Professional practices

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Professional practices

  1. 1. Professional Practices Failure of Subhiksha
  2. 2. ObjectivesTo analyse Subhiksha as a failed venture To list down the factors that led to its failureTo give suggestions that would lead thefailed venture to a sustainable position
  3. 3. Failed Venture
  4. 4. Subhiksha : Company Profile Type • Discount department store Industry • Retail Founder • R Subramaniam (IIM Ahmedabad)Date of Commencement • March, 1997 First store • Thiruvanmiyur, Chennai, India (1997) Number of Stores • 1000 stores(defunt) Employees • 25,000(NA) Website • www.subhiksha.in(defunct) Date of Shutdown • 2007
  5. 5. Subhiksha : About the CompanySubhiksha means "One that gives all good things in Life". Chennai based supermarket and pharmacy retail chain USP: Discount Strategies Market Focus: Middle class income consumers Company Logo
  6. 6. Subhiksha : Product Portfolio Super market Fruits and Telecom Products Vegetable Pharmacy
  7. 7. Subhiksha : Growth Portfolio• Entered Indian • Opened First • 10 Stores in • 50 stores in Retail Market Store in Chennai Chennai Chennai. ICICI joins venture. March March1997 June 2000 1997 1998 • 120-130 stores • Retail Stores in • Subhiksha in Tamil Nadu Gujrat, Mobile Shops Karnataka, Delhi, Mumbai, Andhra Pradesh 2002 2004-05 2006
  8. 8. Subhiksha : Crash TimelineOctober December April 2008 April 2008 2007 2007 Plans foray Plans Private Mulls Rs Shelves the into East Wholesale 350crore IPO Plan market Marker September October JanuaryJune 2008 2009 Hints at large 2009 2009 Problems in cash Wants Funds for format consumer flow, Supplies cut Bankruptcy Filed Expansion durables and IT off, Stores go dry stores
  9. 9. Subhiksha : Failure Factors Un-mindful expansion spree IPO problem Poor inventory management Lack of Focus Vendor Management
  10. 10. Subhiksha : Failure Factors Balance Sheets: Cash Flows Quality of ground level management Discounts as USP Mastering the supply chain
  11. 11. Subhiksha : SuggestionsMeasured ExpansionEmployees ApproachPromoting EthicsIPO BenefitsAttractive Visual MerchandisingThoughtful Inventory Management
  12. 12. Subhiksha : SuggestionsReasonable Profit MarginsConsolidated Expansion of Product VarietyAudit and Survey TeamsPromotion StrategiesAbove the Line PromotionVendor Management
  13. 13. Thank You
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