The Marketing Process consist of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and organizing, implementing and controlling the marketing effort.
Marketing Management Process Analyzing Marketing Opportunities Researching And Selecting Target Market Designing Marketing Strategies Planning Marketing Program Organizing Implementing Controlling Marketing effort
Annual plan control: it is the task of making sure that the company is achieving the sales, profits and other goals that it established in its annual plan.
Profitability control: companies need to analyze periodically the actual profitability of their various products, customer groups, trade channels and order sizes. “Marketing profitability analysis is the tool used to measure the profitability of different marketing activities”
Strategic control: Company has to work on overall marketing game plan along with good objectives, policies, strategies and programs. For attaining this goal one of the important tool is marketing audit.