IT for Decision Makers
e Commerce Overview
By RAJIV CHANDRA
DMS
What is e Commerce?
e commerce is enabling or achieving your
business objectives by using information
technology to enhanc...
e commerce
Business to business (B2B)
automating supply
increasing business efficiency
Business to Consumer (B2C)
Retail S...
eCommerce
ecommerce is more then just an online
shop selling goods…. Businesses make
huge savings by more efficient intera...
Global
400 million users of Internet worldwide
1999 US online retail sales - US$20bn.
Forrester Research
2000 US online re...
Interpretation ?
Consumers are willing to spend money on
online transactions.
Despite the recent dot.com drop in
investmen...
What is working?
Pornography
Travel / Tourism
Retail - items that don’t need personal touch -
objectivity in product quali...
What is not working?
Items which require “touch and trial”
Luxury goods
Clothes - beyond Tshirts
Groceries - it works for ...
Marketing Web site
How do people find your website?
ONLINE Strategy
Links from related and / or popular web
sites
Search E...
Marketing Your Website
OFFLINE Strategy - Show Your URL
www.MYCOMPANY.com
Stationary
Advertising on conventional media
Tra...
Conclusion
Despite infrastructure limitations in the india, the
target market in developed countries are likely
to be Inte...
Upcoming SlideShare
Loading in...5
×

Ecommerce overview

433

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
433
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ecommerce overview

  1. 1. IT for Decision Makers e Commerce Overview By RAJIV CHANDRA DMS
  2. 2. What is e Commerce? e commerce is enabling or achieving your business objectives by using information technology to enhance or transform your business processes.
  3. 3. e commerce Business to business (B2B) automating supply increasing business efficiency Business to Consumer (B2C) Retail Sales Customer Support Consumer to Consumer (C2C) Online Auctions
  4. 4. eCommerce ecommerce is more then just an online shop selling goods…. Businesses make huge savings by more efficient interaction with their suppliers or buyers. A local pharmacist orders 60% of his supplies from an overseas pharmaceutical suppliers website and saves 5% in his purchases - is this ecommerce? A remote Fiji resort attracts guests from the USA after several exchanges of email. Is this ecommerce?
  5. 5. Global 400 million users of Internet worldwide 1999 US online retail sales - US$20bn. Forrester Research 2000 US online retail sales - US$30bn+ Forrester Research US Online buying will reach US$6.9 trillion 2004. Forrester Research electronic payment of bills and banking will cost US Postal Service $17bn over 10 years.
  6. 6. Interpretation ? Consumers are willing to spend money on online transactions. Despite the recent dot.com drop in investment - consumers continue to use the Internet in growing numbers. The US figures are only part of the global picture.
  7. 7. What is working? Pornography Travel / Tourism Retail - items that don’t need personal touch - objectivity in product quality and performance music, books, gifts, Computers, electronic items Auctions Real Estate - houses and investment properties. Customer support services More efficient and effective processes between businesses (B 2 B)
  8. 8. What is not working? Items which require “touch and trial” Luxury goods Clothes - beyond Tshirts Groceries - it works for some people but market is restricted Note: Many OFF line factors determine success of Online service. Eg. Transport network, customer profiles,
  9. 9. Marketing Web site How do people find your website? ONLINE Strategy Links from related and / or popular web sites Search Engines Online Advertisements Informed by other users
  10. 10. Marketing Your Website OFFLINE Strategy - Show Your URL www.MYCOMPANY.com Stationary Advertising on conventional media Trade shows
  11. 11. Conclusion Despite infrastructure limitations in the india, the target market in developed countries are likely to be Internet users. If unsure, start small. An existing website helps develop your capacity to interact with customers and measure web potential. Lobby Government for effective IT Strategy that develops infrastructure and builds local capacity.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×