Case Study: Nearly sold is not equal to sold

28 November 2007 New Delhi How blogs helped me buy a bicycle and why it matters to marketers like you and I! Nearly Sold = Sold

Changed Realities are about options & choices. Marketing and Communication are not the same anymore…

Broadcast V/s Narrowcast

Random Clusters V/s Tribes by Choice

Sales Pitch V/s Conversations Krishna like, we need to ensure that NO Gopi feels ignored!

The age of reference

People have an opinion Word of Mouth Matters

The marketer understands his product best. “ Bullets are our babies! Not one should go wasted!!!!” No ad or press release can replace this passion.

I picked up a LA Sovereign bicycle recently!

There were options between Hercules, Firefox… I wasn’t even aware of LA at that time.

The entire purchase experience, not just the product matters to me!

Layers of influence, on purchase decisions Company website Advertising Media BLT Others Peer Reviews Markerter’s view (Transparent, conversational) Expert Opinion www.blogworks.in ?

Search is my new ‘clipping’

Shree’s blog said “Buy Firefox at your own risk!”

What I witnessed was remarkable! For a change, even the marketer had jumped into the conversations.

Who is scared of negative comments? I made an educated decision to buy FIREFOX despite some of those!

Are you open to feedback? Or on the defensive?

The difference between SOLD and NEARLY SOLD. I ended up picking a LA Sovereign instead.

Customer focus! They got back with dealer numbers in 15 mins.

Perceived value. Will find out if I made the right choice!

The last mile.. My experience with the dealer decided it for me!

Thank you! … and happy riding!

Case Study: Nearly sold is not equal to sold

by Rajesh Lalwani on Dec 08, 2007

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Case Study: Nearly sold is not equal to sold — Presentation Transcript