India Digital Media

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  • 1. INDIA DIGITAL MEDIA Rajesh Jain, netCORE Solutions Pvt Ltd. [email_address]
  • 2. Indian Media 2009 Numbers
    • Newspapers: Rs 10,000 cr
    • TV: Rs 9,000 cr
    • Outdoor: Rs 1,500 cr
    • Radio: Rs 1,000 cr
    • Magazines: Rs 800 cr
    • Digital: Rs 700 cr
    • Others: Rs 500 cr
    • Total: Rs 23,500 cr
  • 3. Digital Media
    • Internet (50 million reach in India)
      • Search (Performance – CPC)
      • Display (Brand – CPM)
    • Mobile
      • SMS (200 million)
        • Permission
        • Non-Permission (Database Marketing)
      • WAP / Mobile Internet (10 million)
    • Targeting, Pay-for-Performance, Quick rollout
  • 4. Digital Media Companies in India
    • Google: Rs 350 cr
    • Yahoo: Rs 125 cr
    • Rediff: Rs 50 cr
    • Web18: Rs 50 cr
    • Microsoft: Rs 50 cr
    • Others: Rs 75 cr
    • Total: Rs 700 cr
    • Google: 30 mn
    • Yahoo: 30 mn
    • Microsoft: 25 mn
    • Rediff: 13 mn
    • IndiaTimes: 5 mn
    • Web18: 5 mn
    • Total: 50 mn
    • Revenue
    • Reach
  • 5. Indian Digital Media Opportunities
    • Three Years from now
      • Reach: Internet 100 million, Mobile 700 million
        • MOBILE: SMS 500 million, Mobile Internet 100 million
      • Revenues: Rs 2,000 cr (CAGR of 40%)
    • Create India’s First (homegrown) Media Co. with
      • 100 million reach
      • Rs 250 cr in revenue
    • Two Tenets
      • Multi-modal (Mobile + Net)
      • Multi-Monetisation (ABC Pays)
        • ABC: Advertisers, Businesses and Consumers Pay