PROJECT REPORT
                             ON

   “Customer’s acceptability of The Roof being real
 Estate solution and e...
Asian School of Business Management
                                Bhubaneswar




CONTENTS
   Chapter                   ...
4.Sample size and Location              29

           5.collection of the Data                29

           6.Execution ...
Table No   Title                                                     Page No.

1.1        Dealings of Roof with different ...
LIST OF FIGURES
Figure No   Title                                                  Page No

01          Age-wise classific...
11      Satisfaction of the Respondents on the services of the   44
        roof,Ditribution-wise classifications

12     ...
CHAPTER-1

“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MA...
INTRODUCTION




EXECUTIVE SUMMERY



Real estate or immovable property is a legal term (in some jurisdictions) that
encom...
personality). However, in technical terms, real estate refers to the land and
fixtures themselves and real property are us...
• Concurrent or co-tenancy: The ownership of an interest in real property by more
than one party. Rights of any single par...
1. The physical characteristics of the property

2. The property rights

3. The time horizon of holding the property

4. G...
As a one-stop property shop, Roof caters to owners, buyers and sellers and
provides all of their customers with a comprehe...
•     Roof’s core management professionals:

      Roof’s core management team consists of industry leaders who pool their...
1287-1379     1720-2289
                     Backside of               sq.ft.        sq.ft.
    Shreekhetra
2             ...
1850-2069
                                                                        sq.ft.
     Falcon         Near KIIT
9  ...
•   To help the company to understand its position with respect to its major
       competitors in the market, and provide...
expanding the business. These are quite pertinent aspects for the growth of the
company.




LIMITATION OF THE STUDY


The...
 Problem comes in getting accurate information regarding some questions
     form the respondents.
   Problem comes in g...
CHAPTER-2
              REVIEW OF LITERATURE




“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPA...
Real estate is a business that is slowly gaining its foothold all over the world.
Every person needs a place to live. A ho...
a temple city, the Odisha real estate value is in constant demand. Lots of tourists
and pilgrims love to invest some amoun...
Mind Tree expects to kick off construction work on its Rs 200-crore development
centre in the city by June this year, ICIC...
Chapter-3
       EXPANSSION STRATEGY OF OTHER MAJOR PLAYERS OF
                                              ODISHA



“CU...
Expansion strategy of the other major players of odisha
The expansion strategy is a process of expanding the business of a...
product and market both are exis ting. It is their strategy to expand the brand
name as well as the business. During the e...
Timing isn't right.

An important consideration is readiness of management, operations and finances
for the G-forces of li...
Do not have skills to manage larger company.

Some owners conclude they could not learn to manage a big company. From an
i...
“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS...
Chapter-4
       RESEARCH METHODOLOGY




“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S...
“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS...
PROBLEM STATEMENT



Maximum people don’t have idea regarding the brand “The Roof”. People are
also not interested to make...
According to the executive, Government employees, Business Executives,
Business Men, MLA/MP, Bureaucrats, and Doctors etc....
I have executed the project after prior discussion with my guide and structured
two parts in first part the following step...
Chapter-5
DATA ANALYSIS AND DATA
INTERPRETATION




“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND E...
To generate the findings as per the objectives stated above, data obtained from
the 270 respondents were analysed with the...
age

    45+
                                                                  18-25




    35-45




                   ...
Interpretation:




It is found from the above analysis that 80.4% are male respondents
and 19.6% are female respondents.
...
TECHNICAL                      31                            11.5
OTHER                          3                        ...
RESPONDENT                   FREQUENCY           PERCENTAGE
STATUS
DOCTOR                       43                  15.9
B...
Interpretation:

It is clear from the above analysis that 43 persons are doctor, 93 person are
doctor, 18 respondents are ...
monthly income

      above 800000
      400000-800000

      100000-400000




                                          ...
RENTED HOUSE                               57                          21.1

HOME                                       12...
Table:5.7
Medium of booking apartments

                          FREQUENCY   PERCENTAGE

MARKETING                 74    ...
preferable medium of booking apartment

      any others

      relatives


                                              ...
NO                           171                           63.3

TOTAL                        270                         ...
It is found from the above analysis that out 270 respondents 99 respondents
believe marketing consultancies and 171 respon...
Fig.9.RespondentsAwareness about services being provided by The Roof
distribution wise classification




Interpretation:
...
FREQUENCY                   PERCENTAGE

PROPERTY DEALINGS                          13                          4.8

MARKET...
Interpretation:

It is found from the above analysis that 13 respondents have availed the property
dealings, 26respondents...
satisfied with the services of the roof
                 40




                 30




                 20
     Frequency...
COMFORTABLE                             25                           9.3

WORTHY                                  14      ...
Interpretation:

It is clear from the above analysis that 10 respondents feel that booking through
the roof is useless,25 ...
booking through roof
                30




                20




                10
    Frequency




                0
...
LEGAL DISPUTES              16                           5.9

MODE OF PAYMENT             3                            1.1...
It is found from the above analysis that out of 47 respondents,20 respondents hav
remarked about the inflated prices,8 res...
for which would you trust on the roof?

                                                           booking a flat

       ...
25
NO                                                        8.5
                            23
TOTAL                     ...
Interpretation:

It is found from the above analysis that 25 respondents believe that the roof is the
complete real estate...
13                            4.8
       MAY BE
                                    4                             1.5
    ...
It is clear from the above analysis that 29 respondents are interested to pass
information to their relatives,13 responden...
“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS...
Chapter-6
      FINDINGS AND CONCLUSION




“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION...
“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS...
The Roof is one of the leading complete real estae solution provider. It helps
customers for their endless search. It is a...
CONCLUSION
    After the comprehensive research regarding the roof in Balasore, it is
    found that more than 90% people ...
Chapter-7
                         SUGGESTIONS AND
                       RECOMMENDATIONS




“CUSTOMER’S ACCAPTIBILITY OF...
“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS...
The suggestions I would like to recommend regarding The Roof-one stop
property solution is as follows-



The company has ...
“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS...
BIBLIOGRAPHY


       Marketing Management by Philip Kotler ,& Kellar

       Research Methodology by C.R. Kothari

    ...
APPENDI
    X

“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHE...
QUESTIONNAIRES

Declaration: This study is a part of my summer Internship
Programme. The data obtained from you will be us...
academic purposes and will not be passed on to anyone. We request you to kindly
fill up the form by putting a tick(√) on t...
5. Monthly Family Income

                (a) Between 20,000 to 60,000              (b)    Between 60,000 to
100,000

    ...
12. How do you evaluate booking flats through “THE ROOF” ?


                (a)   Worthy           (b)   Comfortable     ...
“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS...
QUESTIONNAIRES

Declaration: This study is a part of my summer Internship Programme. The data
obtained from you will be us...
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A project on customers' acceptibility of roof being complete real estate solutions and expanssion strategy used by other major players of odisha

  1. 1. PROJECT REPORT ON “Customer’s acceptability of The Roof being real Estate solution and expansion strategy correlated to other major players of Odisha” For Partial Fulfillment of Post Graduate Program in Management. Submitted to: Asian School of Business Management, Bhubaneswar. Report Submitted by: Rajib Kumar Jena PGPM/09-11/30 Dr. Sasmita Mishra Mr. Mohammed Sahid Khan (Internal guide ) (Corporate Guide) “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 1
  2. 2. Asian School of Business Management Bhubaneswar CONTENTS Chapter Sl.no Title Page no 1 1.Executive summary 09 2.Introduction 08 3.The company: The Roof 12 4.Objective of the study 16 5.Importance of the study 16 6.Limitation of the study 17 2 Review of the literature 18 3 Expansion strategy of other 22 Major players of odisha 4 1.Research Methodology 27 2.Problem Statement 28 3.Methodology of the study 28 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 2
  3. 3. 4.Sample size and Location 29 5.collection of the Data 29 6.Execution of the Project 30 5 Data Analysis and Data Interpretation 31 6 Findings and Conclusion 56 7 Suggestions and recommendations 59 8 Bibliography 62 9 Appendix 63 LIST OF TABLES “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 3
  4. 4. Table No Title Page No. 1.1 Dealings of Roof with different projects in different 14-15 Locations of odisha 5.1 Age-Wise classifications of Respondents 32 5.2 Gender-Wise classifications of Respondents 33 5.3 Qualification-Wise distribution of Respondents 34 5.4 Status-Wise distribution of Respondents 35 5.5 Income-Wise distribution of Respondents 36 5.6 Interest of staying-Wise distribution of Respondents 37 5.7 Medium of Booking Apartments-Wise classifications 38 5.8 Trust of Marketing Consultancies of Respondents-Wise 39 Classifications 5.9 Status-Wise Distribution of Respondents 41 5.10 Availability of Services to the Respondents 42 Distribution-wise classifications 5.11 Satisfaction o the Respondents on the services of the 43 Roof, Distribution-Wise classifications 5.12 Evaluation of Booking through the roof by the 45 respondents distribution-Wise classifications 5.13 Reaction of the respondents for Booking of The Roof, 46 Distribution-wise classifications 5.14 Major problems of booking through the Roof 47-48 Distribution-wise classifications 5.15 On the ground of Trusting the roof Distribution-wise “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL 49 classifications ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED 5.16 OTHERAcceptancePLAYERS OF ODISHA” real estate TO MAJOR of the Roof being complete Page 4 50-51 solution by the Respondents distribution-wise classifications 5.17 Respondents’ inclination for passing information to 52 other, Distribution-wise classifications
  5. 5. LIST OF FIGURES Figure No Title Page No 01 Age-wise classifications of Respondents 33 02 Gender-wise classification of Respondents 34 03 Qualification-wise distribution of Respondents 35 04 Status-wise distributions of the respondents 32 05 Income-wise Distribution of Respondents 37 06 Interest of staying-wise distribution of Respondents 38 07 Medium of booking apartments-wise classification 39 08 Trust of Marketing Consultancies of Respondents wise 40 Classifications 09 Status-wise Distribution of Respondents 41 10 Availability of Services to the Respondents 43 Distribution-wise classifications “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 5
  6. 6. 11 Satisfaction of the Respondents on the services of the 44 roof,Ditribution-wise classifications 12 Evaluation of Booking Through the Roof by the 45 respondents, Distribution-wise classifications 13 Reaction of the Respondents for booking for the roof , 47 Distribution-wise classifications 14 Major problems of booking through the Roof 48 Distribution-wise classifications 15 On the ground of trusting the Roof 50 Distribution-wise classifications 16 Acceptance of the Roof being complete real estate 51 solution by the respondents distribution-wise classifications 17 Respondents’ inclination for passing information to 53 other, distribution wise classifications 18 Suggestions of the respondents, 54 Distribution-wise classifications “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 6
  7. 7. CHAPTER-1 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 7
  8. 8. INTRODUCTION EXECUTIVE SUMMERY Real estate or immovable property is a legal term (in some jurisdictions) that encompasses land along with anything permanently affixed to the land, such as buildings. Real estate is often considered as synonymous with real property (also sometimes called reality), in contrast with personal property (also called “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 8
  9. 9. personality). However, in technical terms, real estate refers to the land and fixtures themselves and real property are used primarily in over real estate. The term real estate and real property are used primarily in common law, while civil law jurisdiction refers instead to immovable property. In law, the word real means relating to a thing as distinguished from a person. Thus the law broadly distinguishes between real property (land and anything affixed to it) and personal property (everything else e.g. clothing, furniture, money). Real Estate Business Includes: • Appraisal – Professional valuation services • Brokerage – Assisting buyers and sellers in transactions • Development – Improving land for use by adding or replacing buildings • Property Management – Managing a property for its owner(s) • Real Estate Marketing – Managing the sale side of the property business • Relocation Services – Relocating people or business to different country Types of Ownership Interests: Real property (immovable property) can refer to the real estate itself or to various types of ownership interests in real estate, including: Freehold: Provides the owner the right to use the real estate for any lawful purpose and sell when and to whom the owner wishes. • Life estate: An interest in real estate which is granted to a life tenant until that person dies. The interest terminates upon the death of the life tenant. • Estate for years: Similar to life estate but term are a specified number of years. • Leasehold: The right to posses and use real estate pursuant to the terms of a use. • Reversion: The right to posses the free interest in real estate after the expiration of a life estate, estate for years or leasehold. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 9
  10. 10. • Concurrent or co-tenancy: The ownership of an interest in real property by more than one party. Rights of any single party may be limited in various ways depending on the jurisdiction and type of concurrency. Participants of Real Estate Market: The main participants in the real markets are Owner/User: These people are both owners and tenants. They purchase houses or commercial property as an investment and also to live in or utilize as a business. Owner: These people are pure investors. They do not consume but rent out or lease the property to someone else. Renter: These people are pure consumers. Developers: These people prepare raw land for building which results in new product or the market. Renovators: These people supply refurbished buildings to the market. Facilitators: This includes banks, real estate grocers, lawyers and others that facilitate the purchase and sale of real estate. The owner/user, owner and renter comprise the demand side of the market, while the developers and renovators constitute the supply side. In order to apply the simple demand and supply analysis to real estate markets a number of modifications need to be made to standard micro economic assumptions and procedures. Real estate can divided into three categories: These are • Commercial • Residential • Agricultural We can invest into all the given areas and can make return by capital appreciation, rental income, agricultural produce, lease and commercial use. The following factors influence the price and cost of the real estate: “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 10
  11. 11. 1. The physical characteristics of the property 2. The property rights 3. The time horizon of holding the property 4. Geographical area 5. The development rate Features of Real Estate Markets: In particular, the unique features of the real estate market must be accommodated. These include: • Durability • Heterogeneous • High transaction costs • Long time delays • Both an investment good and consumption goods • Immobility THE COMPANY: THE ROOF Roof is a property portal that connects customers directly to the Indian real estate scene. With a strong base in Orissa, Roof serves as a complete resource and service company; It provides all types of property solutions including residential, commercial, industrial and agricultural property. Roof provides complete information on buying, selling, and leasing of residential and commercial properties both in Orissa and across India. Unlike other real estate companies, it does not limit it’s services for giving details about properties for sale. The Roof gives customers the inside picture and walk them through the completion of the buying process, by providing a gamut of services including financial, legal and consultancy services. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 11
  12. 12. As a one-stop property shop, Roof caters to owners, buyers and sellers and provides all of their customers with a comprehensive hassle free solution to their real estate. Mission: Roof's mission is to make real estate transactions a pleasant experience for customers. By ensuring utmost honest and transparency in all of their dealings, it strives to create a home in every customer's heart. Vision: It’s vision is to be a leader in the Indian real estate industry by: • Making it’s services and product offerings completely customer centric • Providing the best value proposition in each transaction • By upholding important values of honesty and integrity in every dealing. Roof’s Comprehensive Services: • Property dealings • Financial advice • Legal services • Consultancy services • Marketing services • Brokerage services • Special investor and NRI Services Roof is specialized in: • Industrial property: warehouses, factories, industrial sheds, land • Commercial property: offices, retail space • Residential property: houses, apartments, bungalows, villas, farmhouses, land • Agricultural property: farm houses, farm land • It’s commitment to quality and customer-centric services have helped Roof grow to be a name to reckon with in the real estate industry. Below are a few reasons why customers in search of real estate solutions turn to us for quality, user-friendly services. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 12
  13. 13. • Roof’s core management professionals: Roof’s core management team consists of industry leaders who pool their expertise to make Roof a business success. Each of their team is made up of talented and hardworking individuals whose drive for innovation contributes to the overall achievement of the company. Their teams bring with them a wealth of experience, making them well-prepared to face challenging tasks. • Quality and Time Bound Results: Roof is committed to delivering quality results within tight deadlines. Each of their services and their processes are painstakingly developed, and follow a set of protocol to guarantee maximum quality. Integrity They maintain reliability and integrity at every stage of their business processes, both with their customers and with their partners. Honesty and accountability are essential components in Roof’s philosophies. Roof’sprocesses: Each of it’s processes is conducted with a high degree of transparency, efficiency and reliable techniques. It is thus, able to gain the trust of it’s customers and achieve long-standing relationships with them. Table 1.1Dealings of roofs with different projects in different locations of odisha SL. PROJECT LOCATION PER 1 BHK 2 BHK 3 BHK 5 BHK NAME Sq.ft. NO 1313-1361 Mancheswar sq.ft 746 sq.ft Harapriya 1 2000/- Enclave Backside of 26,26,000/- 149200/- coach factory 27,22,000/- “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 13
  14. 14. 1287-1379 1720-2289 Backside of sq.ft. sq.ft. Shreekhetra 2 Sani Temple 2400/- Residency 30,88,800/- 41,28,000/- in Aiginia 33,09,600/- 54,93,600/- 1699-1845 Nayapalli sq.ft. 3 Satyam Homes 2500/- In front of 42,47,500/- Iskon Temple 46,12,500/- 1460-1986 Acharya Vihar sq.ft. Sri Jagannath 4 3500/- Palace Near Arifin 51,10,000/- Academy 69,51,000/- 1730 sq.ft. Sri Jagannath Sailashree 5 2600/- Arcade Vihar 44,98,000/- 1330-1443 sq.ft. 1663 sq.ft. Sri Jagannath Gajapati 6 2800/- Plaza Nagar 37,24,000/- 46,56,400/- 40,40,400/- 1137-1326 sq.ft. 1393 sq.ft. Damana 7 Basera Harmony 2650/- Square 30,13,050/- 36,91,450/- 35,13,900/- 1150-1300 1300-1450 sq.ft. sq.ft. Near Patia Big 8 Saswat Homes 2800/- Bazar 32,20,000/- 36,40,000/- 36,40,000/- 40,60,000/- “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 14
  15. 15. 1850-2069 sq.ft. Falcon Near KIIT 9 2850/- Residency College 52,75,350/- 58,96,650/- 1325-1417 Near BJB sq.ft. Supratik 10 College Arts 3200/- Harmony 42,40,000/- Block 45,34,400/- 1415-1593 1260-1593 sq.ft. Khandagiri sq.ft. 11 Omm Enclave 2200/- 31,13,000/- Patrapada 31,13,000/- 35,04,600/- 35,04,600/- Rashmi Elite Alginia 2765 sq.ft 12 2500/- (Duplex) (Khandagiri) 69,12,500/- 624,741, 1248 sq.ft Nandighosa Near Light 13 1800/- Enclave House, Puri 11,23,200/- 22,46,400/- OBJECTIVE OF THE STUDY “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 15
  16. 16. • To help the company to understand its position with respect to its major competitors in the market, and provide business competitive intelligence. • To understand the present Marketing strategy deeply so to provide a proactive, planned and informed approach to it’s future strategies in order to gain an upper hand. • To analyze the present product line of the company that how effective they are. • To find out company’s strengths and weakness and also the threats as well as opportunities. • To find out the work style of man power. • To observe the action of competitors, that might help the company to learn more about the market. • To show the company new ways of expanding the business. • To know the strategy used by the other major players of the real estate of odisha. IMPORTANCE OF THE STUDY Today is the age of competitions. So each and every company is aggressive in capturing new opportunities available to gain market share. If the company is aware of its position respect to its major competitors in the market, and have business competitive intelligence can act proactively gain an upper hand. Also the company should have knowledge about the effectiveness of their products. Apart from these, this study also helps the company to know its effectiveness and efficiency; its work style of manpower; its competitors; and show new ways of “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 16
  17. 17. expanding the business. These are quite pertinent aspects for the growth of the company. LIMITATION OF THE STUDY The limitations of the study are linked to information gathered from various sources and the interpretation of the information. Also with the exception of a few information sources like forecasted financial statements, this is particularly the case if there are a lot of structural changes happening in the sector and all the players are expected to have dynamic Marketing strategy to capture their market. One of the most difficulties of the study is that people were scared to provide the level of income. The major players of odisha has been not fully agreed to share all of their strategies. There were also lots of constraints in collecting information from the respondents such as:  The professional people are not ready to give time for these interactions.  Problem comes in convincing the customers.  Problem comes in searching of person who wants to purchase the flat.  Problem comes in getting permission in different business firms to interact with their customers as well as for the corporate presentation. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 17
  18. 18.  Problem comes in getting accurate information regarding some questions form the respondents.  Problem comes in getting appointment from some of the reputed organizations. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 18
  19. 19. CHAPTER-2 REVIEW OF LITERATURE “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 19
  20. 20. Real estate is a business that is slowly gaining its foothold all over the world. Every person needs a place to live. A home cannot be constructed without land. The demand for land is high all over the world. The simple process of buying and selling land has evolved into a huge business called real estate. Odisha real estate is one of the most prospering businesses in the state. The eastern part of India has witnessed a growth in the real estate sector. This has had its impact even on the real estate in Odisha. There have been lots of land transactions in Odisha. The city of Bhubaneswar has some of the most prominent temples in India. There has also been a rise in Odisha real estate as a result of the announcement of setting up a new Tata steel plant in the Gopalpur region. This has further enhanced the growth of real estate in Odisha. The state is currently enjoying the benefits of the real estate business. There is a lot of potential for this business to grow in the state. Odisha was a swamp and marshy area once upon a time and today is a state that is growing towards development such that the real estate in Odisha has gained high importance. The residential apartments as well as the flats culture are picking up and the builders fancy the Odisha people with their residential towns. The independent villas and plots are in highest demand. As it is “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 20
  21. 21. a temple city, the Odisha real estate value is in constant demand. Lots of tourists and pilgrims love to invest some amount in buying real estate as an investment. The real estate in Odisha is shedding its image and is blossoming into massive projects including mega housing project from Tata group, Apollo Construction, and many more. The Odisha real estate is gaining fame as the mining industry has its base in Bhubaneswar and the upcoming trends are seen in the residential and commercial properties. The IT parks lure the burgeoning IT sector and the SEZ projects have changed the face of Bhubaneswar. The emerging international airport as well as the cargo complex is sure to enhance the real estate market in Bhubaneswar and will leap to a new platform. There are so many projects in the city is going to be established. One of the most reputed players in real-estate is Delhi Leasing and Finance (DLF). DLF to start work on 1000 crore in Infopark at Infocity Bhubaneswar in 2010; would like more space devoted to mall and multi-plex. DLF has sought some changes in the contour of the project to be developed over 54 acres near Infocity region of the city. It is keen on setting aside a greater area for non-processing facilities like shopping malls and multiplexes. The Infopark project was to generate direct and indirect employment opportunities for over 40,000 people in sectors like IT and ITes (IT enabled services), retail and hospitality. Vipul plans to invest 80-100 cores for a 4-star hotel in Bhubaneswar Gurgaon- based real estate firm Vipul Limited, one of the developers in the country, plans to invest Rs 80-100 crore in setting up a four-star business hotel in Bhubaneswar .Vipul Limited had identified Bhubaneswar as one of the 5-6 strategic locations in the country where it intends to set up three-star and four-star business hotels. Mind Tree, a global IT and R&D services company, co-headquartered in Bangalore and Somerset in New Jersey (US), had entered into an MoU with the Odisha government in March 2006 for setting up its software development centre spread over 30 acres. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 21
  22. 22. Mind Tree expects to kick off construction work on its Rs 200-crore development centre in the city by June this year, ICICI Bank, which had sought an extension of two years for its Rs 600-crore eastern regional hub, has been asked by the state IT department to start construction work by April. Mind Tree would initially recruit about 1,000 software professionals and eventually ramp up its headcount to 6000. Its development centre in Bhubaneswar will focus on R&D, consultancy and software development. Genpact Limited, the BPO (business process outsourcing) arm of the US-based General Electric which had announced a Global Delivery Centre in the city has submitted a fresh building plan to the Bhubaneswar Development Authority (BDA). National Real Estate Development Council (NAREDCO) of the Union Ministry of Housing and Urban Poverty Alleviation is all set to open its Regional Office (East) and launch the Orissa chapter of the Council in Bhubaneswar on Saturday. It would be the fifth regional office in the country after Mumbai, Hyderabad, Jaipur and Delhi. The roof is one of the leading major players in odisha who is dealing with the various aspects of the real estate. Roof is a property portal that connects you directly to the Indian real estate scene. With a strong base in Orissa, Roof serves as a complete resource and service company; we provide all types of property solutions including residential, commercial, industrial and agricultural property. Roof provides complete information on buying, selling, and leasing of residential and commercial properties both in Orissa and across India. Unlike other real estate companies, we do not limit our services to giving details about properties for sale. We give you the inside picture and walk you through the completion of the buying process, by providing a gamut of services including financial, legal and consultancy services. As a one-stop property shop, Roof caters to owners, buyers and sellers and provides all our customers with a comprehensive hassle free solution to their real est. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 22
  23. 23. Chapter-3 EXPANSSION STRATEGY OF OTHER MAJOR PLAYERS OF ODISHA “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 23
  24. 24. Expansion strategy of the other major players of odisha The expansion strategy is a process of expanding the business of an organization. Its main objective is to get rapid and consistent growth of the company. As far as the expansion strategy is concerned, it is a game plan of each and every organization to have the growth and stop the saturation. The below diagram shows the detailed techniques regarding the Expansion strategy. From the research from the market, it is found that real estate companies are emphasizing on market penetration. They are penetrating into the market where “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 24
  25. 25. product and market both are exis ting. It is their strategy to expand the brand name as well as the business. During the expansion of the business, every organization should take care of certain aspects such as follows: Things to Consider Will greater size give greater efficiency? When economies of scale bring greater profitability, growth pays for itself. If size and economies can also limit the number of viable competitors, growth is even more attractive. Will customers and resources remain loyal? Make sure customers will stick with you through the transition period, either out of loyalty or inconvenience of switching. Will you have to finance growth yourself? If you can't borrow on reasonable terms or attract new investors, internal financing will determine the pace of growth. Can you take the heat? Your tolerance for stress and discomfort - financial, personal and physical - is a limit on growth. There are also certain aspects of not expanding the business of organisation.This are mentioned below………. Why Not Expand? Top 10 Reasons Not To Expand Sometimes, entrepreneurs cite specific reasons not to grow. Circumstances will differ but there are always alternatives to growth. Consider carefully before over- riding these concerns. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 25
  26. 26. Timing isn't right. An important consideration is readiness of management, operations and finances for the G-forces of liftoff. Other considerations are general economic conditions, industry circumstances and other matters. It may be right to wait. But don't expect every star to come into alignment - conditions are never perfect. Part of the challenge of growth is making changes on the fly. Owner is already spread too thin. Particularly if the business is still in its early stages, the owner may be busier than a one-armed paperhanger. Heavy consumption of cash is already stretching financial resources as well. Don't let small startup problems turn into major disasters by going for too much at once. Careful planning and the right business structure could overcome these constraints. Dislike of greater structure required of larger businesses. Do not try to run a big business like a small business. If you can't do budgets, manage according to objectives, delegate authority and work within some simple but meaningful operational boundaries, stay small or sell to someone else. Business is already at optimal size. Companies tend to have a "best" size for its current organization. Any larger and unit costs actually begin to increase. Any smaller and it isn't maximizing use of assets or obtaining economies of scale. In this situation, a company needs to change dramatically to grow: bigger facilities, more machinery, re-engineered systems, re-assigned duties and so on. Cannot tolerate instability. Growth brings undeniable - though hopefully temporary - instability to the company as it incurs extra costs before new revenue begins to come in. The result can be stress, financial pain, investor demands and the appearance of organizational disarray. It's a question of tolerance. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 26
  27. 27. Do not have skills to manage larger company. Some owners conclude they could not learn to manage a big company. From an investor point of view, this is preferable to finding out through experience. An entrepreneur, however, may wish to know conclusively through experience. Insufficient resources. Borrowing capacity and the internal treasury of the company, if any, can be a deciding factor in the choice of whether or not to grow. Remember, it is wise to have some emergency resources in reserve as well. Don't want to attract competitors' attention. Taken alone, this is usually not a good reason to avoid growth. Niche strategists may consider whether waiting for competitors to chance upon your market may simply allow competitors to choose the circumstances of the battle. Fear of failure. A common sentiment but this should not be a decisive factor. All challenge creates anxiety. If fear is overwhelming, perhaps the owner should consider selling the business. We're comfortable right now - don't want to rock the boat. This may be fine as a temporary situation, but the company's competitive position in the future must ultimately rule the day. Make the decision that's best for the business. It is found from the research that some real estate companies are providing their franchisees to the different people to the different areas to capture the market as well as the customers. The owner of the same company in the different location is quite different. some of the companies are just deploying the agents and making extensive marketing. It is also found that some of the real-estate players are giving franchisee t “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 27
  28. 28. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 28
  29. 29. Chapter-4 RESEARCH METHODOLOGY “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 29
  30. 30. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 30
  31. 31. PROBLEM STATEMENT Maximum people don’t have idea regarding the brand “The Roof”. People are also not interested to make real estate transaction through the marketing consultancies in Balasore. Customers think that consultancies in the area of real estate are brokers. They don’t do what they are supposed to do for the betterment of the customers. Most of the people in Balasore is interested in purchasing land and constructing their own building. METHODOLOGY OF STUDY ASSUMPTIONS  It has been assumed that samples of two hundred seventy presents the whole population.  The information given by the customer is unbiased. SAMPLE SIZE AND LOCATION The respondents were selected from the Balasore town. This region is the one of the most densely populated region with the average per capita income and this region hosts a number of government, corporate and IT offices. Thus, there are huge numbers of people with high disposable income. After getting the knowledge from the chief marketing executive of The Roof, an idea about the profile of the customers seeking the flats to purchase. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 31
  32. 32. According to the executive, Government employees, Business Executives, Business Men, MLA/MP, Bureaucrats, and Doctors etc. are the buyers of such products.  For the consumer’s survey the sample size taken was two hundred and seventy.  The research location assigned for the project was Balasore. COLLECTION OF DATA Data was collected from the field from the customers who belongs to different professions. For this purpose a questionnaire was designed by taking only open and closed ended questions. In order to know the followings: 1. Awareness of the customers regarding the various services of the roof. 2. Problems faced by the customers while purchasing flats through the roof. 3. Acceptability of customers to the roof as the as the complete real estate solution provider. This research is based on primary research done by means of questionnaire targeted to the respondents who are basically having higher level of income. The information has also been collected from the busiest person of Balasore who don’t have time to take care of building up their building. EXECUTION OF THE PROJECT It is very essential in the research process to know the accuracy of the finding’s which depends on how systematically the study has been carried out so that it can make sense. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 32
  33. 33. I have executed the project after prior discussion with my guide and structured two parts in first part the following steps:  Preparation of questionnaire.  The focal point of the designing the questionnaire was to comprehend the current brand consciousness of the roof in Balasore.  This questionnaire was primarily aimed to a respondent who belongs to business class and service class and those who are the busiest corporate.  The discussion of questionnaire is made after the personal interaction. Secondly I went through following steps: A. Collection of data regarding real estate from different the website like www.Orissaproperty.com and www.gharbadi.com B. Then I went to several builders of Balasore to know about their expansion strategy.At last I was successful in collecting data by taking appointments from respondents of Balasore from different respondents. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 33
  34. 34. Chapter-5 DATA ANALYSIS AND DATA INTERPRETATION “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 34
  35. 35. To generate the findings as per the objectives stated above, data obtained from the 270 respondents were analysed with the help of descriptive statistics and graphs. The detail results are presented below. 4.1 Age wise classification of respondents The age of the respondents varied from 18 years to 50 years. The number of respondents in different age groups is presented below (see table 1). Table 5.1Age wise classification of respondents AGE FREQUENCY PERCENTAGE 18-25 73 27 25-35 80 29 35-45 56 20.7 ABOVE 45 61 22.6 TOTAL 270 100 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 35
  36. 36. age 45+ 18-25 35-45 25-35 Fig. 1. Age wise classification of respondents From table 1 it is very clear that twenty seven percentage of the respondents are aged between 18-25, 29.6% are from 25 to 35-20.7% are from35-45 and above 45 are 22.6%. Maximum number of respondents was within the age group of 25-35 years old followed by 18-25. 5.2 Gender wise classification of respondents Table 2. Gender wise classification of respondents Frequency Percent Male 147 80.4 Female 53 19.6 Total 270 100.0 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 36
  37. 37. Interpretation: It is found from the above analysis that 80.4% are male respondents and 19.6% are female respondents. 5.3 Qualification wise distribution of respondents FREQUENCY PERCENTAGE GRADUATION 100 37.0 PROFESSIONAL 71 26.3 POSTGRADUATION 65 24.1 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 37
  38. 38. TECHNICAL 31 11.5 OTHER 3 1.1 TOTAL 270 100.0 qualification 5 technical graduation post graduation prof essional Fig-3:Qualificationwise distribution of the respondents Interpretation: It is found from the above graphical representation that 37% respondents are graduate, 26.3% respondents are professional,24.1% are post graduates,11.5% are technical and 1.1% are the respondents from the other profession. Table:5.4 STATUS-WISE DISTRIBUTION OF THE RESPONDENTS “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 38
  39. 39. RESPONDENT FREQUENCY PERCENTAGE STATUS DOCTOR 43 15.9 BUSINESSMAN 93 34.4 PROFESSOR 18 6.7 BUILDER 1 .4 ANY OTHER 115 42.6 TOTAL 270 100 Graphical Representation: respondent status doctor any other business man builder prof essor Fig.4.Status-wiseclassification of respondents “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 39
  40. 40. Interpretation: It is clear from the above analysis that 43 persons are doctor, 93 person are doctor, 18 respondents are doctor, 1 respondent is builder,115 are from other profession. So it is a mixture of opinions from various back ground. TabIe:5.5 NCOME-WISE DISRIBUTION F RESPONDENTS Graphical Representation: FREQUENCY PERCENTAGE 20,000-60,000 153 56.7 60,000-100,000 72 26.7 100000-400000 24 8.9 400000-800000 16 5.9 ABOVE 800000 5 1.9 TOTAL 270 100 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 40
  41. 41. monthly income above 800000 400000-800000 100000-400000 20000-60000 60000-100000 Fig 5.Income-wise classification of rpondents Interpretation: It is analyzed from the above analysis that 153 responds in the income level of 20000 to 60000,72 respondents are in the income level of 60,000 to 100000,24 responds are having the income level of 100000 to 400000,16 resopnds are in the income level of 400000 to 800000 and only 5 responds are having the monthly income above 800000. Table:5.6 Interest of staying-wise distribution of respondents FREQUENCY PERCENTAGE DUPLEX 39 14.4 APARTMENT 52 19.3 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 41
  42. 42. RENTED HOUSE 57 21.1 HOME 122 45.2 OTHER 270 100 Graphical Representation: intrest of staying 140 120 100 80 60 Frequency 40 20 0 duplex apartment rented house home intrest of staying Fig.6 Interest of staying-wise classification of respondents Interpretation: It is found from the above analysis that 39 respondents prefer to stay in the duplex,52 respondents prefer to stay in apartment,57 respondents prefer to stay in rented house and 122 people prefer to stay in home out of 270 sample. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 42
  43. 43. Table:5.7 Medium of booking apartments FREQUENCY PERCENTAGE MARKETING 74 27.4 CONSULTENCIES BUILDER 84 31.1 RELATIVES 109 40.4 ANYOTHER 3 1.1 TOTAL 270 100 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 43
  44. 44. preferable medium of booking apartment any others relatives marketing consultenc builders fig.7.Medium of booking apartments Interpretation: It is found from the above graphical and tabular representation that out of 270 respondents, 74 respondents believe marketing consultancies,84 respondents believe builders,109 people believe their relatives for the real-estate transaction and 3 people believe any other sources. Table: 5.8 Trust of marketing consultancies of respondents-wise classification FREQUENCY PERCENTAGE YES 99 36.7 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 44
  45. 45. NO 171 63.3 TOTAL 270 100 Trust of marketing consultencies yes no Fig.8.Trust of marketing consultancies of respondents-wise classification Interpretation: “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 45
  46. 46. It is found from the above analysis that out 270 respondents 99 respondents believe marketing consultancies and 171 respondents do not believe to the marketing consultancies. Table:5.9 Respondents Awareness about services being provided byThe Roof distribution wise classification FREQUENCY PERCENTAGE YES 33 12.2 NO 237 87.8 TOTAL 270 100 are you aware of services being provided by roof? yes no “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 46
  47. 47. Fig.9.RespondentsAwareness about services being provided by The Roof distribution wise classification Interpretation: From the above analysis it is clear that out of 270 respondents,33 respondents are aware about services provided by the roof and 237 respondents are not aware about the services being provided by the roof. Table510 Availability of services to the respondent’s distribution wise classification “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 47
  48. 48. FREQUENCY PERCENTAGE PROPERTY DEALINGS 13 4.8 MARKETING 26 9.6 FINANCE 0 0 CONSULTENCIES 0 0 NONOFTHE ABOVE 10 3.7 TOTAL 49 18.1 which services you have availed by the roof? 30 20 10 Frequency 0 property dealings marketing none of the above which services you have availed by the roof? Fig.10:Availability of services to the respondents distribution wise classification “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 48
  49. 49. Interpretation: It is found from the above analysis that 13 respondents have availed the property dealings, 26respondents have got marketing services and 231 respondents have not availed any services provided by the roof. Table5.11Satisfaction of the respondents on the services of the Roof distribution wise classification FREQUENCY PERCENTAGE YES 32 11.9 NO 21 7.8 TOTAL 53 19.6 MISSING 217 80.4 TOTAL 270 100 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 49
  50. 50. satisfied with the services of the roof 40 30 20 Frequency 10 0 yes no are you satisfied with the services provided by the roof? Fig.11 Satisfaction of the respondents on the services of the Roof distribution wise classification Interpretation: It is found from the above analysis that 32 respondents are satisfied with the services provided by the roof,21 respondents are not satisfied. Table 5.12Evaluation of booking through The Roof by respondents distribution wise classification FREQUENCY PERCENTAGE USELESS 10 3.7 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 50
  51. 51. COMFORTABLE 25 9.3 WORTHY 14 5.2 TOTAL 49 18.1 MISSING 221 81.9 TOTAL 270 100 Evaluation of booking through the roof 20 10 Frequency 0 useless comf ortable w orthy how do you evaluate build your own house by availing consultencies throu Fig.12:Evaluation of booking through The Roof of respondents distribution wise classification “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 51
  52. 52. Interpretation: It is clear from the above analysis that 10 respondents feel that booking through the roof is useless,25 people feel comfortable and 14 respondents feel, it is worthy by booking through the roof Table.5.13 Reaction of respondents for booking through the Roof distribution wise classifications FREQUENCY PERCENTAGE USELESS 14 5.2 COMFORTABLE 17 6.3 WORTHY 18 7.5 TOTAL 49 18.1 MISSING 221 81.9 TOTAL 270 100 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 52
  53. 53. booking through roof 30 20 10 Frequency 0 useless comfortable w orthy how do you evaluate booking flats through the roof? Fig-13:Reaction of respondents booking through The Roof distribution wise classification Interpretation: It is clear from the above analysis that 5.2% feel it is useless to consutencies for building own buildings,6.3% feels comfortable and 6.3% feels worthy. Table 5.14:Major problems of booking through The Roof distribution wise classification FREQUENCY PERCENTAGE INFLATED PRICES 20 7.4 LOCATION 8 3.0 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 53
  54. 54. LEGAL DISPUTES 16 5.9 MODE OF PAYMENT 3 1.1 TOTAL 47 17.4 MISSING 223 82.6 TOTAL 270 100 major problem booking through the roof inflated prices location legal disputes mode of payment Missing Fif.14:Major problems booking through The Roof Distribution wise classification Interpretation: “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 54
  55. 55. It is found from the above analysis that out of 47 respondents,20 respondents hav remarked about the inflated prices,8 respondents have remarked about location problem,16 respondents have given opinion about legal disputes and 3 respondents have given remark about mode of the payment. Table5.15On the ground of trusting The Roof Distribution wise classifications FREQUENCY PERCENTAGE BOOKING A FLAT 24 8.9 GETTING 12 4.4 CONSULTENCIES LEGAL 6 2.2 SOLUTIONS FINANCIAL 6 2.2 SOLUTION TOTAL 48 17.8 MISSING 222 82.2 TOTAL 270 100 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 55
  56. 56. for which would you trust on the roof? booking a flat getting consultencie legal solutions financial solutions Missing Fig.15:On the ground of trusting The Roof Distribution wise classification Interpretation: It is clear from the above statements that 8.9% people believe the roof for booking flats,.4.4% trusts for getting consultecies,2.2% trusts for financial solutions and 2.2% trusts for legal solutions provided by the roof. Table5.16Acceptance of The Roof being complete real estate solution by the respondents Distribution wise classifications FREQUENCY PERCENTAGE YES 9.3 “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 56
  57. 57. 25 NO 8.5 23 TOTAL 17.8 48 MISSING 82.2 222 TOTAL 270 100 acceptance of roof as the real estate solution provider yes no Missing Fig.16:Acceptance of The Roof being complete real estate solution by the respondents Distribution wise classifications “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 57
  58. 58. Interpretation: It is found from the above analysis that 25 respondents believe that the roof is the complete real estate solution provider and 23 respondents believe that it is not complete real estate solution provider. Table.5.17 Respondents’ inclination for passing information to others Distribution wise classification FREQUENCY PERCENTAGE 29 10.7 YES “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 58
  59. 59. 13 4.8 MAY BE 4 1.5 NOT SURE 2 .7 NOT ATALL 222 82.2 MISSING 270 100 TOTAL do you like to pass the information availed by the roof to your relative not at all not sure may be yes 0 Fig.17:Respondents inclination for passing informations to oters distribution wise classification Interpretation “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 59
  60. 60. It is clear from the above analysis that 29 respondents are interested to pass information to their relatives,13 respondents have given remarks that they may pass informations,4 respondents say that they are not sure about informing to the relatives and 2 respondents have given remarks that they are not interested to provide the information regarding the roof. Graphical Representation: I can comment on the suggession -------------------- Deflated prices and -------------------- company should make -------------------- Be aw are the people -------------------- Affordable prices an -------------------- -------------------- ------------ ------------------- ------------- ------------------ -------------- --------------- ----------------- ---------------- Fig.18.Suggessions of respondents’ Distribution wise classifications “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 60
  61. 61. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 61
  62. 62. Chapter-6 FINDINGS AND CONCLUSION “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 62
  63. 63. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 63
  64. 64. The Roof is one of the leading complete real estae solution provider. It helps customers for their endless search. It is a one stop property solution. Its service is highly required for the customers. It has great opportunity to expand its business in Balasore. But according to my research and findings, it has certain demerits which are mentioned below.  The brand consciousness of The Roof is very negligible in Balasore. Most of the people do not know this company for the real estate transaction.  According to the opinion of the people, the price of the most of the projects under The Roof is quite high and it’s not affordable by the people of Balasore.  Still people have doubt over the legal services provided by The Roof.  The biggest demerits of the roof are that it does not have any branch office at Balasore. So it has failed to win the faith of the people.  The roof does not have any promotional activities in Balasore which has been a major problem for the credibility of the company in comparison to other major players of the odisha.  Another problem of the company is that it does not have any provision for land buying and selling and also lacking provision of providing residential flats in rent. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 64
  65. 65. CONCLUSION After the comprehensive research regarding the roof in Balasore, it is found that more than 90% people do not know the brand name of the roof as the complete real estate solution provider in odisha.It has a golden opportunity to expand its Business in Balasore as this town is a potential town having potential customers. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 65
  66. 66. Chapter-7 SUGGESTIONS AND RECOMMENDATIONS “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 66
  67. 67. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 67
  68. 68. The suggestions I would like to recommend regarding The Roof-one stop property solution is as follows- The company has a great opportunity to expand it’s business in Balasore if they consider some of the facilities for the customers.  At first the company needs to establish a branch in Balasore for winning the heart of the customers and also for winning the confidence of the customers.  The roof has to conduct different promotional activates in this city to clarify the doubts of the customers regarding the reliability and validity of the organization.  The company should deal with every aspects of the real estate in order to justify it as the complete real estate solution provider.  The roof must send its representatives to the city to aware the customers regarding its wide variety of the services for the betterment of the customers. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 68
  69. 69. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 69
  70. 70. BIBLIOGRAPHY  Marketing Management by Philip Kotler ,& Kellar  Research Methodology by C.R. Kothari  Marketing Research By G.C. Berry  Consumer behavior By P.C. Jain &Monika Bhatt  www.theroof.in  www.orissapropertyshop.com  www.gharbadi.com  www.google.com  www.projectpaadise.com  www.wkipedia.com “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 70
  71. 71. APPENDI X “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 71
  72. 72. QUESTIONNAIRES Declaration: This study is a part of my summer Internship Programme. The data obtained from you will be used purely for “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 72
  73. 73. academic purposes and will not be passed on to anyone. We request you to kindly fill up the form by putting a tick(√) on the option that you feel true for you. Look forward for your kind cooperation in this regard. Rajiv Kumar Jena PGPM-09-11/30 Asian School of Business Management, Bhubaneswar PERSONAL INFORMATION NAME : ADDRESS: MOBILE NO: 1. Age (a) Between 18 to 25 (b) Between 25 to 35 (c) Between 35 to 45 (d) Above 45 2. Gender (a) Male (b) Female 3. Educational Qualification: (a) Graduation (b) Professional (c) Post Graduation (d) Technical 4. Respondent Status (a) Doctor (b) Businessman (c) Professor (d) Builder (e) Any other, Specify………………………….. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 73
  74. 74. 5. Monthly Family Income (a) Between 20,000 to 60,000 (b) Between 60,000 to 100,000 (c) Between1,00, 000 to 4,00,000 (d) 4,00,000 to 8,00,000 (e) Above 8, 00,000 6. Where do you like to stay? (a) Duplex (b) Apartment (c) Rented house (d) Home 7. Which is the most preferable medium to book an apartment? (a) Marketing consultancies (b) Builders (c) Relatives (c) Others, Specify………………. 8. Do you trust Marketing consultancies for real state transaction? (a) Yes (b) No 9. Are you aware of the services provided by “The Roof”? (a) Yes (b) No If Yes…… 10. Which service (s) provided by “The Roof” you have availed? (a) Property dealings (b) Financial (c) Legal (d) Marketing (e) Investor and NRI 11. Are you satisfied with the services provided by “THE ROOF”? (a) Yes (b) No “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 74
  75. 75. 12. How do you evaluate booking flats through “THE ROOF” ? (a) Worthy (b) Comfortable (c) Useless 13. How do you evaluate build your own house by availing consultancies from “The Roof” (a) Worthy (b) Comfortable (c) Useless 14. What kind of major problem one may face during booking a flat through “THE ROOF”? (a) More prices (c) Legal disputes (b) Location (d) Mode of payment 15. For which would you trust on “THE ROOF”? (a) Booking a flat (b) Getting consultancies to build a house 16. Do you accept “THE ROOF” being a complete real estate solution provider? (a) Yes (b) No 17. Do you like to pass information to your relatives about the services being provided by “THE ROOF”? (a) Yes (b) May be (c) Not sure (d) not at all Any Suggestion you would like to give to “The Roof” for improvement in the service? …………………………………………………………………………………… THANK YOU VERY MUCH FOR YOUR COOPERATION!!!!! “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 75
  76. 76. “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 76
  77. 77. QUESTIONNAIRES Declaration: This study is a part of my summer Internship Programme. The data obtained from you will be used purely for academic purposes and will not be passed on to anyone. We request you to kindly answer the questions which are appropriate according to your opinion? Look forward for your kind cooperation in this regard. Rajiv Kumar Jena PGPM…. Asian School of Business Management, Bhubaneswar PERSONAL INFORMATION NAME : ADDRESS: MOBILE NO: 1. How do you make marketing for your organization? 2. Why do you think business always need to be expanded? 3. Why do you think always business should not be expanded/? 4. Which strategy of business expansion do you follow? 5. Do you think it is necessary to bring changes in business? THANK YOU VERY MUCH FOR YOUR CO-OPERATION!!! “CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED TO OTHER MAJOR PLAYERS OF ODISHA” Page 77

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