A Presentation by Rajiv Bajaj Business Communication: An Introduction
What is Communication ? Dictionary Meaning – Source – www.dictionary.com com·mu·ni·ca·tion (noun) Pronunciation Key - [kuh-myoo-ni-kay-shun] 1. the act or process of communicating; fact of being communicated. 2. the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs. 3. something imparted, interchanged, or transmitted. 4. a document or message imparting news, views, information, etc. 5. passage, or an opportunity or means of passage, between places.
Importance of External-Operational Communication to a business hardly requires comment !
Every business dependent on outside people & groups for its success, and BECAUSE success of a business depends on its ability to satisfy customers’ needs, it must communicate effectively with its customers.