Social Media Marketing Triads - version 1.1

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    Social Media Marketing Triads - version 1.1 - Presentation Transcript

    1. Social Media Triads – Version 1.1
      Integrating social media, from a marketing and sales perspective.
      10/1/2009
      1
      © Scenario Consulting Private Limited
    2. Triad – definition
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      2
      © Scenario Consulting Private Limited
    3. What do the sales and marketing teams want?
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      © Scenario Consulting Private Limited
    4. Let’s call them the desired outcomes
      © Scenario Consulting Private Limited
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    5. 10/1/2009
      © Scenario Consulting Private Limited
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      Conversational marketing is based on the premise that…
      It allows us to engage stakeholders in conversations; to influence; gather communities around interests/topics/ objects; draw insights; identify evangelists; co-create products and services/ offer value that consumers/ stakeholders really want from us.
    6. Social media is an enabler to this desired outcome
      © Scenario Consulting Private Limited
      6
      10/1/2009
    7. The out-take of these conversations > community > enablers
      © Scenario Consulting Private Limited
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      Blogworks – Social Media Marketing Triads – version 1.1
      10/1/2009
    8. Coming together
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    9. 10/1/2009
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      © Scenario Consulting Private Limited
    10. 10/1/2009
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      © Scenario Consulting Private Limited
    11. Social Media Marketing Triadss
      © Scenario Consulting Private Limited
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      Blogworks – Social Media Marketing Triads – version 1.1
      10/1/2009
    12. 10/1/2009
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      © Scenario Consulting Private Limited
    13. Rajesh Lalwani
      Founder, Blogworks – strategic social media solutions
      New Delhi, India
      Rajesh.Lalwani@blogworks.in
      10/1/2009
      13
      © Scenario Consulting Private Limited
    14. 10/1/2009
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      © Scenario Consulting Private Limited

    + Rajesh  LalwaniRajesh Lalwani, 1 month ago

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