Dcv iimiccdvsallocfinal

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Dcv iimiccdvsallocfinal

  1. 1. Market Mapping Broad Areas 1 Name of Student Location 2 Store Name 3 City 4 Location Physicals 5 Type of Store 6 Sq Ft Area 7 Frontage 8 Adjacent Store 1 9 Adjacent Store 2 10 Are you allowed inside the store Ambience 11 Only over the counter 12 Door, Entrance, work area 13 Staff: how many? Types? 14 Seating 15 Lighting 16 Smell 17 Pathways within 18 Methods of accepting payment 19 Child Friendliness 20 Trail Area/Sampling Layout 21 Display 22 Visual Merchandising 23 Safekeeping 24 Information Customer Friendliness 25 Billing 26 After Sales Service 27 Customer Group Composition 28 Range of Merchandise 29 Depth of Merchandise 30 Salesperson Info 31 Toilet 32 Temperature 33 Uniform 34 Sales Collateral 35 POP display inside/outside 36 Waiting area 37 Home Delivery 38 Statutory Requirements 39 First Aid etc 40 Attitude 41 Parking 42 How old the Shop is? 43 Who is the Shop Keeper? 44 Why is he doing this business? 45 What kind of customers come? Product / categories 46 Product Categories 47 Sub Categories 48 Brands 49 SKU 50 Price Points 51 How many shelfs?
  2. 2. 52 How Brands were displayed on the shlves? 53 Lay out of the Store 54 Average Daily Foot falls Business Throughput 55 Foot falls accoring to Day part 56 Conversion Ratio according to day part 57 Week day versus weekend foot falls 58 Daily average sales 59 Sales according to Day part 60 Sales-weekend versus weekday Financials 61 Sales according to Product Categories 62 Sales According to Brands 63 Average Margin 64 Margin according to Categories 65 Credit Facility provided to customers? 66 How many credit customers per day? 67 How many cash customers per day? 68 Credit Card Facility? 69 How many Credit Cards are swapped daily? 70 Average amount on cash? 71 Average amount on Credit Card? 72 Expenses? 73 Rent 74 Electricity 75 Staff Salary 76 Break up of Staff Salary 77 Average Inventory in money terms 78 Average inventory in days stock terms 79 Track Supply Chain 80 Stockst? 81 C&F 82 Wholesaler 83 Inventory order Supply chain analysis 84 Daily PO/Weekly PO/Monthly PO 85 How various brands service the store? 86 ASM/SE visits? How Often 87 What Support they get from Brands? 88 How many days Credit? 89 POP/Collateral Support? 90 Trade Allowance?Cash Back? Discount? 91 Transportation? Promotion 92 Storage? 93 Shrinkage/theft/Pilferage? 94 When do you offer sale? Which month? Time? 95 Average discount offered? 96 Revenue during discount period? 97 Which product Categories they lack? Issues 98 Which Brand/Product Categories they want to keep? 99 Problems Faced by the shop? 100 Expansion plans? If any?
  3. 3. Your Allotment PHOTO Please write down name Points to Ponder on !!!! #1 1 Sq Ft Area 2 Approx Sales 3 Why does this outlet exist? 4 Staff 5 Systems 6 Style 7 Strategy 8 Shared Values 9 Structure 10 Door, Entrance, work area 11 Seating 12 Ergonomics 13 Lighting 14 Smell 15 Pathways within 16 Stocking 17 Methods of accepting payment 18 Child Friendliness 19 Trial Area/Sampling 20 Display 21 Visual Merchandising 22 Interpretation 23 Ordering 24 Safekeeping 25 Information 26 Billing 27 Consultation 28 CRM 29 After Sales Service 30 Customer Group Composition 31 Range 32 depth 33 Salesperson Info 34 Toilet 35 Temperature 36 Uniform 37 sales Collateral 38 POP 39 Testimonials 40 Waiting 41 Home Delivery 42 Statutory Requirements 43 First Aid etc 44 Languages Known 45 Attitude 46 Entrance 47 Parking and so on……….
  4. 4. Photo Please write down name #2

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