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Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
Spice Jet Vs jetlite
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Spice Jet Vs jetlite

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comparison betn both the airways

comparison betn both the airways

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  • 1.
  • 2. RESEARCH METHODOLOGYPRESENTATION
    TOPIC
    COMAPARISION BETWEEN SPICEJET & JETLITE.
    Presented by
    Kartik G-20
    Yogita G-21
    Mahendra G-22
    Manoj G-23
    Minakshi G-24
    Mrigya G-25
    PRESENTED TO:-
    M.V. KULKARNI SIR
  • 3. Spice jet vs. jetlite
    VS
    Presented by group-4
  • 4. Objective
    Grasping changing consumer preferences
    Great advertising.
  • 5. Introduction
    “Get more when you fly”
    Siddhanta Sharma CEO
    Gary Osborne CFO
    Spice jet named its aircrafts after the name of the Spices.
    Best low cost airlines
    With highest customer value.
    second low cost airline in terms of market share
    Total revenue-16,89,44,80,000
  • 6. Contd…
    Total destinations -18
    Operates 125 flights daily.
    Least cancellation with dispatch reliability of 99.9%
    Started its fair from Rs.99/-
  • 7. Board members
    NameDesignation
    Ajay Singh Director
    B S Kansagra Director
    Mukkaram Jan Director
    Tom Ronell Director
    Atul Sharma Director
    Kishore Gupta Director
    RanjeetNabha Director
    Vijay Kumar Director
  • 8. Fleet
    Aircraft In service order
    Boeing 737-800 14 9
    Boeing 737-900ER 5
    Total 19 9
  • 9. Cont…
    It comes closure to achieve break even in Q-4 of 2009.
    It reports a net loss of 7.8 crs. in Q-4 of F.Y. 09
    4.4% growth in Operating Revenue from Rs. 399 crore to Rs. 417 crore
    10.3% growth in passenger traffic from 12.38 lacs to 13.67 lacs
    5.2 % growth in number of flights from 9,667 to 10,170
    39% reduction in Fuel cost per Available Seat Kilometer from Rs. 1.27 to Rs. 0.77
  • 10. Customerprefrence
    Rated as best overall airlines from New Delhi to Chennai.
    Received highest satisfaction rating on key factors covering the efficiency and friendliness of the ground and in the flight service.
  • 11. Advertising strategy
    In order to increase their brand recalls they are all set to launch there first ever television commercial.
    They rely mostly on print media for their promotional activities.
  • 12. SpiceJet  is the winner of
    Best low-fare airline in a survey conducted by MaRS on behalf of Hindustan Times (December 2009).
    Employer Branding Institutes' Best Employer Brand Award for our employee best practices(December 2009) Hyderabad
    World Travel Market Award for multi-channel approach in distribution(November 2009)London
    Smart Travel Asia's Top 10 Best Budget Airlines in Asia for two consecutive years (Aug 2008 & Sept 2009) Hong Kong
  • 13. Cont…
    National Award (ICWAI) for excellence in Cost Management (March 2009), New Delhi
    CIO 100 Award for IT efforts for customer satisfaction and business growth(2007, 2008 & 2009) India
    2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London
    Outlook Traveler's Best Low Cost Airline (Feb 2008) India
    TAFI - Abacus's Best Low Cost Airline (Sept 2007) Malaysia .
  • 14. Maunu von Lueders is the CEO of JetLite
    Formely known as Air Sahara but now controlled by Jet Airways.
    It operates 110 flights daily’
    Total destinations -30
    It was acquired by Jet airways in 2007
    Positioned as value based airline.
    It promises low cost airlines.
  • 15. Made profit of 3.90 crs on revenue of Rs.416.40 crs.
    Advertisement
  • 16. Board Members
    NAME DESIGNATION
    NareshGoyal Chairman
    Mr. Saroj K. Datta (69 ), Executive Director
    Mr. Yash Chopra Director
    Mr. Aman Mehta Director
    Mr. Iftikar Director
    M. Kadri Director
    Mr. JavedAkhtar Director
    Mr. Victoriano Director
    P. Dungca Director
    Mr. Ali Ghandour Director
  • 17. USP
    In flight shoping program
    Litemobile
  • 18. Products and Services
    Boarding card delights.
    Jet café
    Cargo
    1 fair pass
    Infant care
    Travelling with animals
  • 19. Fleet
    Aircraft in service order order
    Boeing 737-700 7 -
    Boeing 737-800 8 9
    Bombardier CRJ-200ER 7 -
    Total 22 9
  • 20. Awards
    Jetlite airlines has won several domestic as well as international accolades.
    JetLite Airlines was confronted with (PATA) the Pacific Asia Travel Association Gold Award in 2003 at Bali, Indonesia during the 52nd PATA Annual Conference.
    JetLite also won the award for its Sixer initiative and was adjudged as the Largest Web Merchant of India times for the year 2003.
  • 21. Market Share
    Domestic market share - 12.2%
    Domestic market share - 07.4%
    Total Revenues of INR 16.7 Billion (USD 328.4 Million)

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