Coca cola company details

1,142
-1

Published on

Coca cola creative advertisement, promotion , a global segmentation,company details, global organisation largest breverages softdrink coce carbohidrate water price location

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,142
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Coca cola company details

  1. 1. Company detailsManufacturer The Coca-Cola CompanyTrade secret The exact formula of Coca-Colas natural flavorings is a trade secret.Country of origin United StatesIntroduced 1886Flavor Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, ColaLemon Lime, Cola Lime, Cola Orange and Cola Raspberry.Competitors PepsiThums upParsi Cola
  2. 2. Secret of success•A global Effective organization structure•Exact formula of Coca-Colas flavourings is a secret•Revolutionary marketing programmes(Mass marketing)•Innovative advertisement (stimulates the drive urge)•Mass production•Skimming pricing strategy to capture the market•Different a local and global strategies
  3. 3. How to Production
  4. 4. A global and local strategyThe Coca-Cola Company is the worlds largest beveragecompany and is the leading producer and marketer of soft drinks.The Company markets four of the worlds top five soft drinksbrands:The success of The Coca-Cola Company revolves around five mainfactors:•A unique and recognised brand - Coca-Cola is among the mostrecognised trade marks around the globe•Quality - consistently offering consumers products of the highestquality•Marketing - delivering creative and innovative marketingprogrammes worldwide•Global availability - Coca-Cola products are bottled and distributedworldwide
  5. 5. Good to health• Calcium ,• ascorbic acid,• riboflavin, and• vitamin A.• magnesium,• carbonated water was good for the health.• Coca-Cola cured many diseases, including morphinedyspepsia, headache.
  6. 6. Creative Ads
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×