Final Orkut Presentation

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research done on why marketers are not opting orkut as a media vehicle to reach people

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Final Orkut Presentation

  1. 1. MARKETING THROUGH ORKUT PRESENTED BY: ANKUR RAJE NOEL PRAVASI
  2. 2. OBJECTIVES OF STUDY <ul><li>Evaluating Orkut as an alternative media for marketers. </li></ul><ul><li>Assessing the possibilities of ORKUT as a Business Portal. </li></ul><ul><li>Exploring Companies’ perception regarding Advertising through Orkut. </li></ul>
  3. 3. RESEARCH METHODOLOGY <ul><li>Research Design – Exploratory & Descriptive </li></ul><ul><li>Data Collection – Primary & Secondary Data </li></ul><ul><li>Sample Size – 150 Users & 10 Company Executives </li></ul><ul><li>Data collection Instruments – Questionnaire & Personal Interview </li></ul><ul><li>Type of Sampling – Judgmental / convenience </li></ul>
  4. 4. ABOUT SOCIAL NETWORK SITES <ul><li>SNS are defined as web-based services that allow individuals to </li></ul><ul><li>Construct a public profile within a bounded system </li></ul><ul><li>Articulate a list of other users with whom they share a connection </li></ul><ul><li>View & traverse their list of connections & those made by others within the system. The nature & nomenclature of these connections may vary from site to site. </li></ul>
  5. 5. HISTORY <ul><li>Sixdegrees.com introduced in 1997 </li></ul><ul><li>Then came ICQ, AIM & Classmate.com </li></ul><ul><li>ORKUT was introduced in 2004. </li></ul><ul><li>After 4 years of its inception it has 24 million members registered with it. </li></ul>
  6. 7. INTRODUCTION TO INTERNET MARKETING <ul><li>Marketing of products or services through internet </li></ul><ul><li>Unique benefits including low costs </li></ul><ul><li>Distributing information & media to a global audience. </li></ul><ul><li>Ties together creative and technical aspects </li></ul><ul><li>Design, development, advertising and sales </li></ul>
  7. 8. ADVANTAGES <ul><li>Low cost </li></ul><ul><li>Very fast </li></ul><ul><li>Global audience can be reached easily </li></ul><ul><li>Online Flexibility </li></ul><ul><li>Claim Online Presence </li></ul>
  8. 9. BENEFITS TO CUSTOMERS <ul><li>Convenience </li></ul><ul><li>Interactive & immediate </li></ul>
  9. 10. BENEFITS TO MARKETERS <ul><li>Customer relationship building </li></ul><ul><li>Reduce costs and increase efficiency </li></ul><ul><li>Greater flexibility </li></ul><ul><li>Access to Global Markets </li></ul>
  10. 11. LIMITATIONS <ul><li>Hard to tell if people are lying </li></ul><ul><li>Information Overload </li></ul>
  11. 12. INTRODUCTION TO ORKUT <ul><li>Orkut is named after its creator </li></ul><ul><li>Google employee ORKUT BUYUKKOKTEN </li></ul><ul><li>He is a Turkish software engineer </li></ul>
  12. 13. HISTORY <ul><li>It was launched on 22 nd January 2004 </li></ul><ul><li>At the end of July 2004 it had 10,00,000 </li></ul><ul><li>Till September 2005 it had 20,00,000 members </li></ul>
  13. 14. PROBLEMS WITH ORKUT <ul><li>Massive load of the server </li></ul><ul><li>Error messages </li></ul><ul><li>Break down </li></ul>
  14. 15. ORKUT & INDIA <ul><li>Top 10 states </li></ul><ul><li>Maharashtra 19.6% </li></ul><ul><li>Andhra Pradesh 9.9% </li></ul><ul><li>Delhi 8.9% </li></ul><ul><li>Karnataka 8.8% </li></ul><ul><li>TamilNadu 7.7% </li></ul><ul><li>Kerala 6.9% </li></ul><ul><li>Uttar Pradesh 6.8% </li></ul><ul><li>West Bengal 4.5% </li></ul><ul><li>Gujarat 4.4% </li></ul><ul><li>Madhya Pradesh 4.2% </li></ul><ul><li>States that had more than 1% of Indian users: Puniab (2.9%), Rajasthan (2.9%), Haryana (2.6%), Orissa (1.4%), Bihar (1.1%) Jharkhand (1.1%) </li></ul>
  15. 16. ORKUT & INDIA
  16. 17. NEW MANTRA OF MARKETING <ul><li>Brand recognition in very young children </li></ul><ul><li>Today's kids have more autonomy and decision-making power </li></ul><ul><li>&quot;PESTER POWER&quot; refers to children's ability to nag their parents into purchasing items they may not otherwise buy. </li></ul>
  17. 18. FACTORS DRIVING MARKETERS TO TARGET CHILDREN <ul><li>Fewer children per parent </li></ul><ul><li>Dual working families </li></ul><ul><li>Changing demographics </li></ul>
  18. 19. <ul><li>ANALYSIS </li></ul><ul><li>(ORKUT USERS) </li></ul>
  19. 20. 1) Source of Awareness
  20. 21. Time Spent On Orkut By Its Users
  21. 22. 3) Frequency of ORKUT users.
  22. 23. 4) Purpose for using ORKUT
  23. 24. 5) Negative implications of ORKUT
  24. 25. 6) Aware of buying or selling activity through ORKUT
  25. 26. 7) Acceptance of ORKUT as a business portal by its users
  26. 27. 8) Willingness to do business transaction through ORKUT
  27. 28. 9) Aware of advertisement through ORKUT
  28. 29. 10) Future of ORKUT
  29. 30. <ul><li>ANALYSIS </li></ul><ul><li>(Company Executives) </li></ul>
  30. 31. 1) Media Vehicles Used For Marketing
  31. 32. 2) Factors restricting the companies from marketing their products through ORKUT
  32. 33. 3) ORKUT as a business portal
  33. 34. Summary <ul><li>Orkut is no. 1 social networking site in India. </li></ul><ul><li>Users (consumers) are expecting Orkut as a business portal in future. </li></ul><ul><li>Corporates are skeptical about accepting Orkut as a business. </li></ul><ul><li>Companies have now started giving Ads formally. </li></ul>
  34. 35. continued…. <ul><li>The reach of Orkut has risen in recent past. </li></ul><ul><li>Majority of users are daily visitors. </li></ul><ul><li>Few users said there are no negative implications. </li></ul><ul><li>Few users are aware of the business activities and Advertising. </li></ul><ul><li>Substantial users are ready to accept it as business portal. </li></ul>
  35. 36. continued…. <ul><li>Even though substantial reach and higher frequency, companies still stick to the traditional approach. </li></ul><ul><li>Reasons are lack of security and reluctance on the part of users. </li></ul>
  36. 37. <ul><li>THANK YOU…… </li></ul>

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