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Dell

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Transcript

  • 1.  
  • 2. DELL’S JOURNEY .
    • 1984:  Michael Dell founds Dell Computer Corporation.
    • 1988:  The Company goes public with 3.5 million shares of company stock. 
    • 1991:  Dell introduces its first notebook PC. 
    • 1993:  Dell establishes subsidiaries in Australia and Japan. 
    • 1996:  The Company begins selling over the Internet. 
    • 1997:  Dell introduces a line of workstations.
    • 2000: Surviving Global PC Downturn, Diversifying
    • 2001:  The Company gains the leading share of the global PC market. 
    • 2003:  Reflecting its widening interests, the company changes its name to Dell Inc. 
  • 3. Contnd…..
    • 2004:  Michael Dell announces he will step down as CEO but remain chairman
    • 2006-09: Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alien-ware (2006) and Perot Systems (2009)
    • 2010 : On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue .
  • 4. Dell’s logo
  • 5. VARIOUS SEGMENTS OF DELL LAPTOPS
    • DELL’S BUSINESS/CORPORATE CLASS
      • OptiPlex (office  desktop computer  systems)
      • Vostro  (office/small business desktop and  notebook  systems)
      • n Series  (desktop and notebook computers shipped with  Linux  or  FreeDOS  installed)
      • Latitude  (business-focused notebooks)
      • Precision  ( workstation  systems and high-performance notebooks), [34]
      • PowerEdge  (business  servers )
      • PowerVault  (direct-attach and  network-attached storage )
      • PowerConnect  ( network switches )
      • Dell/EMC  ( storage area networks )
      • EqualLogic  (enterprise class  iSCSI   SANs )
    • )
  • 6. Contnd….
    • Dell's Home Office/Consumer class
    • Inspiron  (budget desktop and notebook computers)
    • Studio  (mainstream desktop and laptop computers)
    • XPS  (high-end desktop and notebook computers)
    • Studio XPS  (high-end design-focus of XPS systems and extreme multimedia capability)
    • Alienware  (high-performance gaming systems)
    • Adamo  (high-end luxury laptop
  • 7. BRAND EXTENSION
  • 8. Dell Competes In
    • Computer Hardware
      • ○ Personal Computers (primary)
      • ○ Computer Networking Equipment
      • ○ Computer Peripherals
    • Computer Services
      • ○ Information Technology Services
  • 9. COMPETITORS OF
  • 10. STRATEGIES
    • Dell’s Positioning Strategy
      • Delivering a low-cost Customized PC to the door with minimal time and effort on the customer’s part.
    • IBP by Dell.
      • Internet (Twitter, Facebook)
      • Advertisement in Print media
      • Campaigns in public
  • 11. Print Ads
  • 12. Dell’s taglines.
    • "Dude, you're geting' a Dell!"
    • "FTW", meaning "For The Win".
    • "Yours is here" 
    • “ Easy as dell”.
  • 13. AD expenditure
    • Dell reported almost $620 million in global ad expenditures during the 12 months ending Jan. 29, 2010
    • According to the company's 10K filing with the SEC. That's down 24 percent from $810 million in the previous year .
  • 14. Market Share.
  • 15. Brand value.
    • Apple - $57.4 billion
    • IBM - $43 billion
    • Dell - $9 billion
    • Acer - $1.401 billion
    • Asus - $1.324 billion
  • 16. Dell’s Brand Image.
  • 17. Brand failure
    • Dell’s Web PC
  • 18.
    • Brand Essence Of Dell
      • Direct & Customization of product
      • through internet.
    • Dell’s core competencies
      • - Online customer "bespoking" of each computer built
      • - Minimization of working capital in the production process
      • -  High manufacturing and distribution quality - reliable products at competitive prices
  • 19. MARKETING MIX Product
    • Providing Changing benefits to the changing needs of the customers.
    • Customized.
    Price:
    • The low price and profitable PC for the customers
    • Undercutting competitors in price to rapidly gain market share
    • Dell’s product pricing reflects the affordability of the local consumers.
    Place:
    • Available at the nearest dealer.
    • Dell’s Website
    Promotion:
    • Marketing communication’.
    • Extensive marketing campaigns.
    • Media
    • Promoting through wal mart, gome etc.
  • 20. What have been the key success factors for DELL???
    • Build-to-order model
    • Low Cost than Competitors
    • Availability Of Information on net
    • High Customer Base
    • Excellent After Selling Service
  • 21. Contd….
    • Customer Satisfaction
    • Focus On Building Relationship
    • Historical sales record to assist customers in choosing a system that fit their prior purchase pattern.
    • Fast Delivery
    • Technology Secure
  • 22.
            • Thank You