Emergic
Emerging Enterprises,
Technologies and Markets
Made in India, Made for the World
Rajesh Jain
http://emergic.org

An Entrepreneur and Investor in
India’s Internet and Mobile space
• 1994-2000: IndiaWorld
– India’s first Internet portal; Self-funded
– Acquired by Sify in Nov 1999 for $115 million in one
of Asia’s largest Internet deals
• 1998-now: Netcore Solutions
– Managed Mail & Security Services for Enterprises
– Mobile Data Services for Consumers & Enterprises
• 2005-now: Emergic Venture Capital
– Investments in creating India’s Digital Infrastructure 2

Novatium’s Goal: Bring Computing and
Internet Home for Middle India
• 50 million Middle Income Homes
• 8 million Home PCs
• 5 million Broadband Connections
• 30 million Cybercafe Visitors
Reduce Cost and Complexity
Simultaneously for Mass-Market
3

Novatium used ‘Thin’ Computing
to achieve Simplicity and Affordability
Zero-maintenance
Low-Power
Local Printer
USB Devices
Webcam
Multimedia
TV Output
Server Sync
Windows and
$100 one-time for Computer Linux Apps
$10 per month for Service 4

Novatium focus is now on
Mass Reach and Multi-Monetisation
Indian Homes Computing VAS
• Telcos • Mass Ads
• Local Providers • Targeted Ads
• Retail • Subscriptions
Beyond – Content
• SMEs – Applications
• Education • Commerce
• Rural • Additional Access
5

NetCore used SMS Subscriptions to
build Audience and Monetisation
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SMS Subscriptions : Mobile 6

Media on Mobile Multi-Monetisation
• 3.8 million subscribers • Ads and Leads
• 11 million subscriptions • Paid Channels
• 13 million SMS daily • Email2SMS
• 150+ advrtsrs; 250+ cmpgns • Invertising
3
Subscribers in Millions
2
1
0
1 3 5 7 9 11 13 15 17
Time in Months
7

NetCore is building a
Mobile VAS Operator
Direct-to-Consumer Reach and Right-of-Way
Multi-Monetisation Model and Cash Balance
Owned SMS Infrastructure at Operators
Data MVNO with Airtime Monetisation
8

The Guiding Philosophy
of Emergic Innovations
Bold and Focus on Local
Ambitious Non-
Goals Consumers
Limited
Simpler and
Legacy helps
Cheaper
Leapfrog
Made in India, Made for the World
http://emergic.org 9