2. Company sales force
• Increase sales
• Managing credit
• Effective use of resources
• Developing the market for future
• Company’s image
• Self development
3. • Objectives of the sales force
• Selection
• -educational background
• Fluency in local language
• Knowledge of the market, products and competition
• Basic knowledge in agriculture
• Knowledge of cultural factors
• Knowledge of different types of customers
• Sales personality
• Selling skills
• Capacity to work extended hours
• Ability to put up with inadequate boarding and lodging
• Matching men and markets
4. • 3.Trainning
• Induction programme
• Role plays
• Workshop on territory management
• Selling skills course
• On the job coaching
• 4.supervision
• 5.compensation
• 6.performance evaluation
• 7.Career growth
• Opportunity to live close to the nature