SOCIAL MEDIA

MAKING SENSE OUT OF NOISE
         RAJESH SOUNDARARAJAN
 CEO, FUTURESHIFT CONSULTING PTE. LIMITED
W: FUTURES...
SOCIAL MEDIA IS LIKE
                 ALCOHOL. IT HELPS
                 SOCIALIZE A BIT, BUT
                 AN OVERDOSE...
YOU MAY AVOID IT
AND CHOSE TO BE
THE ODD ONE
THOUGH!
                   2
A FEW WORDS OF CAUTION
                         3
“…BE AWARE ABOUT WHAT IS BEING SAID ABOUT
YOU, BY YOU, AND THOSE IMPOSTERS.”
                                        4
A FEW TIPS!
WORTH $1,000,000 DOLLARS
                            5
1 START SIMPLE.
                  6
RSS FEEDS
            7
8
9
2 TRY A FEW TOOLS.
                     10
•FACEBOOK LEXICON
  •TWITTER SEARCH
  •TWEETDECK
  •GOOGLE BUZZ
  •GOOGLE ALERTS
  •GOOGLE NEWS
  •GOOGLE TRENDS
  •INDUST...
EXPERIMENTATION IS
     GOOD
         March 25, 2010                              12
http://www.flickr.com/photos/jurvetso...
3 PROTECT YOUR BRAND!
                                                               13
                        http://www...
145 MOSTPOPULAR SITES
REALITY CHECK!
                 15
4 SHARE PLANS
WITH OTHER DIVISIONS IN YOUR
COMPANY
                                                               16
     ...
5 MAKE IT A HABIT!
                     17
HIT THE ROAD – NOW!
                                                      18
                      http://www.flickr.com/p...
RAJESH SOUNDARARAJAN
   CEO, FUTURESHIFT CONSULTING PTE. LIMITED
   W: FUTURESHIFT.SG | E: RAJESH@FUTURESHIFT.SG
         ...
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SocialMedia: Understanding IT!

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SocialMedia: Understanding IT!

  1. 1. SOCIAL MEDIA MAKING SENSE OUT OF NOISE RAJESH SOUNDARARAJAN CEO, FUTURESHIFT CONSULTING PTE. LIMITED W: FUTURESHIFT.SG | E: RAJESH@FUTURESHIFT.SG 0
  2. 2. SOCIAL MEDIA IS LIKE ALCOHOL. IT HELPS SOCIALIZE A BIT, BUT AN OVERDOSE CAN KILL YOU. March 25, 2010 1
  3. 3. YOU MAY AVOID IT AND CHOSE TO BE THE ODD ONE THOUGH! 2
  4. 4. A FEW WORDS OF CAUTION 3
  5. 5. “…BE AWARE ABOUT WHAT IS BEING SAID ABOUT YOU, BY YOU, AND THOSE IMPOSTERS.” 4
  6. 6. A FEW TIPS! WORTH $1,000,000 DOLLARS 5
  7. 7. 1 START SIMPLE. 6
  8. 8. RSS FEEDS 7
  9. 9. 8
  10. 10. 9
  11. 11. 2 TRY A FEW TOOLS. 10
  12. 12. •FACEBOOK LEXICON •TWITTER SEARCH •TWEETDECK •GOOGLE BUZZ •GOOGLE ALERTS •GOOGLE NEWS •GOOGLE TRENDS •INDUSTRY NEWSLETTERS •BLOGS JUST TO NAME A FEW – FREE TOOLS 11
  13. 13. EXPERIMENTATION IS GOOD March 25, 2010 12 http://www.flickr.com/photos/jurvetson/2798315677/
  14. 14. 3 PROTECT YOUR BRAND! 13 http://www.flickr.com/photos/toptechwriter/45465432/
  15. 15. 145 MOSTPOPULAR SITES
  16. 16. REALITY CHECK! 15
  17. 17. 4 SHARE PLANS WITH OTHER DIVISIONS IN YOUR COMPANY 16 http://www.flickr.com/photos/ryanr/142455033/
  18. 18. 5 MAKE IT A HABIT! 17
  19. 19. HIT THE ROAD – NOW! 18 http://www.flickr.com/photos/ryanr/142455033/
  20. 20. RAJESH SOUNDARARAJAN CEO, FUTURESHIFT CONSULTING PTE. LIMITED W: FUTURESHIFT.SG | E: RAJESH@FUTURESHIFT.SG 19

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