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Dell
 

Dell

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    Dell Dell Presentation Transcript

    •  
    • DELL’S JOURNEY .
      • 1984:  Michael Dell founds Dell Computer Corporation.
      • 1988:  The Company goes public with 3.5 million shares of company stock. 
      • 1991:  Dell introduces its first notebook PC. 
      • 1993:  Dell establishes subsidiaries in Australia and Japan. 
      • 1996:  The Company begins selling over the Internet. 
      • 1997:  Dell introduces a line of workstations.
      • 2000: Surviving Global PC Downturn, Diversifying
      • 2001:  The Company gains the leading share of the global PC market. 
      • 2003:  Reflecting its widening interests, the company changes its name to Dell Inc. 
    • Contnd…..
      • 2004:  Michael Dell announces he will step down as CEO but remain chairman
      • 2006-09: Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alien-ware (2006) and Perot Systems (2009)
      • 2010 : On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue .
    • Dell’s logo
    • VARIOUS SEGMENTS OF DELL LAPTOPS
      • DELL’S BUSINESS/CORPORATE CLASS
        • OptiPlex (office  desktop computer  systems)
        • Vostro  (office/small business desktop and  notebook  systems)
        • n Series  (desktop and notebook computers shipped with  Linux  or  FreeDOS  installed)
        • Latitude  (business-focused notebooks)
        • Precision  ( workstation  systems and high-performance notebooks), [34]
        • PowerEdge  (business  servers )
        • PowerVault  (direct-attach and  network-attached storage )
        • PowerConnect  ( network switches )
        • Dell/EMC  ( storage area networks )
        • EqualLogic  (enterprise class  iSCSI   SANs )
      • )
    • Contnd….
      • Dell's Home Office/Consumer class
      • Inspiron  (budget desktop and notebook computers)
      • Studio  (mainstream desktop and laptop computers)
      • XPS  (high-end desktop and notebook computers)
      • Studio XPS  (high-end design-focus of XPS systems and extreme multimedia capability)
      • Alienware  (high-performance gaming systems)
      • Adamo  (high-end luxury laptop
    • BRAND EXTENSION
    • Dell Competes In
      • Computer Hardware
        • ○ Personal Computers (primary)
        • ○ Computer Networking Equipment
        • ○ Computer Peripherals
      • Computer Services
        • ○ Information Technology Services
    • COMPETITORS OF
    • STRATEGIES
      • Dell’s Positioning Strategy
        • Delivering a low-cost Customized PC to the door with minimal time and effort on the customer’s part.
      • IBP by Dell.
        • Internet (Twitter, Facebook)
        • Advertisement in Print media
        • Campaigns in public
    • Print Ads
    • Dell’s taglines.
      • "Dude, you're geting' a Dell!"
      • "FTW", meaning "For The Win".
      • "Yours is here" 
      • “ Easy as dell”.
    • AD expenditure
      • Dell reported almost $620 million in global ad expenditures during the 12 months ending Jan. 29, 2010
      • According to the company's 10K filing with the SEC. That's down 24 percent from $810 million in the previous year .
    • Market Share.
    • Brand value.
      • Apple - $57.4 billion
      • IBM - $43 billion
      • Dell - $9 billion
      • Acer - $1.401 billion
      • Asus - $1.324 billion
    • Dell’s Brand Image.
    • Brand failure
      • Dell’s Web PC
      • Brand Essence Of Dell
        • Direct & Customization of product
        • through internet.
      • Dell’s core competencies
        • - Online customer "bespoking" of each computer built
        • - Minimization of working capital in the production process
        • -  High manufacturing and distribution quality - reliable products at competitive prices
    • MARKETING MIX Product
      • Providing Changing benefits to the changing needs of the customers.
      • Customized.
      Price:
      • The low price and profitable PC for the customers
      • Undercutting competitors in price to rapidly gain market share
      • Dell’s product pricing reflects the affordability of the local consumers.
      Place:
      • Available at the nearest dealer.
      • Dell’s Website
      Promotion:
      • Marketing communication’.
      • Extensive marketing campaigns.
      • Media
      • Promoting through wal mart, gome etc.
    • What have been the key success factors for DELL???
      • Build-to-order model
      • Low Cost than Competitors
      • Availability Of Information on net
      • High Customer Base
      • Excellent After Selling Service
    • Contd….
      • Customer Satisfaction
      • Focus On Building Relationship
      • Historical sales record to assist customers in choosing a system that fit their prior purchase pattern.
      • Fast Delivery
      • Technology Secure
              • Thank You