03 November 2007 New Delhi Think Strategic : Points to help you win on blogging & social media roads! “ Why?” not “ Why not?”

Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, I would say!

# 1 A blog is but a tool!

In fact, it is NOT THE ONLY tool…

These are just a few other social media tools Blogs Podcasts Wikis Communities Content Communities Social & Business Networks Forums Planets Internet Memes Web Widgets Applications …

Blogs

Podcasts

Wikis

Communities

Content Communities

Social & Business Networks

Forums

Planets

Internet Memes

Web Widgets

Applications

…

But they are still JUST tools .

Damn Sexxy!

But where do you know where you want to go??

# 2 What’s the NEED?

No, I mean what’s REAL NEED!! What do you want to say, achieve?

to who? Are they on the Internet?

# 3 Your message is the engine!

# 4 Content your fuel…

# 4 And, who is driving the car?

# 5 Winners know what their competition is up to!

# 6 Knowing the rules, cuts chances of losing!

# 7 But do show some reverence!

How much did you last ad cost you? Or that mega event you hosted? That brochure website?

We don’t want to know. YOU know!

Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your blog & social media strategy & outreach! WHY?

Show some reverence, please !

# 7 Need help fight fire or even otherwise?

A - E of Blog & Social Media Strategy A B C E A D

# 7 You win; we win!

www.blogworks.in [email_address]