Target Marketing Dr. Anil Mishra 9937635059, 09425452065 [email_address] Asian School of Business Management
A target market is a group of people or organizations for which a company designs, implements and maintains a marketing mix intended to meet the needs of that group, resulting in mutually beneficial and satisfying exchanges.
Market Targeting Process
Evaluating the Market segments: Potential of the market and its own ability.
Selecting the Market Segment:
Single segment concentration:
Evaluating Market segment and target market selection
In evaluating market segments which can be targeted, a company should examine two broad issues:
Relative attractiveness of the market segments.
company’s capability to compete in various segments.