Marketing in India Series - Nature of Indian Market

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    Marketing in India Series - Nature of Indian Market - Presentation Transcript

    1. Rajesh Aithal IIM Lucknow Marketing in India- ‘Nature of Indian Markets’ rajeshaithal.blogspot.com
      • Importance of “context" in marketing
      • Need to develop insights relevant to Indian market
      • Consolidate thoughts on the my blog on Marketing in India
      rajeshaithal.blogspot.com
      • Marketing is still young in India
      • Birth after only Post-Lib
      • Finding its feet
      • Advantage is it can learn from the experience of other countries
      rajeshaithal.blogspot.com
      • Sheer size of the market -
      • Both population
      • as well as Geography
      rajeshaithal.blogspot.com
    2. rajeshaithal.blogspot.com
    3. rajeshaithal.blogspot.com Population - 1.147 Billion Land Area – 3.29 million sq kilometer
    4. rajeshaithal.blogspot.com Heterogeneity
      • Regional , Religion, Languages…..
      • Climate
      • Land of Festivals
      • Strong Cultural moorings,
      • Consumer decision making is not totally individual
      rajeshaithal.blogspot.com
    5. rajeshaithal.blogspot.com
      • Hindi is the official language
      • The Constitution of India has recognized 22 different languages that are prevalent in the country
      • There are 844 dialects that add to the multilingual nature of the country
      rajeshaithal.blogspot.com
    6. rajeshaithal.blogspot.com
    7. Change rajeshaithal.blogspot.com
    8. rajeshaithal.blogspot.com Young Population
    9. rajeshaithal.blogspot.com
    10. rajeshaithal.blogspot.com
    11. Choice rajeshaithal.blogspot.com
    12. rajeshaithal.blogspot.com
    13. rajeshaithal.blogspot.com
    14. rajeshaithal.blogspot.com
    15. rajeshaithal.blogspot.com 99
    16. rajeshaithal.blogspot.com Has become a significant market
    17. rajeshaithal.blogspot.com India is the second largest market
    18. rajeshaithal.blogspot.com Sells more car in India than in Japan
    19. rajeshaithal.blogspot.com 15.4 Million Subscribers added in January 2009, versus 10.81 million in Dec
    20. More in the Series
      • Indian Consumer & Buying Habits
      • Retail & Distribution Realties
      • Indian brands
      • Product Realties in Indian Markets
      • Marketing Communications in India
      • Indian Rural Markets
      • Localization By MNCs in India
      • ……………………………
      rajeshaithal.blogspot.com
    21. For more visit rajeshaithal.blogspot.com rajeshaithal.blogspot.com

    + Rajesh AithalRajesh Aithal, 9 months ago

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