SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship
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SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship

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SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship Presentation Transcript

  • Emerging TechnologiesEmerging MarketsEntrepreneurship
    Rajesh Jain
    NetCore Solutions
    Mumbai, India
    www.emergic.org
  • Think of India as a Microcosm of Emerging Markets
    PC and Internet Numbers
    PCs: 30 million (growing 8+ million / year)
    Equally split between Homes, SMBs, Large Enterprises+Govt
    Internet: 60 million (growing 15+ million/year)
    8 million broadband (256 Kbps) connections
    50% access from cybercafes
    Ads: Rs 700 cr (3% of media spend)
    Transactions: Tickets, Trades, Matrimony
    Mobile Numbers
    Red Market
    100 million users (+10 mn/year)
    ARPU of $10
    Non-Voice ARPU of $1.50
    Mix of Enterprise and Youth
    Blue Market
    300 million users (+75 mn/year)
    ARPU of $2
    Non-Voice ARPU of $0.05
    Mix of Urban and Rural
    SMS Use: 50-60% of base (200+ million)
    WAP Use: 4-5% of base (15-20 million)
    2
  • The Internet-Mobile combo can open up big new Opportunities in Emerging Markets
    Online Education
    Mirror World
    Solve Monetisation Problem for Internet Portals
    Digital Services Operator
    Mobile Social Networking
    Mobile-PC Continuum
    3
  • 1. Education: Rs 100 per month, One Hour daily, Learn-to-Learn
    How can we do it?
    4
  • 2. Mirror World: A Virtual Replica of the Real World along Multiple Dimensions
    Start with maps
    Add a layer of establishments (buildings, schools, retail outlets, roads, etc.)
    Overlay this with the voter databases with names of people, their addresses, gender and age
    Add actual voting numbers
    Integrate socio-demographic and development data that is available from census, various government sites (and collated by independent companies)
    Buy contacts lists of people with information of their digital identity (email IDs, mobile numbers)
    Continuously update database based on user interactions, thus enhancing people profiles
    5
  • 3. Interacting with our Real Social Networks
    (1) PUBLISH (to Web)
    (2) SUBSCRIBE
    Globally unique digital identity
    (3) VIEW and DISCOVERY
    (4) PUSH DELIVERY
    6
  • 4. Solve the Monetisation Problem for Internet Portals
    The Internet Portals business is about three things:
    Reach: the raw numbers for a basic free service (on desktop and mobile web)
    Ads: how to monetise the free services attention via ads
    More: how the free user can be multi-monetised either through premium products (subscriptions) or via transactions (commerce)
    Internet Portals have mostly focused only on 1 and 2
    Web Ad Revenue is not good enough to cover the costs or to scale operations
    This limits the portals capability to scale
    The challenge is to also think about how to build 3
    7
  • 5. Digital Services Operators to create Telco-independent ecosystem
    8
    Diverse Services to generate Rs 50+ ARPU
  • 6. A Mobile-PC Continuum with Connected Devices and Services
    • Network-dependent Device-Service Combo
    • End-to-End Solution
    • Analogous to Amazon Kindle and iPhone-iTunes-AppStore
    • Become a Data MVNO
    • Target top-of-pyramid consumers
    • Generate higher ARPU
    • Enriched Experienced across different Verticals
    • Computing, Reading, Education, Entertainment, Gaming
    • A Mobile-PC Continuum
    • Wireless-enabled Network Computers
    • eReaders
    • Books
    • Education
    • News
    • Tablets
    • Browsing
    • LBS Devices
    • Tracking: People, Asset, Vehicle
    • Traffic Alerts
    • Connected Gaming Consoles
    9
  • Learnings of an Entrepreneur:I Wish I Knew Then
    Watching the Cashflow
    Keep a watch out for collections
    Monitor aging reports of debtors
    Thinking Multi-Monetisation
    Try out multiple different options
    Get quick learnings as to what works (and doesn’t)
    Numbers Discipline (for revenues and costs)
    Quarterly Reviews
    Ideally, with external Board Advisors
    10
  • 5 Questions for Entrepreneurs
    Is the Market that we are in Large enough to ensure our growth?
    Can we ensure that the Base business continues to grow?
    What are the Boosters that we can add through new ideas / initiatives / recruitments to incrementally grow the current business?
    Are there Adjacent Markets that we can tap into?
    What are the Breakthroughs / disruptive innovations that we can do that can create or amplify future growth opportunities - either in the current market or adjacent markets?
    Think of these as 3B (Base, Boosters, Breakthroughs) +
    2M (Market large, adjacent Markets)
    11