Business Contacts Ask & Answer Questions Share Blog Feed Share Presentations Create Company Pages Add company Jobs Give & Ask Recommendations

Best Practices

Add Invite & Manage Business Contacts

Ask & Answer Questions

Share Blog Feed

Share Presentations

Create Company Pages

Add company Jobs

Give & Ask Recommendations

Tools Slide Linking Titles Tags Favorite / Comment / Embed

Tools

Slide Linking

Titles

Tags

Favorite / Comment / Embed

Best Practices Comment on Other Slides Make slides downloadable for more traction Favourite other slides Cross Promotion Is Key Linking Can Be Innovative

Best Practices

Comment on Other Slides

Make slides downloadable for more traction

Favourite other slides

Cross Promotion Is Key

Linking Can Be Innovative

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