Blogging 101 (Basics)

Rajesh Kumar www.yaxislive.com http://www.twitter.com/rajeshblue

Product
A Blog is an easy to publish and easy to track web medium.
It is as easy as writing a mail or sending an SMS
The service provides for formatting and look and feel.
Many free blogging services, including Google Blosgpot and MSN Spaces
Can be tracked even without a browser
Can be published, even without a PC

Proliferation
Arising out of the emotional need to share
Arising out of need and ease of collaboration
Arising out of Business Possibilities
Arising out of the availability of easy to use and free to download tools
Syndication and subscription facility
Most existing forms of sharing on the web like a website are perceived as messy and highly formal. Blogs are also perceived as flexible.

Flexible
Can be published using a browser, email or Cellphone
Can be accessed by browser, web aggregator and desktop aggregators

POST HOST ACCESS

Lets create one

Signup…

XML Based Syndication Capabilities Exploiting XML capabilities to share

User created secret id to publish….

Just a mail to the secret id would do the post…..

A minute later…

Collaborate

Syndication & Subscription
Allows for XML based syndication for others to subscribe (RSS or Really Simple Syndication )
Subscription can be done using ‘aggregators’. They are your one stop shop to read all you want to read.
‘ Aggregators’ can be web based on small client installation on your desktop which track your subscriptions.(RSS Reader or Blogslines)

Using a Web based aggregator to access

Blogs make a difference
US Elections of 2004
Katrina aftermath
Dec 26, 2004 TSUNAMI in India

Corporate blogging
Many companies encourage blogging to encourage knowledge sharing. E.g; http://blogs.sun.com
Ethical, confidentiality & IP Issues involved.
Used as soft marketing tool, Shai Agassi is a blogger
“ Character blogging” – used in consumer goods markets – Example Annie’s Homegrown

Corporate Blogging
Companies typically take upto eight weeks to get their blog up
Controlled Blogging – Macromedia
Represents openness of culture
Corporates had mixed results so far
Internal and External Blogging
Ready to use packages such as Wordpress / Typepad

“ Chennai ” is dynamic

Traffic Reporting

Google pays you for these ads on click basis!

Blog me at http://www.yaxislive.com These slides were put together in 2005 All Trademarks belong to their respective owners

Blogging 101 (Basics)

by rajeshblue on Sep 26, 2008

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 8

Statistics

Blogging 101 (Basics) — Presentation Transcript

http://www.yaxislive.com	6
http://www.lmodules.com	1
http://www.slideshare.net	1