Kantipur Publications (Nepal) by Rajesh Koirala

Kantipur Vox Populi

A brief background
Kantipur & The Kathmandu Post were launched in 1993
Saptahik also launched in 1993
Nepal launched in 2000
Nari launched in 2003
Kantipur is the only integrated media house in the country with KFM and KTV both of which are leaders in their respective fields

Distribution Network
No. of distributors - 200 (All Nepal)
Retail outlets within valley (Lalitpur, Bhaktapur, Kathmandu) – 1397
Retail outlets Outside Valley (rest Nepal) - 993

Total Subscription Break up
We have over 95,000 subscribers and
we are still growing

Kantipur Daily
A Nepali language broadsheet newspaper presently with a daily print run of 250,000 copies. Being the most widely circulated and popular vernacular, the paper is highly regarded for its in-depth reporting, analytical content, breaking news and investigative journalism. While its readership spans the kingdom, Kantipur constitutes the maximum bracket of Nepali readers by reaching a cross-section of socio-economic class (SEC A, B, C & below). It is not only the largest and fastest circulated newspaper in the country but also a strong media vehicle to advertise with the most reach that results in an instant reader response.

Circulation Total Circulation = 2,50,000 copies Kathmandu Valley = 1,48,000 copies Out side Valley = 93,000 copies Foreign Countries = 9,000 copies

9.0 readers per copy 22,50,000 readers nationwide

Readership - Geographical

Readership - Social Class

Readership - Age Group

Readership - Male/Female

Readership - Occupational Group

Why your Target Audience reads Kantipur?
Breaking News
Critical Analysis
Wider Coverage of National & International issues
More Authentic News
Higher Accessibility

Advertising Advantage
Kantipur offers you
Wider Reach = Higher visibility
High Readership = Increased target audience
Large Circulation Base = Increased Opportunity
Quickest Delivery = Higher response to your advertisement
All this translates to Cost effective Advertising which means more Value for Money per insertion in Kantipur
Value Ad vs Low Cost Visibility

The Kathmandu Post
English language broadsheet newspaper with a current print run 50,000 copies. It is a leading English daily and it is appreciated for its balanced approach in constructive journalism and light hearted content.

The Perceptional Shift
TKP has the most diverse content
It is give more VFM vis-à-vis the competition
Has far less clutter
Educate the client about the changes
Is far more credible than the competition

6.0 readers per copy
3,00,000
readers
nationwide

Readership - Occupational Group

Why your Target Audience reads T K P?
Constructive Journalistic Approach
Critical Analysis
Good Mix of Light Read
Wider Coverage of National & International Issues
In-depth Analysis

Advertising Advantage Focused Approach to Target Audience
T K P offers you
Great mix of Target Audience
Good Platform for Advocacy Messages
Penetration into Market of Tomorrow
Strategic Communication option

Saptahik
Nepalese Language weekly tabloid with circulation of 1,00,000 copies per week. It is the most popular weekly and no one rival its unprecedented success. It is popular amongst all target groups. Everyone reads this tabloid for its juicy tidbits.

Circulation
Total Circulation = 1,00,000 copies
Kathmandu Valley = 76,000 copies
Out side Valley = 22,000 copies
Foreign Countries = 2,000 copies

6,30,000
readers
nationwide

Why your Target Audience reads Saptahik ?
Gossips & jibes
Counseling segment
Good Mix of Light Read
Covers latent hidden desires of the readers
Pure Entertainment

Advertising Advantage Total package Vs No competition
Saptahik offers you
Great Attention grabbers
Has higher shelf life
Highest penetration in youths even
higher than perceived favourites

Nepal
Nepalese Language weekly features magazine. Has circulation of 36,000 copies and is growing. Covers issues of critical importance and gives in-depth analysis of matters affecting the nation. It is appreciated for its unbiased approach any issue.

Circulation
Total Circulation = 37,000 copies
Foreign Countries = 600 copies

2,16,000
readers
nationwide

Why your Target Audience reads Nepal?
In-depth Analysis
Core content to satisfy thirst for information
Holistic view on issue of national interest

Advertising Advantage Higher Frequency Vs Once in Blue Moon
Nepal offers you
Best platform to reach decision makers
Best vehicle for life style audience
Reader has the capacity to buy

Nari
Nepalese Language monthly magazine. It is the only magazine of its kind. It is highly popular amongst the its target audience. It virtually has no competition.

Circulation
Total Circulation = 36,000 copies
Foreign Countries = 1,000 copies

2,10,000
readers
nationwide

Why your Target Audience reads Nari?
Focused target audience
Cover women related issue in language of the land
Counseling of various sorts

Advertising Advantage Focused Approach to Target Audience
Nari offers you
Focused target audience
Females are instrumental in purchase decisions
Good vehicle for core group marketing
It can be a great platform advocacy on health and gender issues
Better halves also take a peek

Ekantipur
Ekantipur is the new avatar of Kantipur Online. It is catching up fast with the net savvy and has proved to be the umbilical cord for the Diaspora. Speed is the essence of its popularity. The site has about 1,00,000 unique visitors and almost 5 million hits per day. It is diversifying content to bring in more visitors.

Advantage Ekantipur
High response
Ad response can be tracked
Everyone uses it, thus the cost per reach is really minimal
Popularity amongst youth
Great platform to target NRN

Kantipur Television
Started operation in 2003. Turned into a satellite channel in 2006. Has highest viewer ship amongst private television channels. News and current affairs program being its positive points.

Advantage KTV
Global reach
High penetration
Interactive programs
Highest viewer ship for any channel in the country
Variety of content

Kantipur FM
Started operation 1996 and became an independent radio station in 1998. It has redefined the radio scene of the nation. It has highest listener ship in KTMV and Eastern region. It is a great community medium.

Advantage KFM
Cheap medium for advertising
More value for money
Higher reach
Great medium for community based advocacy messages
Higher degree of interactivity

Let us be partners in forging better BUSINESS RELATIONSHIP

Kantipur Publications (Nepal) by Rajesh Koirala

by Rajesh Koirala

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