Your SlideShare is downloading. ×
0
Measure and build Brand                  Value              presented by:                nidhi sekhri                    1...
CONCEPT OF BRAND  A brand will achieve greater market success when it comes to recognize and respond to one of 4 basic typ...
Measuring Brand Value• Brand Awareness• Purchase Consideration• Purchase intent Some other Things: • The product developme...
Measuring Brand Value• Ability to command a price premium and  maximize the no. of units that can be sold at  that premium...
ADVANTAGES FOR AUTOMOTIVE         COMPANIES• It captures the entire value of each competitor ’s  brand in one measure• It ...
drivers of the Brand Value• The various elements of the entire purchasing  and ownership experience affect the value of it...
drivers of the Brand Value• The approach enables a company to  continuously improve its understanding of the  factors that...
HOW TO IMPROVE BRAND VALUE:• Senior managers can use segment success  maps to interpret and predict competitive  actions &...
THANK        YOU
Measure and build brand value
Upcoming SlideShare
Loading in...5
×

Measure and build brand value

168

Published on

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
168
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Measure and build brand value"

  1. 1. Measure and build Brand Value presented by: nidhi sekhri 1210738
  2. 2. CONCEPT OF BRAND A brand will achieve greater market success when it comes to recognize and respond to one of 4 basic types of :EconomicRationalEmotionalCommitted
  3. 3. Measuring Brand Value• Brand Awareness• Purchase Consideration• Purchase intent Some other Things: • The product development department. • The quantitative oriented finance house.
  4. 4. Measuring Brand Value• Ability to command a price premium and maximize the no. of units that can be sold at that premium.• The measure of Brand value incorporates the price premium & the unit volume of the brands. Eg:-vehicle segment.• The actual transaction prices- the price consumers have really paid for that product
  5. 5. ADVANTAGES FOR AUTOMOTIVE COMPANIES• It captures the entire value of each competitor ’s brand in one measure• It is based on the actual purchasing behaviour of consumers.• It correlates strongly with a brand’s profitability.• It can be tracked over time and used through out the company for target setting & performance evaluation.
  6. 6. drivers of the Brand Value• The various elements of the entire purchasing and ownership experience affect the value of its brands and where to invest to strengthen them.• All companies are constantly striving to find the sweet spot: the price and the volume levels that will maximize profits.• Individual variable includes performance measures such as accelerations, handling, breaking, measures of scale, service satisfaction & consumer ratings of styling & image attribute.
  7. 7. drivers of the Brand Value• The approach enables a company to continuously improve its understanding of the factors that drive brand value.• The segmentation success maps highlight that matters most of consumers & visually display how competing brands compare along those dimensions of values.
  8. 8. HOW TO IMPROVE BRAND VALUE:• Senior managers can use segment success maps to interpret and predict competitive actions & to help craft vehicle & resources allocation strategies.• Managers prefers, to make brand value one of the company’s key metrics:- on a par with profits and consumer satisfaction.
  9. 9. THANK YOU
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×