Conversational Marketing Post http://blogworks.in/blog

Random Clusters V/s Tribes by Choice Source: Seniornet.org Image: http://campdesoto.com We used to hope we got the demographics/ psychographics right…now customers are forming camps. www.blogworks.in

Broadcast V/s Narrowcast Sure it may mean we need to work with more groups sometimes... www.blogworks.in

Sales Pitch V/s Conversations Cartoon: Seniornet.org Krishna mastered the art of speaking to each, while speaking with many... www.blogworks.in

Tell me… How did you make your last purchase decision? Buying a movie ticket Selecting the new car Deciding on the school for your child New job Anything... Traces of this?

How did you make your last purchase decision?

Buying a movie ticket

Selecting the new car

Deciding on the school for your child

New job

Anything...

Traces of this?

Layers of influence, on purchase decisions Company website Advertising Media BLT Others Peer Reviews Markerter’s view (Transparent, conversational) Expert Opinion www.blogworks.in

Blogs and social media are complementary to your efforts Advertising will continue to drive sales Media relations will drive visibility Blogs & social media bring transparency, a first-hand perspective based on participation both from the company and the consumer

Advertising will continue to drive sales

Media relations will drive visibility

Blogs & social media bring transparency, a first-hand perspective based on participation both from the company and the consumer

Visit us at www.blogworks.in