Past, present and future of internet with regards to business

Slide 1: History of Internet and Future Trends with Regard to Business A Seminar by Rajat Malhotra

Slide 2: TOPICS TO COVER • What is internet? • Brief history of internet • Present state of internet • Future trends of internet with regard to business

Slide 3: WHAT IS INTERNET? • The Internet is a worldwide, publicly accessible network of interconnected computer networks that allow the sharing of information between academic institutions, research institutes, private companies, government agencies, and individuals.

Slide 4: HISTORY OF THE INTERNET • ARPANET - Was the world's first operational network, and the predecessor of the global Internet. It was developed by the U.S. department of defence.

Slide 5: HISTORY OF THE INTERNET (CONTD…) • Throughout the 70’s and 80’s, the internet began to grow rapidly as the knowledge of networking was growing and general public were becoming more aware of it. • The original internet provided only textual information having one font size, no multimedia making the user experience boring.

Slide 6: HISTORY OF THE INTERNET (CONTD…) • Tim Bernes Lee, who was a researcher at CERN, is credited with the creation of the web as we use it today. • Multimedia (graphics, sounds, video), texts in various fonts, URL, hyperlinks, internet protocols, HTTP, HTML were created. • In 1990, Tim Bernes Lee consolidated all these to create the World Wide Web (WWW).

Slide 7: CURRENT STATE OF INTERNET • Internet is growing – nearly 10 million web pages added everyday. Since 1990, 60 billion web pages have been added. • Connectivity media: cable, DSL/ADSL, T1, T3, fiber optic cables – faster speeds. • Technologies: e.g. AJAX, XML, RSS, Flash, Sliverlight, Java, streaming content. • Security and privacy concerns. • Web based and client based emails.

Slide 8: CURRENT STATE OF INTERNET (CONTD…) • Web 2.0 – not just receiving but also giving of information. E.g. facebook, blogs, YouTube, flickr, Wikipedia etc. • E-commerce – online shopping e.g. eBay, Amazon, iTunes and others. • Largest library – journals, university libraries, magazines, news papers, eBooks etc • Communication – chatting, mailing, phone calls.

Slide 9: FUTURE TRENDS IN INTERNET AND ITS EFFECTS ON BUSINESS

Slide 11: BUSINESSES ACCEPTING WEB 2.0 • Harvard Business School professor Andrew McAfee defined Enterprise 2.0 as the “use of Web 2.0 applications within companies, or between companies and their partners or customers”. • Email is a channel which closes down after each message; blogs, wikis etc. continue.

Slide 12: • Attention economy – marketplace where consumers agree to receive services in exchange for their attention. Give relevant content and customer will buy. E.g. Personalized news, personalized search.

Slide 13: • Online Payment laws changing thus making online shopping more common. • Customization of products on web site, thus providing personalized services. E.g. Dell, Sony Vaio, extendible to cars etc. • Use of VoIP for web conferencing. • Online ads – e.g. Google adWords and Google adSense. • RSS changing the way consumers are getting personalized and relevant information. Organisations are using it to facilitate the flow of information quickly.

Slide 14: • Telstra has a presence on Second Life is called ‘The Pond’ with uniquely Australian themes such as Opera House, Harbour Bridge, The Outback etc. Big Pond customers get free unlimited download access to The Pond on SL, thereby promoting their internet service.

Slide 15: • Westpac developing facebook type application for its employees, featuring confidential Westpac data and protected by firewall. • David Blackley, CTO of Westpac says, "There is a war for talent out there. The next wave of people we hire are going to be used to this kind of technology. In two or three years time, if these potential employees aren't provided this technology inside the organisation, or at least a link to it from your network, that may affect their choices about who they work for”.

Slide 16: TO CONCLUDE • About internet • Internet’s history and evolution • Present state of internet • Future trends of internet and its implications on business

Slide 17: THANK YOU