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The Heart of Loyalty Marketing - Benefits
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The Heart of Loyalty Marketing - Benefits

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The heart of loyalty marketing is always benefits

The heart of loyalty marketing is always benefits

Published in: Business, Health & Medicine

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  • thanks abishek, if you need more info do let me know
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  • I spotted the difference between the two (slide no 6) .... Ubiquity! Great rules... well after reading the presentation i thought of few more which are experience from the real practical issues while designing such programs... great show... i will share with my R&R team for sure. I VOTED UP for you.
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  • 1. How Effective Are Your Loyalty Programme Benefits? – Follow The 7 Golden Rules
  • 2. We get carried away by marvels of loyalty technologies
  • 3. We get carried away by look and feel of the loyalty programme
  • 4. We get carried away by competitive activities
  • 5. In fact…We get carried away by a successful launch of a loyalty programme
  • 6. However take a look at the impending danger..ubiquity Credit Card Loyalty Credit Card Loyalty Programme A Programme B Can you spot the difference between these two loyalty programmes?
  • 7. How important are the programme benefits? They are like fuel to a car
  • 8. Customers become actively involved with loyalty programmes when ‘benefits are timely & relevant
  • 9. 7 Golden rules of loyalty programme benefits
  • 10. 1. Have a clear idea about types of loyalty programme benefits
  • 11. Identify type of loyalty benefits • Loyalty • Special offers Discounts • Products • Points with limited • Cash-back Hard Benefits Soft Benefits editions Rebates • Trips to cultural • Miles events • Hard-to-get Information • Visa procurement • One-one communications • Culinary tours • Customer Communication • Access to talk Privileges shows magazines, Benefits • Free access to hotlines, newsletters etc. president’s committee
  • 12. 2. Structure your loyalty programme benefits
  • 13. A well defined structure goes a long way in systematic relationship building V.I.P Services Accrual/Redemption Currencies Tiers Personalised Communications
  • 14. A well defined structure also stimulates positive customer behaviour Earnings (Points) Value Value per point 3000 $30 $0.12 5000 $50 $0.14 7000 $70 $0.16
  • 15. 3. Design loyalty programme benefits based on customer needs and aspirations • Standard tier members earn 1 point for every $ • Premier members earn: • 3 points for every $ • Receive exclusive savings certificates • Access to dedicated ticket counters •Travel without black-out restrictions Rail Canada’s Via Preference Premier level offers carefully selected benefits
  • 16. 4. Keep loyalty programme benefits fresh and updated Conduct member research every six months..see what benefits they prefer and what they don’t
  • 17. 5. Use technology to personalise loyalty programme benefits Have you incorporated RFID technology to identify and delight your best customers on the spot?
  • 18. 6. Seek constant feedback from customers on loyalty programme benefits Connect and get feedback on loyalty benefits from all channels
  • 19. 7. And finally….Re-invest regularly in refinement and development of loyalty programme benefits
  • 20. For further information please call: Rajeev at (6)012-6301137 or (603)-21711664 or e-mail: rajeev@loyalty-matrix.com http://twitter.com/rajinkl http://loyaltymarketingblog.blogspot.com/

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