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    googlization of information googlization of information Presentation Transcript

    • The G o o g l i z a t i o n of Information: Google’s Influential Reach Over Information John Repplinger Science Librarian Willamette University Oregon Library Association, Annual Conference, April 19 th , 2007.
    • What is “Googlization?”
      • Ever increasing amounts of accessible information available on the Internet; Google makes it easy & convenient to find in one place .
      • The information already exists. Google does not create info; it makes info more accessible .
    • Four Questions
      • Why Google? Why not Yahoo, Microsoft or Amazon?
      • How does Google influence information?
      • What impact will Google’s services have on the information profession?
      • What implications will these services have on society in general?
    • Why Google? Why not Yahoo, Microsoft, or Amazon?
      • Google controls 42-70% of the traffic for searching (as of July 2006) . 1
      • Google’s mission… To organize the world’s information and make it universally accessible & useful. 2
      • Google is constantly innovating.
      • Arnold, Stephen E. “Online and Search Costs: Koan to Unknowns.” Online, 30(6):24.
      • www.google.com/corporate/tenthings.html
    •  
    • Most Influential Services TEXT MULTIMEDIA
    • Text Resources
      • Book Search http://book.google.com
      • Web Search http://www.google.com
      • Scholar http://scholar.google.com
      • News http://news.google.com
    • News Search
    • News Search Impact on Info Profession & Society
      • Headlines from 4,500 + English-language news sources worldwide.
      • Computer-generated site = immediate.
      • Groups similar stories together.
      • Selected and ranked by how often and what sites reporting a story.
      • Archives are mix of free & pay-per-view.
    • Web Search
    • Web Search Impact on Info Profession & Society
      • One simple interface.
      • Searches many types & info sources quickly.
      • Metadata is pre-collected from documents, and analyzed & stored in “local indexes.”
      • Searches are not done on-the-fly; results come from Google’s local index for fast retrieval.
      • Competes with traditional resources for background & cursory info (e.g. dictionaries, encyclopedias)
    • Web Search (Cheat Sheet) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Safesearch:breast cancer Excluded adult content intext:ebooks Keyword in body of text site:www.libraryjournal.com “reviews” One web site 35 Celsius in Fahrenheit; 35 dollars in euros Conversions 38+71; 978/456; 50 % of 100. etc. Calculations “ live and learn” Exact phrases define vodou Definitions Do This If You Need…
    • Web Search (Cheat Sheet continued…) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Bphonebook:Library Journal NY Business phone numbers movie:Blades of Glory 97304 (zipcode) Showtimes stocks:ncesa Stock quote weather 97301 (zipcode) Local weather book Animal Farm Book text search related:www.libraryjournal.com Related pages polygamy daterange:200601-200605 Specific date range Do This If You Need…
    • Book Search
    • Book Search
    •  
    •  
    • Google Book Search Impact on Info Profession & Society
      • Goal… work with publishers and libraries to create a comprehensive, searchable, virtual card catalog of all books in all languages that helps users discover new books.” 3
      • Full view = Entire book Limited view = Limited number of pages Snippet view = Sentences surrounding search term No Preview = Basic info about book only
      • Older books are out of copyright; more likely to be available full text for free.
      • “ About Google Book Search Library Project,” http://books.google.com/googlebooks/library.html
      • Search entire book for specific information; like Amazon’s Look Inside & Search Inside features.
      • Uses Open WorldCat. Libraries will not appear if they are not OCLC members.
      • Is Google Book Search a step toward a general library catalog interface? Will libraries move away from local catalogs to regional catalogs?
      Google Book Search Impact on Info Profession & Society (continued)
    • Google Scholar Does not limit to specific fields (e.g. anthropology or botany)
    • Google Scholar
    • Google Scholar Impact on Info Profession & Society
      • Delivers sufficient quantities of relevant & current research info. Not all scholarly literature.
      • Results link to local library resources. (e.g. Link Resolver, SFS & Open Worldcat)
      • Searches entire article in most cases.
      • Weak in foreign languages & older literature.
      • Uneven subject coverage.
    • Google Scholar Subject Coverage Compared to Other Databases Source: Neuhaus, Chris; Neuhaus, Ellen; Asher, Alan; Wrede, Clint. 2006. “The Depth & Breadth of Google Scholar: an Empirical Study.” Libraries and the Academy, 6(2):132-33. 39% Social Sciences 41% Education 52% Business 10% Humanities 76% Science & Medicine 77% Multidisciplinary Percent Subject (e.g. GS covers 52% of info ABI/INFORM Global databases)
    • Google Scholar Impact on Info Profession & Society
      • Lag time for uploading current info. (1-6 months depending on source. E.g. Pubmed)
      • Lacks sophisticate search mechanisms useful to serious research.
      • Compliments Web of Science & Scopus.
      • Not all results are “scholarly.”
      • Not clear about publisher info, scope of content, or the depth of the content.
    • Multimedia Resources
      • Images http://images.google.com
      • Earth http:// earth.google.com
      • Video http://video.google.com
      • Maps http://maps.google.com
    • Google Images Source: http://www.microscopy.fsu.edu/cells/animals/images/animalcell.jpg
    • Google Images Impact on Info Profession & Society
      • Increase in demand for multimedia.
      • Most comprehensive image search engine freely available Online. Covers image “warehouses” such as Web Shots.
    • Google Earth (High Detailed Satellite & Arial Images)
    • Google Earth (3-D Imagery)
    • Google Earth Impact on Info Profession & Society
      • Tool for viewing, creating and sharing location-specific info.
      • Interactive and visual.
      • Does not require specialized knowledge; anyone can use.
      • Wide variety of info already available; see coverage in government maps & datasets.
    • Source: http://www.youtube.com/watch?v=9V36qczYvmI Google Video Impact on Info Profession & Society
    • Google Video Impact on Info Profession & Society
      • More demand for multimedia, news clips, short demos, & entertainment.
      • Tool for pushing out personal & social info.
      • Computer animation & 3-D imagery will be common.
    • Influence Over Information
      • Encourage digitally born materials & fewer print resources.
      • Encourage digitization of local collections.
      • Shift rapidly to digital info; info is made more readily accessible.
      • Expect audio clips in future; could Google partner with music industry (IPods)?
      • Libraries = places of high service: Experts interested in individual needs, provides knowledgeable aid, expert retrieval of info, personal relationships. Become high end consulting centers.
      • Print collection areas will be repurposed.
      • Push toward “federated” searching in libraries.
      • Professionals need to be aware of these tools. Do not need to be experts, but recognize impact on info, profession, & society.
      Influence Over Info Profession
    • Influence Over Society
      • Society trusts Google; provided “reliable” info & quickly in past.
      • Familiar with Google before entering high school; continue to use it after graduating.
      • Desire by society for simplicity, broad coverage & option for powerful searches.
      • Changing how users search, consume, and view info.
      • Expect info to be immediately available.
    • Influence Over Society
      • Compromise quality of info for convenience.
      • People do not know or care about copyright.
      • Privacy – not guarding personal info.
      • Change how society communicates ( Gmail , IM/SMS ).
      • Overwhelmed society; so much info, but what is relevant?
    • Questions & Answers
      • Thank you for attending! Please send me questions or comments about this presentation.
      • John Repplinger
      • Science Librarian
      • Willamette University
      • Mark O. Hatfield Library
      • [email_address]