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Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
Hero honda
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Hero honda

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  • 1. PRESENTATION BY GROUP NO. 1 ON HERO HONDA
  • 2. Two wheeler Industry
    • Emerging in India -1940
    • Growth slow in 1950-60-Nationalisation
    • Market Share – 75%
    • India -2 nd largest 2W market in world
  • 3. History & Corporate profile of Hero Honda
    • Hero Honda is a two-decade-old story, Joint-venture between Hero & Honda(Japan co) in 1984.
    • In 2001, for the first time achieved ‘World No.1’two-wheelermanufacturing company.
    • Now, Hero Honda Motors Ltd. is the world's largest manufacturer of two – wheelers for nine consecutive years.
  • 4. Contd….
    • Today, every second motorcycle sold in the country is a Hero Honda bike.
    • Every 30 seconds, someone in India buys Hero Honda's top-selling motorcycle – Splendor.
    • The company continues to lead both in the domestic two wheeler industry and motorcycle segment, with the shares of nearly 48% and 59% respectively.
  • 5. Contd….
    • 1985- First 100cc bike
    • 1988:- Was the No. 1 among all motorcycles in India.
    • 1991:-National Productivity Council's (NPC) Award.
    • 1992:-National Safety Award
    • 2002:- Fastener World Established.
    • 2006:-Hero Honda enters the scooter segment, launches 100cc "Pleasure
  • 6. DIFFERENT PRODUCT LINE OF HERO HONDA
    • Achiever
    • Ambition 133, Ambition 135
    • CBZ, CBZ Star, CBZ Xtreme
    • CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start)
    • Glamour, Glamour FI
    • Hunk
    • Joy
    • Karizma, Karizma R, Karizma ZMR FI
    • Passion, Passion+, Passion Pro
    • Pleasure
    • Street
    • Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor NXG
  • 7. Hero Honda’s Brand Development
    • 1985- CD-100
    • 1989- Sleek
    • 1991- CD-100 SS
    • 1994- Splendor
    • 1997- Street
    • 1999- CBZ
    • 2001- Passion
    • 2002- Dawn, Ambition
    • 2003- CD- Dawn, Splendor+, Passion+, Karizma
    • 2005- Super Splendor, CD- Delux, Glamour, Achiever.
    • 2008- Passion PRO
    • 2009-10- Karizma ZMR
    Copyright 2007 by Prentice Hall
  • 8. POSITIONING STRATEGY
    • Men/Family :- strong, sturdy and powerful Motorcycle
    • Women :- Great mileage, easy to maneuver, safe to ride, ease and comfort.
  • 9.
    • Brand Identity:-
    • Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.
    • Brand Strategy
    • Product line Strategy
    • The Range Brand Strategy
    • Branding strategy:-
    • Repositioning strategy
    Copyright 2007 by Prentice Hall
  • 10. PROMOTIONAL STRATEGY
    • Hero Honda and event sponsorships.
    • Fill It. Shut It. Forget It Campaign.
    • Hero Honda and Relationship Programs (Hero Honda Passport Program)
    • Dhak Dhak Go Campaign
    • Plan Har Gaon Har Aangan
    • Celebrity Endorsements
    • Why Should Boys Have All The Fun Campaign
  • 11. Impact of the campaign
    • Robust top line growth & bottom line performance
    • 2) Reports 13 per cent volume growth, net profit after tax of 2231.83 Crores & EBITA margin of 17.45% in 2009-10 a growth of 74.1%
    • 3) To build a domestic two wheeler industry and motorcycle segment, with the shares of nearly 48% and 59% respectively
  • 12. A’S OF HERO HONDA
    • Availability
    • Affordability
    • Awareness
    • Acceptability
  • 13. Sponsor ship
    • Hero Honda Motorola Campus Rock Idols
    • In 2004,Creating Brand Promotion through competition (inter college Rock Music competition),Targeting the Youth mass.
  • 14.
    • Hero Honda Sa Re Ga Ma Pa
    • In 2005
    • Promoting through electronic media -Zee Tv
    • Also through celebrities
    • Targeting MASS population
  • 15. Copyright 2007 by Prentice Hall
    • MTV Hero Honda Roadies
    • Focusing on youth Generation
    • Adventurous
    • Karizma promotion
    • Targeting on boys & girls
  • 16. Hero Honda Series IND vs AUS FIH world Cup 2010
  • 17. Brand Promotion
    • FILL IT. SHUT IT. FORGET IT
    • DESH KI DHADKAN
  • 18. Celebrity Endorsement
  • 19. Why Hero Honda Splendor..?
  • 20. Core Brand Values
    • Reliability
    • Constant Mileage
    • Comfort Riding
    • Reasonable price
    • Low maintenance
  • 21. Mileage Price Splendor + Super Splendor High Low Low High Splendor NXG
  • 22. Mileage Price TVS Victor GLX Discover DTSI Super Splendor High Low Low High
  • 23. Brand Extension
    • Splendor Plus
    • Super Splendor
    • Splendor NXG
  • 24. Splendor+ Super Splendor Splendor NXG Cost Rs. 45,000 Rs. 53,000 Rs. 49,000 Style Simple Moderate New Generation Power 100cc 125cc 100cc Mileage 70 k m 55 K m 60 k m Variants Spoke/Alloy/ Spl Edition Quantum core Spoke / Alloy

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