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Marketing automation + sales

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Transcript

  • 1. Marketing automation + sales enablement = company growth
  • 2. Chaibizdev highlights
    • Rajiv Kapoor - Founder and CEO
    • Nigel Wright - President
    • 2 successful sales transactions:
      • Associated Content sold to Yahoo for $100 million
      • Vapps sold to Citrix Online for $26 million
    • Silverpop and Marketo partner
  • 3. Summary
    • What is marketing automation?
    • Marketing automation significantly drives revenue growth.
    • 90% of companies do not deploy marketing automation solution.
    • The #1 marketing automation challenge
    • A solution
  • 4. Definition of marketing automation
    • Marketing Automation is a platform that enables marketing - similar to how a CRM system enables sales. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.
  • 5. Companies with marketing automation + sales enablement generate more revenue and find more new clients. We will shorten your revenue cycle and minimize revenue leakage from your sales funnel. Chaibizdev increases your profit margin by allowing you to be more selective in the deals you close.
  • 6. Source:
  • 7. Source:
  • 8. Marketing automation allows management to control and speed up the whole revenue cycle.
  • 9. Marketing automation impact
    • Lead scoring = +20% sales productivity
    • Automated campaigns = +30% database productivity
    • Segmented landing pages = +15% campaign productivity
  • 10. However, the marketing automation process is not simple. The campaign architecture is complex and needs considerable planning and foresight to ensure you take advantage of marketing automation.
  • 11. Source:
  • 12. Source:
  • 13. 90% of companies do not have marketing automation or are not using it well
  • 14. This is a single automated campaign
  • 15. Chaibizdev solves the #1 marketing automation challenge – integrating sales and marketing more tightly into a cohesive unit in order to maximize revenue growth.

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