CONFIDENTIALRajat Sharma Mohammad Nuruzaman Karan jalan
• Electronic transmission of signals forcommunications, usually including:• Telephone• Radio• Television• Computer data• Increasingly an important role in world economy• $4.7 trillion in 2012• $1.5 trillion service revenue in 2010
• Nokia Corporation is a Finland based multinationalcompany• Headquarter -- Keilaniemi, Espoo, city neighboringFinlands capital Helsinki.• CEO -- Olli-Pekka Kallasvuo• Chairman -- Jorma Ollila.• Founder -- Fredrik Idestam in 1865.• Nokia started as a pulp, rubber and cablemanufacturer• Head office in Finland• Sales in more than 150 countries• Manufacturing devices in nine countries
• Revenue €50.722 bn (2008)• Operating income €4.966 bn (2008)• Net income €3.988 bn (2008)• Total assets €39.582 bn (2008)• Total equity €16.510 bn (2008)• Employees 120,827 in 120 countries (June30, 2009)
• Multitasking Phone• 1999• Built in camera, Mp3, Bluetooth videoPlayer• Leading mobile manufacturer• 3G Technology• Emerged in 2002• Allows faster download music, videosand web access• Supports video calling and livestreaming• Windows platform• 2011• Merged with Microsoft• Comes up with windows 7
• Near field communication• Radio Technology• Works for short distance• Exchange data with NFC enabledplatform• Global Mapping Platform• 3D maps• Best direction• Provide offline navigation• Nokia Ad exchange• Private mobile advertising exchange• Payment enabled over 200 countries• Easy to implement and cost effective
• Nokia Left behind in mobiletechnology in past years• Samsung Boom up the marketwith android• Apple took brand advantageand its user friendly features• Late choices• Too longer stays on symbians• wasted effort in technology likewireless charging
• Targets Local customers andprovides better experience• Provides better customer support• Interactivity/ Gaming• Regular Usage• Can pull content over the internetfaster• No internet required
Online marketing is a powerful toolfor building your brand, connectingto consumers, and getting leads.That’s because now more than ever,consumers rely on the Web to findinformation about your products andservices. This collection of statisticsexplores the latest in digital trends,giving you valuable insight into howconsumers’ behaviour today can affectyour business and how to capitalize on it.Stats gathered through July 2012.
• Scalability/ Resources Flexibility• Instant/ Real time• Better Hardware management• Easier to share content “socialnetworking”• Can access application from anywhere,and at all times• Save money/ Cost Effective
• Mobile application store can help Nokia to getcustomer attention• Apps store provides better platform for customer• Online marketing has a wide advantage overtraditional marketing now a days• Online marketing builds brand awareness,increase sale and customer satisfaction• Cloud computing will provide customer withonline backup of their data• No need to attach your Device with computeranymore to share data
• Nokia (1865) The Nokia story. [online] Available at:http://www.nokia.com/global/about-nokia/about-us/the-nokia-story/ [Accessed:30 May 2013].• Hswsolutions.com (2012) Mobile Website vs. Mobile App (Application) – Whichis Best for Your Organization? | Human Service Solutions. [online] Available at:http://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps/ [Accessed: 30 May 2013].• Slideshare.net (2011) Distimo CTIA 2010 Presentation. [online] Available at:http://www.slideshare.net/distimo/distimo-ctia-2010-presentation [Accessed: 30May 2013].• Harper, D. (2013) Social Media - Search Engine Journal. [online] Available at:http://www.searchenginejournal.com/category/social-media-marketing/[Accessed: 30 May 2013].• Facebook Nokia Page. [online] Available at:https://www.facebook.com/nokia?fref=ts [Accessed: 30 May 2013].• Computing, C. (2009) 4 Cloud Computing: What is the Cloud (In simple terms).[online] Available at: http://4cloudcomputing.blogspot.com.au/2009/03/what-is-cloud-in-simple-terms.html [Accessed: 30 May 2013].