The Internet is a worldwide, publicly accessible network of interconnected computer networks that allow the sharing of information between academic institutions, research institutes, private companies, government agencies, and individuals.
Technologies: e.g. AJAX, XML, RSS, Flash, Sliverlight, Java, streaming content.
Security and privacy concerns.
Web based and client based emails.
CURRENT STATE OF INTERNET (CONTD…)
Web 2.0 – not just receiving but also giving of information. E.g. facebook, blogs, YouTube, flickr, Wikipedia etc.
E-commerce – online shopping e.g. eBay, Amazon, iTunes and others.
Largest library – journals, university libraries, magazines, news papers, eBooks etc
Communication – chatting, mailing, phone calls.
FUTURE TRENDS IN INTERNET AND ITS EFFECTS ON BUSINESS
BUSINESSES ACCEPTING WEB 2.0
Harvard Business School professor Andrew McAfee defined Enterprise 2.0 as the “use of Web 2.0 applications within companies, or between companies and their partners or customers”.
Email is a channel which closes down after each message; blogs, wikis etc. continue.
Attention economy – market place where consumers agree to receive services in exchange for their attention. Give relevant content and customer will buy. E.g. Personalized news, personalized search.
Online Payment laws changing thus making online shopping more common.
Customization of products on web site, thus providing personalized services. E.g. Dell, Sony Vaio, extendible to cars etc.
Use of VoIP for web conferencing.
Online ads – e.g. Google adWords and Google adSense.
RSS changing the way consumers are getting personalized and relevant information. Organisations are using it to facilitate the flow of information quickly.
Telstra has a presence on Second Life is called ‘The Pond’ with uniquely Australian themes such as Opera House, Harbour Bridge, The Outback etc. Big Pond customers get free unlimited download access to The Pond on SL, thereby promoting their internet service.
Westpac developing facebook type application for its employees, featuring confidential Westpac data and protected by firewall.
David Blackley, CTO of Westpac says, "There is a war for talent out there. The next wave of people we hire are going to be used to this kind of technology. In two or three years time, if these potential employees aren't provided this technology inside the organisation, or at least a link to it from your network, that may affect their choices about who they work for”.
Internet’s history and evolution
Present state of internet
Future trends of internet and its implications on business