Kantipur Publications (Nepal) by Rajesh Koirala


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Kantipur Publications, (Pvt.) Ltd. is a media firm based in Kathmandu, Nepal. The company operates five widely circulated print publications, a national television network, and a radio station. It is the first media organization in Nepal to gain membership to the World Association of Newspapers. Its chairman is Mr. Kailash Shiroya.

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Kantipur Publications (Nepal) by Rajesh Koirala

  1. 1. Kantipur Vox Populi
  2. 2. A brief background <ul><li>Kantipur & The Kathmandu Post were launched in 1993 </li></ul><ul><li>Saptahik also launched in 1993 </li></ul><ul><li>Nepal launched in 2000 </li></ul><ul><li>Nari launched in 2003 </li></ul><ul><li>Kantipur is the only integrated media house in the country with KFM and KTV both of which are leaders in their respective fields </li></ul>
  3. 3. Distribution Network <ul><li>No. of distributors - 200 (All Nepal) </li></ul><ul><li>Retail outlets within valley (Lalitpur, Bhaktapur, Kathmandu) – 1397 </li></ul><ul><li>Retail outlets Outside Valley (rest Nepal) - 993 </li></ul>
  4. 4. Total Subscription Break up <ul><li>We have over 95,000 subscribers and </li></ul><ul><li>we are still growing </li></ul>
  5. 5. Kantipur Daily <ul><li>A Nepali language broadsheet newspaper presently with a daily print run of 250,000 copies. Being the most widely circulated and popular vernacular, the paper is highly regarded for its in-depth reporting, analytical content, breaking news and investigative journalism. While its readership spans the kingdom, Kantipur constitutes the maximum bracket of Nepali readers by reaching a cross-section of socio-economic class (SEC A, B, C & below). It is not only the largest and fastest circulated newspaper in the country but also a strong media vehicle to advertise with the most reach that results in an instant reader response. </li></ul>
  6. 6. Circulation Total Circulation = 2,50,000 copies Kathmandu Valley = 1,48,000 copies Out side Valley = 93,000 copies Foreign Countries = 9,000 copies
  7. 7. 9.0 readers per copy 22,50,000 readers nationwide
  8. 8. Readership - Geographical
  9. 9. Readership - Social Class
  10. 10. Readership - Age Group
  11. 11. Readership - Male/Female
  12. 12. Readership - Occupational Group
  13. 13. Why your Target Audience reads Kantipur? <ul><li>Breaking News </li></ul><ul><li>Critical Analysis </li></ul><ul><li>Wider Coverage of National & International issues </li></ul><ul><li>More Authentic News </li></ul><ul><li>Higher Accessibility </li></ul>
  14. 14. Advertising Advantage <ul><li>Kantipur offers you </li></ul><ul><li>Wider Reach = Higher visibility </li></ul><ul><li>High Readership = Increased target audience </li></ul><ul><li>Large Circulation Base = Increased Opportunity </li></ul><ul><li>Quickest Delivery = Higher response to your advertisement </li></ul><ul><li>All this translates to Cost effective Advertising which means more Value for Money per insertion in Kantipur </li></ul>Value Ad vs Low Cost Visibility
  15. 15. The Kathmandu Post <ul><li>English language broadsheet newspaper with a current print run 50,000 copies. It is a leading English daily and it is appreciated for its balanced approach in constructive journalism and light hearted content. </li></ul>
  16. 16. The Perceptional Shift <ul><li>TKP has the most diverse content </li></ul><ul><li>It is give more VFM vis-à-vis the competition </li></ul><ul><li>Has far less clutter </li></ul><ul><li>Educate the client about the changes </li></ul><ul><li>Is far more credible than the competition </li></ul>
  17. 17. <ul><li>6.0 readers per copy </li></ul><ul><li>3,00,000 </li></ul><ul><li>readers </li></ul><ul><li>nationwide </li></ul>
  18. 18. Readership - Geographical
  19. 19. Readership - Social Class
  20. 20. Readership - Age Group
  21. 21. Readership - Male/Female
  22. 22. Readership - Occupational Group
  23. 23. Why your Target Audience reads T K P? <ul><li>Constructive Journalistic Approach </li></ul><ul><li>Critical Analysis </li></ul><ul><li>Good Mix of Light Read </li></ul><ul><li>Wider Coverage of National & International Issues </li></ul><ul><li>In-depth Analysis </li></ul>
  24. 24. Advertising Advantage Focused Approach to Target Audience <ul><li>T K P offers you </li></ul><ul><li>Great mix of Target Audience </li></ul><ul><li>Good Platform for Advocacy Messages </li></ul><ul><li>Penetration into Market of Tomorrow </li></ul><ul><li>Strategic Communication option </li></ul>
  25. 25. Saptahik <ul><li>Nepalese Language weekly tabloid with circulation of 1,00,000 copies per week. It is the most popular weekly and no one rival its unprecedented success. It is popular amongst all target groups. Everyone reads this tabloid for its juicy tidbits. </li></ul>
  26. 26. Circulation <ul><li>Total Circulation = 1,00,000 copies </li></ul><ul><li>Kathmandu Valley = 76,000 copies </li></ul><ul><li>Out side Valley = 22,000 copies </li></ul><ul><li>Foreign Countries = 2,000 copies </li></ul>
  27. 27. <ul><li>7.0 readers per copy </li></ul><ul><li>6,30,000 </li></ul><ul><li>readers </li></ul><ul><li>nationwide </li></ul>
  28. 28. Readership - Geographical
  29. 29. Readership - Social Class
  30. 30. Readership - Age Group
  31. 31. Readership - Male/Female
  32. 32. Why your Target Audience reads Saptahik ? <ul><li>Gossips & jibes </li></ul><ul><li>Counseling segment </li></ul><ul><li>Good Mix of Light Read </li></ul><ul><li>Covers latent hidden desires of the readers </li></ul><ul><li>Pure Entertainment </li></ul>
  33. 33. Advertising Advantage Total package Vs No competition <ul><li>Saptahik offers you </li></ul><ul><li>Great Attention grabbers </li></ul><ul><li>Has higher shelf life </li></ul><ul><li>Highest penetration in youths even </li></ul><ul><li>higher than perceived favourites </li></ul>
  34. 34. Nepal <ul><li>Nepalese Language weekly features magazine. Has circulation of 36,000 copies and is growing. Covers issues of critical importance and gives in-depth analysis of matters affecting the nation. It is appreciated for its unbiased approach any issue. </li></ul>
  35. 35. Circulation <ul><li>Total Circulation = 37,000 copies </li></ul><ul><li>Kathmandu Valley = 29,000 copies </li></ul><ul><li>Out side Valley = 7,400 copies </li></ul><ul><li>Foreign Countries = 600 copies </li></ul>
  36. 36. <ul><li>6.0 readers per copy </li></ul><ul><li>2,16,000 </li></ul><ul><li>readers </li></ul><ul><li>nationwide </li></ul>
  37. 37. Readership - Geographical
  38. 38. Readership - Social Class
  39. 39. Readership - Age Group
  40. 40. Readership - Male/Female
  41. 41. Why your Target Audience reads Nepal? <ul><li>In-depth Analysis </li></ul><ul><li>Core content to satisfy thirst for information </li></ul><ul><li>Holistic view on issue of national interest </li></ul>
  42. 42. Advertising Advantage Higher Frequency Vs Once in Blue Moon <ul><li>Nepal offers you </li></ul><ul><li>Best platform to reach decision makers </li></ul><ul><li>Best vehicle for life style audience </li></ul><ul><li>Reader has the capacity to buy </li></ul>
  43. 43. Nari <ul><li>Nepalese Language monthly magazine. It is the only magazine of its kind. It is highly popular amongst the its target audience. It virtually has no competition. </li></ul>
  44. 44. Circulation <ul><li>Total Circulation = 36,000 copies </li></ul><ul><li>Kathmandu Valley = 31,000 copies </li></ul><ul><li>Out side Valley = 4,000 copies </li></ul><ul><li>Foreign Countries = 1,000 copies </li></ul>
  45. 45. <ul><li>6.0 readers per copy </li></ul><ul><li>2,10,000 </li></ul><ul><li>readers </li></ul><ul><li>nationwide </li></ul>
  46. 46. Readership - Geographical
  47. 47. Readership - Social Class
  48. 48. Readership - Age Group
  49. 49. Readership - Male/Female
  50. 50. Why your Target Audience reads Nari? <ul><li>Focused target audience </li></ul><ul><li>Cover women related issue in language of the land </li></ul><ul><li>Counseling of various sorts </li></ul>
  51. 51. Advertising Advantage Focused Approach to Target Audience <ul><li>Nari offers you </li></ul><ul><li>Focused target audience </li></ul><ul><li>Females are instrumental in purchase decisions </li></ul><ul><li>Good vehicle for core group marketing </li></ul><ul><li>It can be a great platform advocacy on health and gender issues </li></ul><ul><li>Better halves also take a peek </li></ul>
  52. 52. Ekantipur <ul><li>Ekantipur is the new avatar of Kantipur Online. It is catching up fast with the net savvy and has proved to be the umbilical cord for the Diaspora. Speed is the essence of its popularity. The site has about 1,00,000 unique visitors and almost 5 million hits per day. It is diversifying content to bring in more visitors. </li></ul>
  53. 53. Advantage Ekantipur <ul><li>High response </li></ul><ul><li>Ad response can be tracked </li></ul><ul><li>Everyone uses it, thus the cost per reach is really minimal </li></ul><ul><li>Popularity amongst youth </li></ul><ul><li>Great platform to target NRN </li></ul>
  54. 54. Kantipur Television <ul><li>Started operation in 2003. Turned into a satellite channel in 2006. Has highest viewer ship amongst private television channels. News and current affairs program being its positive points. </li></ul>
  55. 55. Advantage KTV <ul><li>Global reach </li></ul><ul><li>High penetration </li></ul><ul><li>Interactive programs </li></ul><ul><li>Highest viewer ship for any channel in the country </li></ul><ul><li>Variety of content </li></ul>
  56. 56. Kantipur FM <ul><li>Started operation 1996 and became an independent radio station in 1998. It has redefined the radio scene of the nation. It has highest listener ship in KTMV and Eastern region. It is a great community medium. </li></ul>
  57. 57. Advantage KFM <ul><li>Cheap medium for advertising </li></ul><ul><li>More value for money </li></ul><ul><li>Higher reach </li></ul><ul><li>Great medium for community based advocacy messages </li></ul><ul><li>Higher degree of interactivity </li></ul>
  58. 58. Let us be partners in forging better BUSINESS RELATIONSHIP