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India Digital Media

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    India Digital Media India Digital Media Presentation Transcript

    • INDIA DIGITAL MEDIA Rajesh Jain, netCORE Solutions Pvt Ltd. [email_address]
    • Indian Media 2009 Numbers
      • Newspapers: Rs 10,000 cr
      • TV: Rs 9,000 cr
      • Outdoor: Rs 1,500 cr
      • Radio: Rs 1,000 cr
      • Magazines: Rs 800 cr
      • Digital: Rs 700 cr
      • Others: Rs 500 cr
      • Total: Rs 23,500 cr
    • Digital Media
      • Internet (50 million reach in India)
        • Search (Performance – CPC)
        • Display (Brand – CPM)
      • Mobile
        • SMS (200 million)
          • Permission
          • Non-Permission (Database Marketing)
        • WAP / Mobile Internet (10 million)
      • Targeting, Pay-for-Performance, Quick rollout
    • Digital Media Companies in India
      • Google: Rs 350 cr
      • Yahoo: Rs 125 cr
      • Rediff: Rs 50 cr
      • Web18: Rs 50 cr
      • Microsoft: Rs 50 cr
      • Others: Rs 75 cr
      • Total: Rs 700 cr
      • Google: 30 mn
      • Yahoo: 30 mn
      • Microsoft: 25 mn
      • Rediff: 13 mn
      • IndiaTimes: 5 mn
      • Web18: 5 mn
      • Total: 50 mn
      • Revenue
      • Reach
    • Indian Digital Media Opportunities
      • Three Years from now
        • Reach: Internet 100 million, Mobile 700 million
          • MOBILE: SMS 500 million, Mobile Internet 100 million
        • Revenues: Rs 2,000 cr (CAGR of 40%)
      • Create India’s First (homegrown) Media Co. with
        • 100 million reach
        • Rs 250 cr in revenue
      • Two Tenets
        • Multi-modal (Mobile + Net)
        • Multi-Monetisation (ABC Pays)
          • ABC: Advertisers, Businesses and Consumers Pay