Your SlideShare is downloading. ×
0
India Digital Media
India Digital Media
India Digital Media
India Digital Media
India Digital Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

India Digital Media

3,656

Published on

Published in: Business, Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,656
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
168
Comments
0
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. INDIA DIGITAL MEDIA Rajesh Jain, netCORE Solutions Pvt Ltd. [email_address]
  2. Indian Media 2009 Numbers <ul><li>Newspapers: Rs 10,000 cr </li></ul><ul><li>TV: Rs 9,000 cr </li></ul><ul><li>Outdoor: Rs 1,500 cr </li></ul><ul><li>Radio: Rs 1,000 cr </li></ul><ul><li>Magazines: Rs 800 cr </li></ul><ul><li>Digital: Rs 700 cr </li></ul><ul><li>Others: Rs 500 cr </li></ul><ul><li>Total: Rs 23,500 cr </li></ul>
  3. Digital Media <ul><li>Internet (50 million reach in India) </li></ul><ul><ul><li>Search (Performance – CPC) </li></ul></ul><ul><ul><li>Display (Brand – CPM) </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>SMS (200 million) </li></ul></ul><ul><ul><ul><li>Permission </li></ul></ul></ul><ul><ul><ul><li>Non-Permission (Database Marketing) </li></ul></ul></ul><ul><ul><li>WAP / Mobile Internet (10 million) </li></ul></ul><ul><li>Targeting, Pay-for-Performance, Quick rollout </li></ul>
  4. Digital Media Companies in India <ul><li>Google: Rs 350 cr </li></ul><ul><li>Yahoo: Rs 125 cr </li></ul><ul><li>Rediff: Rs 50 cr </li></ul><ul><li>Web18: Rs 50 cr </li></ul><ul><li>Microsoft: Rs 50 cr </li></ul><ul><li>Others: Rs 75 cr </li></ul><ul><li>Total: Rs 700 cr </li></ul><ul><li>Google: 30 mn </li></ul><ul><li>Yahoo: 30 mn </li></ul><ul><li>Microsoft: 25 mn </li></ul><ul><li>Rediff: 13 mn </li></ul><ul><li>IndiaTimes: 5 mn </li></ul><ul><li>Web18: 5 mn </li></ul><ul><li>Total: 50 mn </li></ul><ul><li>Revenue </li></ul><ul><li>Reach </li></ul>
  5. Indian Digital Media Opportunities <ul><li>Three Years from now </li></ul><ul><ul><li>Reach: Internet 100 million, Mobile 700 million </li></ul></ul><ul><ul><ul><li>MOBILE: SMS 500 million, Mobile Internet 100 million </li></ul></ul></ul><ul><ul><li>Revenues: Rs 2,000 cr (CAGR of 40%) </li></ul></ul><ul><li>Create India’s First (homegrown) Media Co. with </li></ul><ul><ul><li>100 million reach </li></ul></ul><ul><ul><li>Rs 250 cr in revenue </li></ul></ul><ul><li>Two Tenets </li></ul><ul><ul><li>Multi-modal (Mobile + Net) </li></ul></ul><ul><ul><li>Multi-Monetisation (ABC Pays) </li></ul></ul><ul><ul><ul><li>ABC: Advertisers, Businesses and Consumers Pay </li></ul></ul></ul>

×