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Marketing automation + sales
  enablement = company
           growth



               © Chaibizdev - All rights reserved
Chaibizdev highlights
• Rajiv Kapoor - Founder and CEO
• Nigel Wright - President
• 2 successful sales transactions:
  – A...
Summary
• What is marketing automation?
• Marketing automation significantly
  drives revenue growth.
• 90% of companies d...
Definition of marketing automation

Marketing Automation is a platform that enables
marketing - similar to how a CRM syste...
Companies with marketing automation +
sales enablement generate more revenue
and find more new clients. We will shorten
yo...
Source:



© Chaibizdev - All rights reserved
Source:



© Chaibizdev - All rights reserved
Marketing automation allows
management to control and
speed up the whole revenue
cycle.




                  © Chaibizdev...
Marketing automation impact
• Lead scoring = +20% sales productivity
• Automated campaigns = +30%
  database productivity
...
However, the marketing automation
process is not simple. The campaign
architecture is complex and needs
considerable plann...
Source:




© Chaibizdev - All rights reserved
Source:




© Chaibizdev - All rights reserved
90% of companies do not have
marketing automation or are not
using it well




               © Chaibizdev - All rights re...
This is a
single
automated
campaign




            © Chaibizdev - All rights reserved
Chaibizdev solves the #1 marketing
automation challenge – integrating sales
and marketing more tightly into a
cohesive uni...
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Marketing automation + sales

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Transcript of "Marketing automation + sales"

  1. 1. Marketing automation + sales enablement = company growth © Chaibizdev - All rights reserved
  2. 2. Chaibizdev highlights • Rajiv Kapoor - Founder and CEO • Nigel Wright - President • 2 successful sales transactions: – Associated Content sold to Yahoo for $100 million – Vapps sold to Citrix Online for $26 million • Silverpop and Marketo partner © Chaibizdev - All rights reserved
  3. 3. Summary • What is marketing automation? • Marketing automation significantly drives revenue growth. • 90% of companies do not deploy marketing automation solution. • The #1 marketing automation challenge • A solution © Chaibizdev - All rights reserved
  4. 4. Definition of marketing automation Marketing Automation is a platform that enables marketing - similar to how a CRM system enables sales. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. © Chaibizdev - All rights reserved
  5. 5. Companies with marketing automation + sales enablement generate more revenue and find more new clients. We will shorten your revenue cycle and minimize revenue leakage from your sales funnel. Chaibizdev increases your profit margin by allowing you to be more selective in the deals you close. © Chaibizdev - All rights reserved
  6. 6. Source: © Chaibizdev - All rights reserved
  7. 7. Source: © Chaibizdev - All rights reserved
  8. 8. Marketing automation allows management to control and speed up the whole revenue cycle. © Chaibizdev - All rights reserved
  9. 9. Marketing automation impact • Lead scoring = +20% sales productivity • Automated campaigns = +30% database productivity • Segmented landing pages = +15% campaign productivity © Chaibizdev - All rights reserved
  10. 10. However, the marketing automation process is not simple. The campaign architecture is complex and needs considerable planning and foresight to ensure you take advantage of marketing automation. © Chaibizdev - All rights reserved
  11. 11. Source: © Chaibizdev - All rights reserved
  12. 12. Source: © Chaibizdev - All rights reserved
  13. 13. 90% of companies do not have marketing automation or are not using it well © Chaibizdev - All rights reserved
  14. 14. This is a single automated campaign © Chaibizdev - All rights reserved
  15. 15. Chaibizdev solves the #1 marketing automation challenge – integrating sales and marketing more tightly into a cohesive unit in order to maximize revenue growth. © Chaibizdev - All rights reserved
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