Ecommerce overview


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Ecommerce overview

  1. 1. IT for Decision Makers e Commerce Overview By RAJIV CHANDRA DMS
  2. 2. What is e Commerce? e commerce is enabling or achieving your business objectives by using information technology to enhance or transform your business processes.
  3. 3. e commerce Business to business (B2B) automating supply increasing business efficiency Business to Consumer (B2C) Retail Sales Customer Support Consumer to Consumer (C2C) Online Auctions
  4. 4. eCommerce ecommerce is more then just an online shop selling goods…. Businesses make huge savings by more efficient interaction with their suppliers or buyers. A local pharmacist orders 60% of his supplies from an overseas pharmaceutical suppliers website and saves 5% in his purchases - is this ecommerce? A remote Fiji resort attracts guests from the USA after several exchanges of email. Is this ecommerce?
  5. 5. Global 400 million users of Internet worldwide 1999 US online retail sales - US$20bn. Forrester Research 2000 US online retail sales - US$30bn+ Forrester Research US Online buying will reach US$6.9 trillion 2004. Forrester Research electronic payment of bills and banking will cost US Postal Service $17bn over 10 years.
  6. 6. Interpretation ? Consumers are willing to spend money on online transactions. Despite the recent drop in investment - consumers continue to use the Internet in growing numbers. The US figures are only part of the global picture.
  7. 7. What is working? Pornography Travel / Tourism Retail - items that don’t need personal touch - objectivity in product quality and performance music, books, gifts, Computers, electronic items Auctions Real Estate - houses and investment properties. Customer support services More efficient and effective processes between businesses (B 2 B)
  8. 8. What is not working? Items which require “touch and trial” Luxury goods Clothes - beyond Tshirts Groceries - it works for some people but market is restricted Note: Many OFF line factors determine success of Online service. Eg. Transport network, customer profiles,
  9. 9. Marketing Web site How do people find your website? ONLINE Strategy Links from related and / or popular web sites Search Engines Online Advertisements Informed by other users
  10. 10. Marketing Your Website OFFLINE Strategy - Show Your URL Stationary Advertising on conventional media Trade shows
  11. 11. Conclusion Despite infrastructure limitations in the india, the target market in developed countries are likely to be Internet users. If unsure, start small. An existing website helps develop your capacity to interact with customers and measure web potential. Lobby Government for effective IT Strategy that develops infrastructure and builds local capacity.