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Color is a language. Color is one of the most fulfilling elements in our lives. Color can attract your attention or change your mood. It speaks to who you are, how you feel and where you're going

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  1. 1. WHAT THE “MOOD”? <ul><ul><li>COLOR CHANGE TECHNOLOGY AND THE EMERGENCE OF INTERACTIVE COSMETICS </li></ul></ul><ul><ul><li>RAJAT NARANG </li></ul></ul><ul><ul><li>COLOR COSMETICS </li></ul></ul><ul><ul><li>12 APRIL 2008 </li></ul></ul>
  2. 2. OVERVIEW <ul><li>Color Defined </li></ul><ul><li>Who Cares </li></ul><ul><li>History of Color Change Technology </li></ul><ul><li>Color Change Technology Types </li></ul><ul><li>Current Interactive Cosmetics </li></ul><ul><li>The Future for Color Cosmetics </li></ul>
  3. 3. Color Defined <ul><li>According to the Merriam-Webster On-line Dictionary, Color is defined as: A phenomenon of light or visual perception that enables one to differentiate otherwise identical objects. </li></ul>
  4. 4. Color Defined Color is a language. Color is one of the most fulfilling elements in our lives. Color can attract your attention or change your mood. It speaks to who you are, how you feel and where you're going ( ‏
  5. 5. Who Cares? <ul><li>The global market for personal care products is growing and is projected to be $230 billion by 2010. (Source: Accenture, &quot;Achieving High Performance in the Home and Personal Care Industry,&quot; 2006.) </li></ul><ul><li>Large personal care product manufacturers introduce hundreds of new products every year. In the two year period from 2004 to 2006, global personal care product introductions totaled 43,758 for color cosmetics. (Source: Mintel's Global New Products Database.) ‏ </li></ul>
  6. 6. Who Cares? “ New pigment applications and innovation are key drivers of growth in this segment,” says Michael Birman, business manager for color cosmetics at Ciba Specialty Chemicals . Stronger sales for color cosmetic products all have boosted global cosmetic pigments demand,especially within the high-performance and special effects category.
  7. 7. Who Cares? “ Although the volumes of pigments used are small relative to other raw materials used in personal care,the value they add is important because color is integral to the visual appeal of many consumer products and can also help define brands.”
  8. 8. Some History <ul><li>The 70's in the &quot;Mood Rings&quot; </li></ul><ul><li>The 80's in stress testers and mood lipsticks </li></ul><ul><li>The 90's in forehead thermometers </li></ul><ul><li>Printed garments that change color outdoors </li></ul><ul><li>The technology is advancing the use of these pigments, leading to more and more interesting applications. </li></ul>
  9. 9. Technology Types <ul><li>1. Weak Acid Pigments: </li></ul><ul><li> Have a conjugate base form with a strikingly different color. </li></ul><ul><ul><ul><li>When the pigment undergoes neutralization, there's a </li></ul></ul></ul><ul><ul><ul><li>sharp change in the structure of the electron cloud. </li></ul></ul></ul><ul><li>Example: Mood lipstick </li></ul>
  10. 10. Technology Types <ul><ul><li>2. Luster pigments: </li></ul></ul><ul><ul><li>Originally influenced by observations in nature </li></ul></ul><ul><ul><li>Mica flakes are coated on all sides with a thin layer of metal </li></ul></ul><ul><ul><li>oxide. </li></ul></ul><ul><ul><li>These metal oxides are highly refractive (they can bend light) and reflective. </li></ul></ul>
  11. 11. <ul><ul><li>3. Thermochromic pigments: </li></ul></ul><ul><ul><li>Pigments that can change color when exposed to heat. </li></ul></ul><ul><ul><li>When heated, the molecule can gain enough energy to change its structure, and this effects the way that the lights' wavelengths are absorbed. </li></ul></ul>Technology Types
  12. 12. <ul><ul><li>4. Photochromic pigments: </li></ul></ul><ul><ul><li>Change color due the effects of an external stimuli by UV light. </li></ul></ul><ul><ul><li>The structure initially reflects all wavelengths of light so that the pigment appears colorless. When the molecule is exposed to UV light it is supplied with sufficient energy to break a bond, allowing it to change its structure. </li></ul></ul><ul><ul><li>Example: Transition Lenses </li></ul></ul>Technology Types
  13. 13. Technology Types 5. Unisphere Pigments: Visual carrier systems that deposit glitter and color on skin and hair. Composed of Mannitol or Cellulose that softens in the presence of water. Under pressure, softened sphere releases color.
  14. 14. Current Interactive Cosmetics This revolutionary colorless foundation contains microscopic color beads that are activated when you smooth it on—transforming into a shade that complements your skin tone.
  15. 15. Current Interactive Cosmetics <ul><li>The MAGNETIC CLEANING ACTION™ attracts particles—showing kids what brushing may have missed. </li></ul>
  16. 16. Current Interactive Cosmetics <ul><li>Goji Berry-C Complex: A microcirculating, skin energizing, antioxidant. </li></ul><ul><li>Ginkgo biloba: A skin-energizing antioxidant. </li></ul><ul><li>Ingredient list includes </li></ul><ul><li>Red 27 </li></ul><ul><li>The modern “Mood” Lipstick </li></ul>
  17. 17. Current Interactive Cosmetics
  18. 18. The Future <ul><li>Biotechnology company Beacon Sciences, LLC, has announced the launch of Reveal Sciences, a new personal care technology company specializing in tailored color changes for consumer products </li></ul><ul><li>Beacon Sciences delivers custom tests utilizing color change technology to the medical sector. </li></ul><ul><li>Reveal Sciences, hopes to incorporate these technologies into product formulations such as lotions, soaps, sunscreens, or other cosmetics. </li></ul>
  19. 19. The Future <ul><li>Example applications include: </li></ul><ul><li>Timing of product application such as face masks and hand soaps that change color when appropriate time has elapsed. </li></ul><ul><li>Coverage of product application, i.e. sunscreens that are visible long enough to see that full coverage has been applied and then disappears. </li></ul>
  20. 20. The Future Nissan is developing a paramagnetic iron oxide paint polymer. Using an electrical charge, the arrangement of iron oxide crystals can be tweaked, adjusting the car's color. To be launched as early as 2010. Problem: Touching the car electrocutes you. A small amount of current is always needed to maintain the arrangement of iron oxide.
  21. 21. The Future Advances in luster pigment technology, to produce multi-dimensional pigments that make distinctive color-shifting effects possible in a wide range of products. Example: BASF's 'non-quarter-wave, multi-layer coating technology', Reflecks™ MultiDimensions used in the L'Oreal HIP line.
  22. 22. The Future <ul><ul><li>Introduction of Nano-pigments, which have special properties. </li></ul></ul><ul><ul><li>One feature of these pigments is that the characteristic color properties of the molecules change with size. </li></ul></ul><ul><ul><li>By varying the size of these quantum dots dramatic changes in colour can be obtained. </li></ul></ul>
  23. 23. Thank You Any Questions?