India Digital Media

INDIA DIGITAL MEDIA Rajesh Jain, netCORE Solutions Pvt Ltd. [email_address]

Indian Media 2009 Numbers
Newspapers: Rs 10,000 cr
TV: Rs 9,000 cr
Outdoor: Rs 1,500 cr
Radio: Rs 1,000 cr
Magazines: Rs 800 cr
Digital: Rs 700 cr
Others: Rs 500 cr
Total: Rs 23,500 cr

Digital Media
Internet (50 million reach in India)
Search (Performance – CPC)
Display (Brand – CPM)
Mobile
SMS (200 million)
Permission
Non-Permission (Database Marketing)
WAP / Mobile Internet (10 million)
Targeting, Pay-for-Performance, Quick rollout

Digital Media Companies in India
Google: Rs 350 cr
Yahoo: Rs 125 cr
Rediff: Rs 50 cr
Web18: Rs 50 cr
Microsoft: Rs 50 cr
Others: Rs 75 cr
Total: Rs 700 cr
Google: 30 mn
Yahoo: 30 mn
Microsoft: 25 mn
Rediff: 13 mn
IndiaTimes: 5 mn
Web18: 5 mn
Total: 50 mn
Revenue
Reach

Indian Digital Media Opportunities
Three Years from now
Reach: Internet 100 million, Mobile 700 million
MOBILE: SMS 500 million, Mobile Internet 100 million
Revenues: Rs 2,000 cr (CAGR of 40%)
Create India’s First (homegrown) Media Co. with
100 million reach
Rs 250 cr in revenue
Two Tenets
Multi-modal (Mobile + Net)
Multi-Monetisation (ABC Pays)
ABC: Advertisers, Businesses and Consumers Pay

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India Digital Media

by rajeshjain on Jul 27, 2009

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India Digital Media — Presentation Transcript