03 November 2007
New Delhi

“Why?”
not
“Why not?”

Think Strategic: Points to help you win on blogging &
social media road...
Everyone is writing a
blog, isn’t that a good
enough reason for my
organisation to have
one too?

Not good enough at
all, ...
# 1 A blog is but a tool!

January 7, 2014

© Scenario

3
In fact, it is NOT
THE ONLY tool…

January 7, 2014

© Scenario

4
These are just a few other social media tools
 Blogs


Podcasts

 Wikis
 Communities
Content Communities
 Social & Bu...
But they are still
JUST tools.

January 7, 2014

© Scenario

6
January 7, 2014

© Scenario

7
Damn Sexxy!

January 7, 2014

© Scenario

8
But where do you
know where you
want to go??
January 7, 2014

© Scenario

9
# 2 What’s the NEED?

January 7, 2014

© Scenario

10
No, I mean what’s
REAL NEED!! What
do you want to say,
achieve?

January 7, 2014

© Scenario

11
to who?
Are they on the
Internet?
January 7, 2014

© Scenario

12
# 3 Your message is the engine!

January 7, 2014

© Scenario

13
# 4 Content your fuel…

January 7, 2014

© Scenario

14
# 4 And, who is driving the car?

January 7, 2014

© Scenario

15
# 5 Winners know what their competition is up to!

January 7, 2014

© Scenario

16
# 6 Knowing the rules, cuts chances of losing!

January 7, 2014

© Scenario

17
# 7 But do show some reverence!

January 7, 2014

© Scenario

18
How much did you
last ad cost you? Or
that mega event
you hosted? That
brochure website?
January 7, 2014

© Scenario

19
We don’t want to know. YOU know!

January 7, 2014

© Scenario

20
Yet, you baulk at the thought of spending an
insignificant proportion of that on a global
communication initiative – your ...
Show some reverence, please!

January 7, 2014

© Scenario

22
# 7 Need help fight fire or even otherwise?

January 7, 2014

© Scenario

23
A - E of Blog & Social Media Strategy

A

January 7, 2014

C

B

© Scenario

D

E

24
# 7 You win; we win!

January 7, 2014

© Scenario

25
www.blogworks.in
Conversations@blogworks.in

January 7, 2014

© Scenario

26
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So, do you know where your social media car is going?

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Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.

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So, do you know where your social media car is going?

  1. 1. 03 November 2007 New Delhi “Why?” not “Why not?” Think Strategic: Points to help you win on blogging & social media roads!
  2. 2. Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, I would say! January 7, 2014 © Scenario 2
  3. 3. # 1 A blog is but a tool! January 7, 2014 © Scenario 3
  4. 4. In fact, it is NOT THE ONLY tool… January 7, 2014 © Scenario 4
  5. 5. These are just a few other social media tools  Blogs  Podcasts  Wikis  Communities Content Communities  Social & Business Networks        Forums Planets Internet Memes Web Widgets Applications … January 7, 2014 © Scenario 5
  6. 6. But they are still JUST tools. January 7, 2014 © Scenario 6
  7. 7. January 7, 2014 © Scenario 7
  8. 8. Damn Sexxy! January 7, 2014 © Scenario 8
  9. 9. But where do you know where you want to go?? January 7, 2014 © Scenario 9
  10. 10. # 2 What’s the NEED? January 7, 2014 © Scenario 10
  11. 11. No, I mean what’s REAL NEED!! What do you want to say, achieve? January 7, 2014 © Scenario 11
  12. 12. to who? Are they on the Internet? January 7, 2014 © Scenario 12
  13. 13. # 3 Your message is the engine! January 7, 2014 © Scenario 13
  14. 14. # 4 Content your fuel… January 7, 2014 © Scenario 14
  15. 15. # 4 And, who is driving the car? January 7, 2014 © Scenario 15
  16. 16. # 5 Winners know what their competition is up to! January 7, 2014 © Scenario 16
  17. 17. # 6 Knowing the rules, cuts chances of losing! January 7, 2014 © Scenario 17
  18. 18. # 7 But do show some reverence! January 7, 2014 © Scenario 18
  19. 19. How much did you last ad cost you? Or that mega event you hosted? That brochure website? January 7, 2014 © Scenario 19
  20. 20. We don’t want to know. YOU know! January 7, 2014 © Scenario 20
  21. 21. Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your blog & social media strategy & outreach! WHY? January 7, 2014 © Scenario 21
  22. 22. Show some reverence, please! January 7, 2014 © Scenario 22
  23. 23. # 7 Need help fight fire or even otherwise? January 7, 2014 © Scenario 23
  24. 24. A - E of Blog & Social Media Strategy A January 7, 2014 C B © Scenario D E 24
  25. 25. # 7 You win; we win! January 7, 2014 © Scenario 25
  26. 26. www.blogworks.in Conversations@blogworks.in January 7, 2014 © Scenario 26

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