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Developing the sales force of
       rural markets
Company sales force
•   Increase sales
•   Managing credit
•   Effective use of resources
•   Developing the market for future
•   Company’s image
•   Self development
•   Objectives of the sales force
•   Selection
•   -educational background
•   Fluency in local language
•   Knowledge of the market, products and competition
•   Basic knowledge in agriculture
•   Knowledge of cultural factors
•   Knowledge of different types of customers
•   Sales personality
•   Selling skills
•   Capacity to work extended hours
•   Ability to put up with inadequate boarding and lodging
•   Matching men and markets
•   3.Trainning
•   Induction programme
•   Role plays
•   Workshop on territory management
•   Selling skills course
•   On the job coaching
•   4.supervision
•   5.compensation
•   6.performance evaluation
•   7.Career growth
•   Opportunity to live close to the nature

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Developing the sales force of rural markets

  • 1. Developing the sales force of rural markets
  • 2. Company sales force • Increase sales • Managing credit • Effective use of resources • Developing the market for future • Company’s image • Self development
  • 3. Objectives of the sales force • Selection • -educational background • Fluency in local language • Knowledge of the market, products and competition • Basic knowledge in agriculture • Knowledge of cultural factors • Knowledge of different types of customers • Sales personality • Selling skills • Capacity to work extended hours • Ability to put up with inadequate boarding and lodging • Matching men and markets
  • 4. 3.Trainning • Induction programme • Role plays • Workshop on territory management • Selling skills course • On the job coaching • 4.supervision • 5.compensation • 6.performance evaluation • 7.Career growth • Opportunity to live close to the nature