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So, do you know where your social media car is going?
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So, do you know where your social media car is going?

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Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the …

Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.

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  • 1. 03 November 2007 New Delhi “Why?” not “Why not?” Think Strategic: Points to help you win on blogging & social media roads!
  • 2. Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, I would say! January 7, 2014 © Scenario 2
  • 3. # 1 A blog is but a tool! January 7, 2014 © Scenario 3
  • 4. In fact, it is NOT THE ONLY tool… January 7, 2014 © Scenario 4
  • 5. These are just a few other social media tools  Blogs  Podcasts  Wikis  Communities Content Communities  Social & Business Networks        Forums Planets Internet Memes Web Widgets Applications … January 7, 2014 © Scenario 5
  • 6. But they are still JUST tools. January 7, 2014 © Scenario 6
  • 7. January 7, 2014 © Scenario 7
  • 8. Damn Sexxy! January 7, 2014 © Scenario 8
  • 9. But where do you know where you want to go?? January 7, 2014 © Scenario 9
  • 10. # 2 What’s the NEED? January 7, 2014 © Scenario 10
  • 11. No, I mean what’s REAL NEED!! What do you want to say, achieve? January 7, 2014 © Scenario 11
  • 12. to who? Are they on the Internet? January 7, 2014 © Scenario 12
  • 13. # 3 Your message is the engine! January 7, 2014 © Scenario 13
  • 14. # 4 Content your fuel… January 7, 2014 © Scenario 14
  • 15. # 4 And, who is driving the car? January 7, 2014 © Scenario 15
  • 16. # 5 Winners know what their competition is up to! January 7, 2014 © Scenario 16
  • 17. # 6 Knowing the rules, cuts chances of losing! January 7, 2014 © Scenario 17
  • 18. # 7 But do show some reverence! January 7, 2014 © Scenario 18
  • 19. How much did you last ad cost you? Or that mega event you hosted? That brochure website? January 7, 2014 © Scenario 19
  • 20. We don’t want to know. YOU know! January 7, 2014 © Scenario 20
  • 21. Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your blog & social media strategy & outreach! WHY? January 7, 2014 © Scenario 21
  • 22. Show some reverence, please! January 7, 2014 © Scenario 22
  • 23. # 7 Need help fight fire or even otherwise? January 7, 2014 © Scenario 23
  • 24. A - E of Blog & Social Media Strategy A January 7, 2014 C B © Scenario D E 24
  • 25. # 7 You win; we win! January 7, 2014 © Scenario 25
  • 26. www.blogworks.in Conversations@blogworks.in January 7, 2014 © Scenario 26