INTRODUCTION TRANCE (TC) is a socially and environmentally conscious health club that is concerned not only with physical beauty but also with mental well being. Health club with environmental and social concerns that sets it apart from other clubs; all products used are plant safe and cruelty free
GOALS OF THE CLUB The goals of our company are to be profitable and build a product line through name recognition. The immediate goal is to launch an additional product line into the beauty market. The long-term goal is to go public with several health club facilities and an active product line.
KEY TO SUCCESS Create an environment for people to feel good about themselves, both physically and mentally. Provide services for those seeking natural means to strengthen and heal their bodies due to injury or illness. Provide services for the needs of women in shelters and those struggling financially. Provide special activities for various holidays.
OBJECTIVES Break even by the end of year two. Have an increase in new clients quarterly. Have the companys work in the community covered in the local media.
MISSION “To enhance the lives of men and women by providing an atmosphere that aids the body with relaxation techniques and health conscious alternatives.”
COMPANY SUMMARY HSR LAYOUT of Bangalore, Karnataka Three founders Three investors.
SERVICES Combination of salon, spa, and health club. Specialize in improving the mind, body, and soul. Each part of the club offers different services: haircuts, colour, and styling in the salon, full-body pampering in the spa, and fitness classes in the health club. Each of these services is designed to nurture ones complete self, and, in turn, improve self image.
SERVICESFuture services A product line pure and natural no animal testing, and the use of only organic ingredients. Making our kitchen available for rent by start-up restaurants hoping to introduce their food to our clientele. Ideally, TC would like to create similar clubs in other cities as well.
MARKET ANALYSIS The initial market for TC is Bangalore, Karnataka. growing population of moderate to high income professionals. one of the fastest growing areas in the country, with a continually expanding consumer base. the high level of travel to the area, especially among professionals & students, due to being well-planned layout.
MARKET ANALYSIS Aims to provide health and spa services to those seeking physical and mental well being. Women between the ages of 18 and 70 are the vast market, with an emphasis on professional women in their mid twenties through their mid fifties. Also, women battling or recovering from a serious injury or illness are another specific target market. For men, professionals concerned about their appearance are our main market. often in their late twenties through their mid forties. “Target anyone who is searching for a natural method to heal body and soul, regardless of age or income.”
POTENTIAL GROWTH IN 10CUSTOMERS YEARS YEAR 2001 YEAR 2011 AGRWomen 48.18% 27,00,000 40,00,000 4.82%Men 49.18% 30,00,000 44,75,500 4.92%Total 48.69% 57,00,000 84,75,500 4.87% 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 WOMEN 2,000,000 MEN 1,500,000 1,000,000 500,000 0 YEAR 2001 YEAR 2011
MARKET SEGMNTATION Two target groups. The corporate workers of Bangalore (ranging from early twenties to mid forties) stressful jobs financial opportunity to regularly treat themselves to a facial or massage.“Often in the working world it is necessary to look healthy and fit”
MARKET SEGMNTATION People either recovering from an injury or people who have a condition which needs special attention. create a safe environment where people feel comfortable and get the attention they need with out feeling ostracized or sick. “Offer special classes, massage, and homeopathic opportunities for people with specific needs.”
TARGET MARKET SEGMENT STRATEGY Plan to open on Valentine’s Day offering people a tour of the facilities, facials, manicures, and brunch. People will be allowed to purchase tickets for Rs 500 each and will be offered special benefits and packages. To continue customer awareness, a monthly newsletter, highlighting monthly specials and other events that are important to the company.
MARKET NEEDS People want to look and feel good. Target markets are also interested in social issues the environment and community. Provide TC with a competitive edge because not committed only to the needs of the community, but its concerns as well.
COMPETITION Indirect competition salons, health clubs, and spas Due to its service there is no direct competition.
PROMOTIONAL METHODSTC will became familiar to the Bangalore community ondifferent levels and by various methods. Interacting and volunteering with local hospitals and survivor support groups Community outreach to womens shelters Special days at the salon and spa for women Advertising in local Seattle magazines and newspapers Initial corporate discounts Mailings and newsletters
COMPETITIVE EDGE“Offer a relaxing atmosphere that can refresh themind, body, and soul. Offering special classes for thosewith serious health concerns sets the health club apart, asdoes the availability of all services under one roof.”
SALES STRATEGY with memberships a monthly charge that provides discounts on services; full price is charged to non-members for services main goal is to foster relationships with clients and keep them through quality of service and products. second method of sales will be encouraged through repeat business and word-of-mouth advertising.
SUMMARY staffed according to department The salon three full-time stylists The spa two full-time beauty technician and masseur. The health department three part-time instructors working on rotating shifts. Management will have four managers & four asst managers for each dept. financials, publicity, human resources, and ongoing development.