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Malaysia

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understanding the Malaysian automobile market.

understanding the Malaysian automobile market.


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  • 1. MALAYSIA: UNDERSTANDING THE AUTOMOBILE MARKET.
    -RAJDYUTI DASGUPTA.
    9/15/2010
    1
  • 2. …TRULY ASIA…
    Other ASEAN Countries:
    MALAYSYA:
    • Biggest Car Market In ASEAN.
    • 11. Accounts For One Third Of The Sales By Volume In The Area.
    9/15/2010
    2
  • 12. THE BIG 2:
    PROTON
    PERODUA
    PROTON LEADS THE MARKET SHARE (BY VOL. SALES ) WITH 44%
    PERODUA FOLLOWS WITH 32% MARKET SHARE.
    9/15/2010
    3
  • 13. The big 2 along with two other national players: HICOM MTB and INOCOM hold 80% of the automobile market share in Malaysia.
    INOCOM’s GREEN CAR
    (INOCOM manufactures subcompact cars)
    9/15/2010
    4
  • 14. FROM THE MAA:
    • Sales rose by 9.7% from 2001 to 2002. Reason- Greater confidence in economy.
    • 15. New passenger Casr registrations grew by 9.4% in 2002.
    9/15/2010
    5
  • 16. PRICING:
    9/15/2010
    6
  • 17. CONTD…
    9/15/2010
    7
    NOTE: AFFORDABILITY RANK- FOR EACH COUNTRY THE PRICE OF AN ITEM AS A PERCENTAGE OF MONTHLY DISPOSABLE INCOME
    IS CALCULATED.COUNTRIES ARE RANKED ACOORDING TO THESE PERCENTAGES.THE MOST AFFORDABLE COUNTRY WILL HAVE
    THE LOWEST PERCENTAGE AND BE RANKED FIRST.
  • 18. 9/15/2010
    8