DISRUPTING CLASS: BLUE OCEAN THINKING IN EDUCATION Rajesh Jain, netCORE Solutions Pvt Ltd. [email_address]
Think Blue Ocean Strategy
Reconstruct Market Boundaries
Uncontested Market Spaces
Make the Competition Irrelevant
Create and Capture New Demand
Pursue Differentiation and Low-cost
Think Disruptive Innovations
Disruptions create Opportunities
Mobile (as Magic Lamp): 3G
Education: a National Priority
Government Involvement and Investment
Use of Mobile and Net
New Customer Acquisition
Existing Customer Relationships
New Needs for Same Audience
Incremental: Improve What Works
Blue Ocean: Rethink the Market
Improving What is Working: Processes and Products
Make mobile an integral part of all processes
Complement in-class delivery with Video
Bring in social connections among students
Widen base of offerings to 17-21 year-olds via a 3D Learning system
Newer ways of teaching and learning
Digital Communication Strategy at All Stages of Customer Lifecycle Advocate Loyal Customer Customer Non-Customer
3D Learning System: Wider, Deeper, Longer
Growing offerings along all three dimensions
A wider choice means that the set of disciplines and subjects is higher. Compared to the past, the set of careers and jobs have increased. Education has to reflect this change and prepare the students appropriately.
Choice along the depth dimension means that one can choose to learn a subject as deeply as desired.
Choice along the length dimension means that one can choose how when and for how long to learn -- including life-long learning.
The 3D expansion of choice is enabled by two things
advancements in information technology (hardware and software)
the accumulation of multimedia content
Thus the supply side of the 3D expansion is available. The demand side is latent and has to be stimulated. In a way, people have to be made aware of the expansion of choice along 3D. That requires some degree of marketing, advertising and selling to the public.
Newer Ways of Teaching and Learning
Move from the Formal to the Informal Sector for Education
Think of Education as a service that people buy not just from traditional schools and colleges but from out there in the cloud. This is the informal sector but it can also be called the "modern" as opposed to the "traditional" sector.
The problems one has to solve are often novel to oneself and require learning new things. 3D learning systems make just in time learning practical and effective.
Learning from the crowd
There are hundreds of millions of people who keep solving problems and the set of solutions increases with time. This stock of solutions is potentially accessible and easily searched. One does not have to reinvent these solutions.
Rethinking Schooling at a Massive Scale in India
New Ideas for School Education
Rethink Teaching in the Google Era
“ Learn to Learn”
New Education System
Rethinking University Education for Growing Numbers End the University as We Know It - New York Times op-ed (Mark Taylor, April 26, 2009)
New Ideas for University Education
Focus on Employability
Concept of "Finishing Schools" to be included as part of formal education format.
Get Vocational Education to be granted mainstream status to ensure the above
Focus on research and innovation in order to create large-scale manufacturing opportunities to engage vast semi-skilled labour force
Continued Learning via Online Universities
Curriculum structured like a web or complex adaptive network with multi-disciplinary linkages
Summary: Project GO (Global+Online)
Think of New Market Creation Opportunities
Current Business Lines: Use Digital, 3D, New Ideas to Improve
School Education: Online + Franchisees (first complement the classroom, and then replace it)
University Education: Online + Focus Changes (Employability, R&D)