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Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
Rajesh's Web 2.0 Summit Presentation
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Rajesh's Web 2.0 Summit Presentation

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Emergic: Made in India, Made for the World

Emergic: Made in India, Made for the World

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  • 1. Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http://emergic.org
  • 2. An Entrepreneur and Investor in India’s Internet and Mobile space • 1994-2000: IndiaWorld – India’s first Internet portal; Self-funded – Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals • 1998-now: Netcore Solutions – Managed Mail & Security Services for Enterprises – Mobile Data Services for Consumers & Enterprises • 2005-now: Emergic Venture Capital – Investments in creating India’s Digital Infrastructure 2
  • 3. Novatium’s Goal: Bring Computing and Internet Home for Middle India • 50 million Middle Income Homes • 8 million Home PCs • 5 million Broadband Connections • 30 million Cybercafe Visitors Reduce Cost and Complexity Simultaneously for Mass-Market 3
  • 4. Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and $100 one-time for Computer Linux Apps $10 per month for Service 4
  • 5. Novatium focus is now on Mass Reach and Multi-Monetisation Indian Homes Computing VAS • Telcos • Mass Ads • Local Providers • Targeted Ads • Retail • Subscriptions Beyond – Content • SMEs – Applications • Education • Commerce • Rural • Additional Access 5
  • 6. NetCore used SMS Subscriptions to build Audience and Monetisation 575758 MyToday MyToday START NEWS MUMBAI Welcome to NEWS, an ad- NEWS: *ASSAM BLAST-B’desh-trained supported service. Get FREE ULFA suspected Breaking News & updates *Book Raj under NSA-Cabinet around the world. To stop, AD: sms STOP NEWS to 575758. Book a STANDARD CHARTERED Visit www.mytoday.com FD for 401 days at 10.5% T&C*. sms TD<CITY> to 575758 Text Search : Internet :: SMS Subscriptions : Mobile 6
  • 7. Media on Mobile Multi-Monetisation • 3.8 million subscribers • Ads and Leads • 11 million subscriptions • Paid Channels • 13 million SMS daily • Email2SMS • 150+ advrtsrs; 250+ cmpgns • Invertising 3 Subscribers in Millions 2 1 0 1 3 5 7 9 11 13 15 17 Time in Months 7
  • 8. NetCore is building a Mobile VAS Operator Direct-to-Consumer Reach and Right-of-Way Multi-Monetisation Model and Cash Balance Owned SMS Infrastructure at Operators Data MVNO with Airtime Monetisation 8
  • 9. The Guiding Philosophy of Emergic Innovations Bold and Focus on Local Ambitious Non- Goals Consumers Limited Simpler and Legacy helps Cheaper Leapfrog Made in India, Made for the World http://emergic.org 9

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