Rajesh Kumar www.yaxislive.com http://www.twitter.com/rajeshblue

Product A Blog is an easy to publish and easy to track web medium. It is as easy as writing a mail or sending an SMS The service provides for formatting and look and feel. Many free blogging services, including Google Blosgpot and MSN Spaces Can be tracked even without a browser Can be published, even without a PC

A Blog is an easy to publish and easy to track web medium.

It is as easy as writing a mail or sending an SMS

The service provides for formatting and look and feel.

Many free blogging services, including Google Blosgpot and MSN Spaces

Can be tracked even without a browser

Can be published, even without a PC

Proliferation Arising out of the emotional need to share Arising out of need and ease of collaboration Arising out of Business Possibilities Arising out of the availability of easy to use and free to download tools Syndication and subscription facility Most existing forms of sharing on the web like a website are perceived as messy and highly formal. Blogs are also perceived as flexible.

Arising out of the emotional need to share

Arising out of need and ease of collaboration

Arising out of Business Possibilities

Arising out of the availability of easy to use and free to download tools

Syndication and subscription facility

Flexible Can be published using a browser, email or Cellphone Can be accessed by browser, web aggregator and desktop aggregators

Can be published using a browser, email or Cellphone

Can be accessed by browser, web aggregator and desktop aggregators

POST HOST ACCESS

Lets create one

Signup…

XML Based Syndication Capabilities Exploiting XML capabilities to share

User created secret id to publish….

Just a mail to the secret id would do the post…..

A minute later…

Collaborate

Syndication & Subscription Allows for XML based syndication for others to subscribe (RSS or Really Simple Syndication ) Subscription can be done using ‘aggregators’. They are your one stop shop to read all you want to read. ‘ Aggregators’ can be web based on small client installation on your desktop which track your subscriptions.(RSS Reader or Blogslines)

Allows for XML based syndication for others to subscribe (RSS or Really Simple Syndication )

Subscription can be done using ‘aggregators’. They are your one stop shop to read all you want to read.

‘ Aggregators’ can be web based on small client installation on your desktop which track your subscriptions.(RSS Reader or Blogslines)

Using a Web based aggregator to access

Blogs make a difference US Elections of 2004 Katrina aftermath Dec 26, 2004 TSUNAMI in India

US Elections of 2004

Katrina aftermath

Dec 26, 2004 TSUNAMI in India

Corporate blogging Many companies encourage blogging to encourage knowledge sharing. E.g; http://blogs.sun.com Ethical, confidentiality & IP Issues involved. Used as soft marketing tool, Shai Agassi is a blogger “ Character blogging” – used in consumer goods markets – Example Annie’s Homegrown

Many companies encourage blogging to encourage knowledge sharing. E.g; http://blogs.sun.com

Ethical, confidentiality & IP Issues involved.

Used as soft marketing tool, Shai Agassi is a blogger

“ Character blogging” – used in consumer goods markets – Example Annie’s Homegrown

Corporate Blogging Companies typically take upto eight weeks to get their blog up Controlled Blogging – Macromedia Represents openness of culture Corporates had mixed results so far Internal and External Blogging Ready to use packages such as Wordpress / Typepad

Companies typically take upto eight weeks to get their blog up

Controlled Blogging – Macromedia

Represents openness of culture

Corporates had mixed results so far

Internal and External Blogging

Ready to use packages such as Wordpress / Typepad

“ Chennai ” is dynamic

Traffic Reporting

Google pays you for these ads on click basis!

Blog me at http://www.yaxislive.com These slides were put together in 2005 All Trademarks belong to their respective owners