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Rajesh's Web 2.0 Summit Presentation

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Emergic: Made in India, Made for the World

Emergic: Made in India, Made for the World

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  • 1. Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http://emergic.org
  • 2. An Entrepreneur and Investor in India’s Internet and Mobile space • 1994-2000: IndiaWorld – India’s first Internet portal; Self-funded – Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals • 1998-now: Netcore Solutions – Managed Mail & Security Services for Enterprises – Mobile Data Services for Consumers & Enterprises • 2005-now: Emergic Venture Capital – Investments in creating India’s Digital Infrastructure 2
  • 3. Novatium’s Goal: Bring Computing and Internet Home for Middle India • 50 million Middle Income Homes • 8 million Home PCs • 5 million Broadband Connections • 30 million Cybercafe Visitors Reduce Cost and Complexity Simultaneously for Mass-Market 3
  • 4. Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and $100 one-time for Computer Linux Apps $10 per month for Service 4
  • 5. Novatium focus is now on Mass Reach and Multi-Monetisation Indian Homes Computing VAS • Telcos • Mass Ads • Local Providers • Targeted Ads • Retail • Subscriptions Beyond – Content • SMEs – Applications • Education • Commerce • Rural • Additional Access 5
  • 6. NetCore used SMS Subscriptions to build Audience and Monetisation 575758 MyToday MyToday START NEWS MUMBAI Welcome to NEWS, an ad- NEWS: *ASSAM BLAST-B’desh-trained supported service. Get FREE ULFA suspected Breaking News & updates *Book Raj under NSA-Cabinet around the world. To stop, AD: sms STOP NEWS to 575758. Book a STANDARD CHARTERED Visit www.mytoday.com FD for 401 days at 10.5% T&C*. sms TD<CITY> to 575758 Text Search : Internet :: SMS Subscriptions : Mobile 6
  • 7. Media on Mobile Multi-Monetisation • 3.8 million subscribers • Ads and Leads • 11 million subscriptions • Paid Channels • 13 million SMS daily • Email2SMS • 150+ advrtsrs; 250+ cmpgns • Invertising 3 Subscribers in Millions 2 1 0 1 3 5 7 9 11 13 15 17 Time in Months 7
  • 8. NetCore is building a Mobile VAS Operator Direct-to-Consumer Reach and Right-of-Way Multi-Monetisation Model and Cash Balance Owned SMS Infrastructure at Operators Data MVNO with Airtime Monetisation 8
  • 9. The Guiding Philosophy of Emergic Innovations Bold and Focus on Local Ambitious Non- Goals Consumers Limited Simpler and Legacy helps Cheaper Leapfrog Made in India, Made for the World http://emergic.org 9