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SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship

SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship






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    SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship Presentation Transcript

    • Emerging TechnologiesEmerging MarketsEntrepreneurship
      Rajesh Jain
      NetCore Solutions
      Mumbai, India
    • Think of India as a Microcosm of Emerging Markets
      PC and Internet Numbers
      PCs: 30 million (growing 8+ million / year)
      Equally split between Homes, SMBs, Large Enterprises+Govt
      Internet: 60 million (growing 15+ million/year)
      8 million broadband (256 Kbps) connections
      50% access from cybercafes
      Ads: Rs 700 cr (3% of media spend)
      Transactions: Tickets, Trades, Matrimony
      Mobile Numbers
      Red Market
      100 million users (+10 mn/year)
      ARPU of $10
      Non-Voice ARPU of $1.50
      Mix of Enterprise and Youth
      Blue Market
      300 million users (+75 mn/year)
      ARPU of $2
      Non-Voice ARPU of $0.05
      Mix of Urban and Rural
      SMS Use: 50-60% of base (200+ million)
      WAP Use: 4-5% of base (15-20 million)
    • The Internet-Mobile combo can open up big new Opportunities in Emerging Markets
      Online Education
      Mirror World
      Solve Monetisation Problem for Internet Portals
      Digital Services Operator
      Mobile Social Networking
      Mobile-PC Continuum
    • 1. Education: Rs 100 per month, One Hour daily, Learn-to-Learn
      How can we do it?
    • 2. Mirror World: A Virtual Replica of the Real World along Multiple Dimensions
      Start with maps
      Add a layer of establishments (buildings, schools, retail outlets, roads, etc.)
      Overlay this with the voter databases with names of people, their addresses, gender and age
      Add actual voting numbers
      Integrate socio-demographic and development data that is available from census, various government sites (and collated by independent companies)
      Buy contacts lists of people with information of their digital identity (email IDs, mobile numbers)
      Continuously update database based on user interactions, thus enhancing people profiles
    • 3. Interacting with our Real Social Networks
      (1) PUBLISH (to Web)
      (2) SUBSCRIBE
      Globally unique digital identity
      (3) VIEW and DISCOVERY
    • 4. Solve the Monetisation Problem for Internet Portals
      The Internet Portals business is about three things:
      Reach: the raw numbers for a basic free service (on desktop and mobile web)
      Ads: how to monetise the free services attention via ads
      More: how the free user can be multi-monetised either through premium products (subscriptions) or via transactions (commerce)
      Internet Portals have mostly focused only on 1 and 2
      Web Ad Revenue is not good enough to cover the costs or to scale operations
      This limits the portals capability to scale
      The challenge is to also think about how to build 3
    • 5. Digital Services Operators to create Telco-independent ecosystem
      Diverse Services to generate Rs 50+ ARPU
    • 6. A Mobile-PC Continuum with Connected Devices and Services
      • Network-dependent Device-Service Combo
      • End-to-End Solution
      • Analogous to Amazon Kindle and iPhone-iTunes-AppStore
      • Become a Data MVNO
      • Target top-of-pyramid consumers
      • Generate higher ARPU
      • Enriched Experienced across different Verticals
      • Computing, Reading, Education, Entertainment, Gaming
      • A Mobile-PC Continuum
      • Wireless-enabled Network Computers
      • eReaders
      • Books
      • Education
      • News
      • Tablets
      • Browsing
      • LBS Devices
      • Tracking: People, Asset, Vehicle
      • Traffic Alerts
      • Connected Gaming Consoles
    • Learnings of an Entrepreneur:I Wish I Knew Then
      Watching the Cashflow
      Keep a watch out for collections
      Monitor aging reports of debtors
      Thinking Multi-Monetisation
      Try out multiple different options
      Get quick learnings as to what works (and doesn’t)
      Numbers Discipline (for revenues and costs)
      Quarterly Reviews
      Ideally, with external Board Advisors
    • 5 Questions for Entrepreneurs
      Is the Market that we are in Large enough to ensure our growth?
      Can we ensure that the Base business continues to grow?
      What are the Boosters that we can add through new ideas / initiatives / recruitments to incrementally grow the current business?
      Are there Adjacent Markets that we can tap into?
      What are the Breakthroughs / disruptive innovations that we can do that can create or amplify future growth opportunities - either in the current market or adjacent markets?
      Think of these as 3B (Base, Boosters, Breakthroughs) +
      2M (Market large, adjacent Markets)