googlization of information


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googlization of information

  1. 1. The G o o g l i z a t i o n of Information: Google’s Influential Reach Over Information John Repplinger Science Librarian Willamette University Oregon Library Association, Annual Conference, April 19 th , 2007.
  2. 2. What is “Googlization?” <ul><li>Ever increasing amounts of accessible information available on the Internet; Google makes it easy & convenient to find in one place . </li></ul><ul><li>The information already exists. Google does not create info; it makes info more accessible . </li></ul>
  3. 3. Four Questions <ul><li>Why Google? Why not Yahoo, Microsoft or Amazon? </li></ul><ul><li>How does Google influence information? </li></ul><ul><li>What impact will Google’s services have on the information profession? </li></ul><ul><li>What implications will these services have on society in general? </li></ul>
  4. 4. Why Google? Why not Yahoo, Microsoft, or Amazon? <ul><li>Google controls 42-70% of the traffic for searching (as of July 2006) . 1 </li></ul><ul><li>Google’s mission… To organize the world’s information and make it universally accessible & useful. 2 </li></ul><ul><li>Google is constantly innovating. </li></ul><ul><li>Arnold, Stephen E. “Online and Search Costs: Koan to Unknowns.” Online, 30(6):24. </li></ul><ul><li> </li></ul>
  5. 6. Most Influential Services TEXT MULTIMEDIA
  6. 7. Text Resources <ul><li>Book Search </li></ul><ul><li>Web Search </li></ul><ul><li>Scholar </li></ul><ul><li>News </li></ul>
  7. 8. News Search
  8. 9. News Search Impact on Info Profession & Society <ul><li>Headlines from 4,500 + English-language news sources worldwide. </li></ul><ul><li>Computer-generated site = immediate. </li></ul><ul><li>Groups similar stories together. </li></ul><ul><li>Selected and ranked by how often and what sites reporting a story. </li></ul><ul><li>Archives are mix of free & pay-per-view. </li></ul>
  9. 10. Web Search
  10. 11. Web Search Impact on Info Profession & Society <ul><li>One simple interface. </li></ul><ul><li>Searches many types & info sources quickly. </li></ul><ul><li>Metadata is pre-collected from documents, and analyzed & stored in “local indexes.” </li></ul><ul><li>Searches are not done on-the-fly; results come from Google’s local index for fast retrieval. </li></ul><ul><li>Competes with traditional resources for background & cursory info (e.g. dictionaries, encyclopedias) </li></ul>
  11. 12. Web Search (Cheat Sheet) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Safesearch:breast cancer Excluded adult content intext:ebooks Keyword in body of text “reviews” One web site 35 Celsius in Fahrenheit; 35 dollars in euros Conversions 38+71; 978/456; 50 % of 100. etc. Calculations “ live and learn” Exact phrases define vodou Definitions Do This If You Need…
  12. 13. Web Search (Cheat Sheet continued…) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Bphonebook:Library Journal NY Business phone numbers movie:Blades of Glory 97304 (zipcode) Showtimes stocks:ncesa Stock quote weather 97301 (zipcode) Local weather book Animal Farm Book text search Related pages polygamy daterange:200601-200605 Specific date range Do This If You Need…
  13. 14. Book Search
  14. 15. Book Search
  15. 18. Google Book Search Impact on Info Profession & Society <ul><li>Goal… work with publishers and libraries to create a comprehensive, searchable, virtual card catalog of all books in all languages that helps users discover new books.” 3 </li></ul><ul><li>Full view = Entire book Limited view = Limited number of pages Snippet view = Sentences surrounding search term No Preview = Basic info about book only </li></ul><ul><li>Older books are out of copyright; more likely to be available full text for free. </li></ul><ul><li>“ About Google Book Search Library Project,” </li></ul>
  16. 19. <ul><li>Search entire book for specific information; like Amazon’s Look Inside & Search Inside features. </li></ul><ul><li>Uses Open WorldCat. Libraries will not appear if they are not OCLC members. </li></ul><ul><li>Is Google Book Search a step toward a general library catalog interface? Will libraries move away from local catalogs to regional catalogs? </li></ul>Google Book Search Impact on Info Profession & Society (continued)
  17. 20. Google Scholar Does not limit to specific fields (e.g. anthropology or botany)
  18. 21. Google Scholar
  19. 22. Google Scholar Impact on Info Profession & Society <ul><li>Delivers sufficient quantities of relevant & current research info. Not all scholarly literature. </li></ul><ul><li>Results link to local library resources. (e.g. Link Resolver, SFS & Open Worldcat) </li></ul><ul><li>Searches entire article in most cases. </li></ul><ul><li>Weak in foreign languages & older literature. </li></ul><ul><li>Uneven subject coverage. </li></ul>
  20. 23. Google Scholar Subject Coverage Compared to Other Databases Source: Neuhaus, Chris; Neuhaus, Ellen; Asher, Alan; Wrede, Clint. 2006. “The Depth & Breadth of Google Scholar: an Empirical Study.” Libraries and the Academy, 6(2):132-33. 39% Social Sciences 41% Education 52% Business 10% Humanities 76% Science & Medicine 77% Multidisciplinary Percent Subject (e.g. GS covers 52% of info ABI/INFORM Global databases)
  21. 24. Google Scholar Impact on Info Profession & Society <ul><li>Lag time for uploading current info. (1-6 months depending on source. E.g. Pubmed) </li></ul><ul><li>Lacks sophisticate search mechanisms useful to serious research. </li></ul><ul><li>Compliments Web of Science & Scopus. </li></ul><ul><li>Not all results are “scholarly.” </li></ul><ul><li>Not clear about publisher info, scope of content, or the depth of the content. </li></ul>
  22. 25. Multimedia Resources <ul><li>Images </li></ul><ul><li>Earth http:// </li></ul><ul><li>Video </li></ul><ul><li>Maps </li></ul>
  23. 26. Google Images Source:
  24. 27. Google Images Impact on Info Profession & Society <ul><li>Increase in demand for multimedia. </li></ul><ul><li>Most comprehensive image search engine freely available Online. Covers image “warehouses” such as Web Shots. </li></ul>
  25. 28. Google Earth (High Detailed Satellite & Arial Images)
  26. 29. Google Earth (3-D Imagery)
  27. 30. Google Earth Impact on Info Profession & Society <ul><li>Tool for viewing, creating and sharing location-specific info. </li></ul><ul><li>Interactive and visual. </li></ul><ul><li>Does not require specialized knowledge; anyone can use. </li></ul><ul><li>Wide variety of info already available; see coverage in government maps & datasets. </li></ul>
  28. 31. Source: Google Video Impact on Info Profession & Society
  29. 32. Google Video Impact on Info Profession & Society <ul><li>More demand for multimedia, news clips, short demos, & entertainment. </li></ul><ul><li>Tool for pushing out personal & social info. </li></ul><ul><li>Computer animation & 3-D imagery will be common. </li></ul>
  30. 33. Influence Over Information <ul><li>Encourage digitally born materials & fewer print resources. </li></ul><ul><li>Encourage digitization of local collections. </li></ul><ul><li>Shift rapidly to digital info; info is made more readily accessible. </li></ul><ul><li>Expect audio clips in future; could Google partner with music industry (IPods)? </li></ul>
  31. 34. <ul><li>Libraries = places of high service: Experts interested in individual needs, provides knowledgeable aid, expert retrieval of info, personal relationships. Become high end consulting centers. </li></ul><ul><li>Print collection areas will be repurposed. </li></ul><ul><li>Push toward “federated” searching in libraries. </li></ul><ul><li>Professionals need to be aware of these tools. Do not need to be experts, but recognize impact on info, profession, & society. </li></ul>Influence Over Info Profession
  32. 35. Influence Over Society <ul><li>Society trusts Google; provided “reliable” info & quickly in past. </li></ul><ul><li>Familiar with Google before entering high school; continue to use it after graduating. </li></ul><ul><li>Desire by society for simplicity, broad coverage & option for powerful searches. </li></ul><ul><li>Changing how users search, consume, and view info. </li></ul><ul><li>Expect info to be immediately available. </li></ul>
  33. 36. Influence Over Society <ul><li>Compromise quality of info for convenience. </li></ul><ul><li>People do not know or care about copyright. </li></ul><ul><li>Privacy – not guarding personal info. </li></ul><ul><li>Change how society communicates ( Gmail , IM/SMS ). </li></ul><ul><li>Overwhelmed society; so much info, but what is relevant? </li></ul>
  34. 37. Questions & Answers <ul><li>Thank you for attending! Please send me questions or comments about this presentation. </li></ul><ul><li>John Repplinger </li></ul><ul><li>Science Librarian </li></ul><ul><li>Willamette University </li></ul><ul><li>Mark O. Hatfield Library </li></ul><ul><li>[email_address] </li></ul>