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Dell
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Dell
Dell
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Dell
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Dell

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  • 1.  
  • 2. DELL’S JOURNEY . <ul><li>1984:  Michael Dell founds Dell Computer Corporation. </li></ul><ul><li>1988:  The Company goes public with 3.5 million shares of company stock.  </li></ul><ul><li>1991:  Dell introduces its first notebook PC.  </li></ul><ul><li>1993:  Dell establishes subsidiaries in Australia and Japan.  </li></ul><ul><li>1996:  The Company begins selling over the Internet.  </li></ul><ul><li>1997:  Dell introduces a line of workstations. </li></ul><ul><li>2000: Surviving Global PC Downturn, Diversifying </li></ul><ul><li>2001:  The Company gains the leading share of the global PC market.  </li></ul><ul><li>2003:  Reflecting its widening interests, the company changes its name to Dell Inc.  </li></ul>
  • 3. Contnd….. <ul><li>2004:  Michael Dell announces he will step down as CEO but remain chairman </li></ul><ul><li>2006-09: Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alien-ware (2006) and Perot Systems (2009) </li></ul><ul><li>2010 : On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue . </li></ul>
  • 4. Dell’s logo
  • 5. VARIOUS SEGMENTS OF DELL LAPTOPS <ul><li>DELL’S BUSINESS/CORPORATE CLASS </li></ul><ul><ul><li>OptiPlex (office  desktop computer  systems) </li></ul></ul><ul><ul><li>Vostro  (office/small business desktop and  notebook  systems) </li></ul></ul><ul><ul><li>n Series  (desktop and notebook computers shipped with  Linux  or  FreeDOS  installed) </li></ul></ul><ul><ul><li>Latitude  (business-focused notebooks) </li></ul></ul><ul><ul><li>Precision  ( workstation  systems and high-performance notebooks), [34] </li></ul></ul><ul><ul><li>PowerEdge  (business  servers ) </li></ul></ul><ul><ul><li>PowerVault  (direct-attach and  network-attached storage ) </li></ul></ul><ul><ul><li>PowerConnect  ( network switches ) </li></ul></ul><ul><ul><li>Dell/EMC  ( storage area networks ) </li></ul></ul><ul><ul><li>EqualLogic  (enterprise class  iSCSI   SANs ) </li></ul></ul><ul><li>) </li></ul>
  • 6. Contnd…. <ul><li>Dell's Home Office/Consumer class </li></ul><ul><li>Inspiron  (budget desktop and notebook computers) </li></ul><ul><li>Studio  (mainstream desktop and laptop computers) </li></ul><ul><li>XPS  (high-end desktop and notebook computers) </li></ul><ul><li>Studio XPS  (high-end design-focus of XPS systems and extreme multimedia capability) </li></ul><ul><li>Alienware  (high-performance gaming systems) </li></ul><ul><li>Adamo  (high-end luxury laptop </li></ul>
  • 7. BRAND EXTENSION
  • 8. Dell Competes In <ul><li>Computer Hardware </li></ul><ul><ul><li>○ Personal Computers (primary) </li></ul></ul><ul><ul><li>○ Computer Networking Equipment </li></ul></ul><ul><ul><li>○ Computer Peripherals </li></ul></ul><ul><li>Computer Services </li></ul><ul><ul><li>○ Information Technology Services </li></ul></ul>
  • 9. COMPETITORS OF
  • 10. STRATEGIES <ul><li>Dell’s Positioning Strategy </li></ul><ul><ul><li>Delivering a low-cost Customized PC to the door with minimal time and effort on the customer’s part. </li></ul></ul><ul><li>IBP by Dell. </li></ul><ul><ul><li>Internet (Twitter, Facebook) </li></ul></ul><ul><ul><li>Advertisement in Print media </li></ul></ul><ul><ul><li>Campaigns in public </li></ul></ul>
  • 11. Print Ads
  • 12. Dell’s taglines. <ul><li>&quot;Dude, you're geting' a Dell!&quot; </li></ul><ul><li>&quot;FTW&quot;, meaning &quot;For The Win&quot;. </li></ul><ul><li>&quot;Yours is here&quot;  </li></ul><ul><li>“ Easy as dell”. </li></ul>
  • 13. AD expenditure <ul><li>Dell reported almost $620 million in global ad expenditures during the 12 months ending Jan. 29, 2010 </li></ul><ul><li>According to the company's 10K filing with the SEC. That's down 24 percent from $810 million in the previous year . </li></ul>
  • 14. Market Share.
  • 15. Brand value. <ul><li>Apple - $57.4 billion </li></ul><ul><li>IBM - $43 billion </li></ul><ul><li>Dell - $9 billion </li></ul><ul><li>Acer - $1.401 billion </li></ul><ul><li>Asus - $1.324 billion </li></ul>
  • 16. Dell’s Brand Image.
  • 17. Brand failure <ul><li>Dell’s Web PC </li></ul>
  • 18. <ul><li>Brand Essence Of Dell </li></ul><ul><ul><li>Direct & Customization of product </li></ul></ul><ul><ul><li>through internet. </li></ul></ul><ul><li>Dell’s core competencies </li></ul><ul><ul><li>- Online customer &quot;bespoking&quot; of each computer built </li></ul></ul><ul><ul><li>- Minimization of working capital in the production process </li></ul></ul><ul><ul><li>-  High manufacturing and distribution quality - reliable products at competitive prices </li></ul></ul>
  • 19. MARKETING MIX Product <ul><li>Providing Changing benefits to the changing needs of the customers. </li></ul><ul><li>Customized. </li></ul>Price: <ul><li>The low price and profitable PC for the customers </li></ul><ul><li>Undercutting competitors in price to rapidly gain market share </li></ul><ul><li>Dell’s product pricing reflects the affordability of the local consumers. </li></ul>Place: <ul><li>Available at the nearest dealer. </li></ul><ul><li>Dell’s Website </li></ul>Promotion: <ul><li>Marketing communication’. </li></ul><ul><li>Extensive marketing campaigns. </li></ul><ul><li>Media </li></ul><ul><li>Promoting through wal mart, gome etc. </li></ul>
  • 20. What have been the key success factors for DELL??? <ul><li>Build-to-order model </li></ul><ul><li>Low Cost than Competitors </li></ul><ul><li>Availability Of Information on net </li></ul><ul><li>High Customer Base </li></ul><ul><li>Excellent After Selling Service </li></ul>
  • 21. Contd…. <ul><li>Customer Satisfaction </li></ul><ul><li>Focus On Building Relationship </li></ul><ul><li>Historical sales record to assist customers in choosing a system that fit their prior purchase pattern. </li></ul><ul><li>Fast Delivery </li></ul><ul><li>Technology Secure </li></ul>
  • 22. <ul><ul><ul><ul><ul><li>Thank You </li></ul></ul></ul></ul></ul>

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