Rajesh Aithal IIM Lucknow Marketing in India- ‘Nature of Indian Markets’ rajeshaithal.blogspot.com

Importance of “context" in marketing Need to develop insights relevant to Indian market Consolidate thoughts on the my blog on Marketing in India rajeshaithal.blogspot.com

Importance of “context" in marketing

Need to develop insights relevant to Indian market

Consolidate thoughts on the my blog on Marketing in India

Marketing is still young in India Birth after only Post-Lib Finding its feet Advantage is it can learn from the experience of other countries rajeshaithal.blogspot.com

Marketing is still young in India

Birth after only Post-Lib

Finding its feet

Advantage is it can learn from the experience of other countries

Sheer size of the market - Both population as well as Geography rajeshaithal.blogspot.com

Sheer size of the market -

Both population

as well as Geography

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rajeshaithal.blogspot.com Population - 1.147 Billion Land Area – 3.29 million sq kilometer

rajeshaithal.blogspot.com Heterogeneity

Regional , Religion, Languages….. Climate Land of Festivals Strong Cultural moorings, Consumer decision making is not totally individual rajeshaithal.blogspot.com

Regional , Religion, Languages…..

Climate

Land of Festivals

Strong Cultural moorings,

Consumer decision making is not totally individual

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Hindi is the official language The Constitution of India has recognized 22 different languages that are prevalent in the country There are 844 dialects that add to the multilingual nature of the country rajeshaithal.blogspot.com

Hindi is the official language

The Constitution of India has recognized 22 different languages that are prevalent in the country

There are 844 dialects that add to the multilingual nature of the country

rajeshaithal.blogspot.com

Change rajeshaithal.blogspot.com

rajeshaithal.blogspot.com Young Population

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Choice rajeshaithal.blogspot.com

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rajeshaithal.blogspot.com Has become a significant market

rajeshaithal.blogspot.com India is the second largest market

rajeshaithal.blogspot.com Sells more car in India than in Japan

rajeshaithal.blogspot.com 15.4 Million Subscribers added in January 2009, versus 10.81 million in Dec

More in the Series Indian Consumer & Buying Habits Retail & Distribution Realties Indian brands Product Realties in Indian Markets Marketing Communications in India Indian Rural Markets Localization By MNCs in India …………………………… rajeshaithal.blogspot.com

Indian Consumer & Buying Habits

Retail & Distribution Realties

Indian brands

Product Realties in Indian Markets

Marketing Communications in India

Indian Rural Markets

Localization By MNCs in India

……………………………

For more visit rajeshaithal.blogspot.com rajeshaithal.blogspot.com