Social Media Marketing Triads - version 1.1

Social Media Triads – Version 1.1
Integrating social media, from a marketing and sales perspective.
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© Scenario Consulting Private Limited

Triad – definition
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What do the sales and marketing teams want?
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Let’s call them the desired outcomes
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Conversational marketing is based on the premise that…
It allows us to engage stakeholders in conversations; to influence; gather communities around interests/topics/ objects; draw insights; identify evangelists; co-create products and services/ offer value that consumers/ stakeholders really want from us.

Social media is an enabler to this desired outcome
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The out-take of these conversations > community > enablers
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Blogworks – Social Media Marketing Triads – version 1.1
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Coming together
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Social Media Marketing Triadss
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Blogworks – Social Media Marketing Triads – version 1.1
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Rajesh Lalwani
Founder, Blogworks – strategic social media solutions
New Delhi, India
Rajesh.Lalwani@blogworks.in
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