Industry slide

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Industry slide

  1. 1. Sector Level (highest level of global by general industry category)<br />Group Level (two or more basic industries grouped together)<br />Vision<br />Objectives<br />Marketing and Sales Strategy<br />Financials<br />Human Resources Strategy<br />Corporate<br />Strength<br />Weaknesses<br />Opportunities<br />Threats<br />Line-of-Business Level<br />(basic level categorisation of a type of business)<br />SWOT<br />Strategic Business Unit (relating to company)<br />Political<br />Economic<br />Social<br />Technological<br />Legal<br />Environmental<br />Industry Information<br />PESTLE<br />Industry Specific Information Uses<br />Porter’s<br />Five<br />Forces<br />Competitors<br />Potential New Competitors<br />Substitutes<br />Customers, including Channels<br />Suppliers and vendors<br />Products/services or solutions<br />Complementary products and services<br />Industry trends<br />Economic, demographic, technical trends<br />Industry uncertainties (used for scenario planning)<br />Industry success factors<br />Generic value chain activities<br />Benchmarking activities with regards to competitor’s activities<br />

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