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Rajiv Kapoor Marketing Automation
 

Rajiv Kapoor Marketing Automation

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A little information on marketing automation!

A little information on marketing automation!

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    Rajiv Kapoor Marketing Automation Rajiv Kapoor Marketing Automation Presentation Transcript

    • Advanced marketing automation Rajiv Kapoor
    • Who is Rajiv Kapoor
      • Silverpop and Marketo partner
      • 2 successful trade sales
        • Vapps sold to Citrix Online for $26 million
      • Consultant as well as executive
      • Marketing automation specialization
    • What we’ll cover
      • B2b new paradigm
      • Marketing automation basics
      • Advanced marketing automation
      • Summary
    • B2b new paradigm
      • Marketing automation
      • Sales and marketing not distinct
      • Intelligence vs. brute force
      • Decisions based on history
      • Education vs. control
    • Marketing automation basics
      • Implement a tool
      • Integrate to CRM
      • Clean and introduce list
      • Run basic campaigns
      80% never get past basic
    • Advanced automation
      • Metrics that work
      • Lead scoring that sales is happy with
      • Sales and marketing work flows
      • Refine scoring using mathematics
      • Skills + time consuming
      • 3x sales per sales person
    •  
    • Takeaway
      • Basic automation not valuable
      • Advanced automation is rare
      • Advanced automation is time consuming and you need skills
      • Advanced automation can yield 3x sales per sales person