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Blog\Works - Talk Sample


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  • 1. It’s about Marketing through Blogs conversations! We will cover: What is social media, relevance/ impact on brands. How social media could be used for marketing – anecdotes, tips, how to begin. Things to remember. Strategic approach. October 2006 © Scenario Communication Partners 2006 1
  • 2. We already know about corporate bigwigs blogging in the US. Correct. Many CEOs have taken to writing blogs to engage with key stakeholders. October © Scenario 2
  • 3. Jonathan Schwartz, President, Sun Microsystems Technology, Competition October © Scenario 3
  • 4. Bob Lutz , Vice Chairman, GM + Others GM initiatives and other asides October © Scenario 4
  • 5. Others, like Microsoft have even used their employees’ blogs to give it a human face and soften its image. October © Scenario 5
  • 6. Robert Scoble, The employed at Microsoft (Since quit) Agreed with critics when he believed they were right. Communicated feedback to Microsoft teams. Later led Microsoft’s blog initiative ‘Channel 9’. October © Scenario 6
  • 7. Isn’t this corporate blogging? Yes, and can benefit an organisation in many ways, depending on the need & situation. October © Scenario 7
  • 8. What about using blogs for marketing? Many companies are already using them successfully as marketing tool for their brands. October © Scenario 8
  • 9. Blogs are complementary to your efforts • Advertising will continue to drive sales • Media relations will drive visibility • Blogs bring transparency, a first-hand perspective based on participation both from the company and the consumer October © Scenario 9
  • 10. But do blogs and bloggers really matter? Ask Dell (and Sony), IIPM (Arindam Choudhuri) who have found themselves caught in a blogfire. October © Scenario 10
  • 11. Ignore it at your peril Dell has since set up a blog. Oops! I wish I was engaged in a conversation with my customers. My relationship could have helped in damage control. October © Scenario 11
  • 12. And it doesn’t impact high-involvement products only October © Scenario 12
  • 13. But even before you jump in and decide whether to set up a blog or engage in a blog outreach programme, blogs can help you to understand the pulse. October © Scenario 13
  • 14. You are being spoken about: Are you listening? Track issues, analyse. Opportunity/ Crisis? Wouldn’t you like to participate in the conversation/s? October © Scenario 14
  • 15. Nokia connected: Word of mouth sells When did you last buy anything because the media said so? Word of mouth sells. October © Scenario 15
  • 16. Using blogs for marketing isn’t necessarily about setting up a blog. You may not have one but may still use the blogosphere to your advantage. October © Scenario 16
  • 17. Neighbor’s envy, owner’s pride Shouldn’t Treo have thought of starting a community first? Learn as you have fun. Andrew Carton, a Treo fan set up this blog. It’s hugely popular as we can see. October © Scenario 17
  • 18. Enablements RSS Podcasts Video Mobile October © Scenario 18
  • 19. What about closer home? Who is using it? Many a marketer have shown foresight and started out early- the first in their attempts… October © Scenario 19
  • 20. This one is interesting I think. October © Scenario 20
  • 21. Travel blog contest outreach October © Scenario 21
  • 22. Map of connections on a social networking site October 2006 © Scenario Communication Partners 2006 22
  • 23. So, where do I begin? October © Scenario 23
  • 24. Jump in? Or…follow a method? Strategic Approach October © Scenario 24