Marketing in India Series - Nature of Indian Market

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First in a series of presentations which emphasise the importance of the unique context of Indian markets. This presentation is about the basic characteritiscs of Indian markets in terms of diveristy, size and potential.

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Marketing in India Series - Nature of Indian Market

  1. 1. Rajesh Aithal IIM Lucknow Marketing in India- ‘Nature of Indian Markets’ rajeshaithal.blogspot.com
  2. 2. <ul><li>Importance of “context&quot; in marketing </li></ul><ul><li>Need to develop insights relevant to Indian market </li></ul><ul><li>Consolidate thoughts on the my blog on Marketing in India </li></ul>rajeshaithal.blogspot.com
  3. 3. <ul><li>Marketing is still young in India </li></ul><ul><li>Birth after only Post-Lib </li></ul><ul><li>Finding its feet </li></ul><ul><li>Advantage is it can learn from the experience of other countries </li></ul>rajeshaithal.blogspot.com
  4. 4. <ul><li>Sheer size of the market - </li></ul><ul><li>Both population </li></ul><ul><li>as well as Geography </li></ul>rajeshaithal.blogspot.com
  5. 5. rajeshaithal.blogspot.com
  6. 6. rajeshaithal.blogspot.com Population - 1.147 Billion Land Area – 3.29 million sq kilometer
  7. 7. rajeshaithal.blogspot.com Heterogeneity
  8. 8. <ul><li>Regional , Religion, Languages….. </li></ul><ul><li>Climate </li></ul><ul><li>Land of Festivals </li></ul><ul><li>Strong Cultural moorings, </li></ul><ul><li>Consumer decision making is not totally individual </li></ul>rajeshaithal.blogspot.com
  9. 9. rajeshaithal.blogspot.com
  10. 10. <ul><li>Hindi is the official language </li></ul><ul><li>The Constitution of India has recognized 22 different languages that are prevalent in the country </li></ul><ul><li>There are 844 dialects that add to the multilingual nature of the country </li></ul>rajeshaithal.blogspot.com
  11. 11. rajeshaithal.blogspot.com
  12. 12. Change rajeshaithal.blogspot.com
  13. 13. rajeshaithal.blogspot.com Young Population
  14. 14. rajeshaithal.blogspot.com
  15. 15. rajeshaithal.blogspot.com
  16. 16. Choice rajeshaithal.blogspot.com
  17. 17. rajeshaithal.blogspot.com
  18. 18. rajeshaithal.blogspot.com
  19. 19. rajeshaithal.blogspot.com
  20. 20. rajeshaithal.blogspot.com 99
  21. 21. rajeshaithal.blogspot.com Has become a significant market
  22. 22. rajeshaithal.blogspot.com India is the second largest market
  23. 23. rajeshaithal.blogspot.com Sells more car in India than in Japan
  24. 24. rajeshaithal.blogspot.com 15.4 Million Subscribers added in January 2009, versus 10.81 million in Dec
  25. 25. More in the Series <ul><li>Indian Consumer & Buying Habits </li></ul><ul><li>Retail & Distribution Realties </li></ul><ul><li>Indian brands </li></ul><ul><li>Product Realties in Indian Markets </li></ul><ul><li>Marketing Communications in India </li></ul><ul><li>Indian Rural Markets </li></ul><ul><li>Localization By MNCs in India </li></ul><ul><li>…………………………… </li></ul>rajeshaithal.blogspot.com
  26. 26. For more visit rajeshaithal.blogspot.com rajeshaithal.blogspot.com

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