Mobile Couponing G

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  • thanks, I also found a great coupons site Ontimedeals.com
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  • thanks, I also found a great coupons site http://www.ontimedeals.com/
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  • Can you please mail me the presentation at mohitagra@gmail.com ?

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    Mohit
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  • I just submitted one for Mobile couponing. www.greenbor.com is the website that I wrote about which helps local business to publish free mobile (SMS) coupons online.
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  • 1. Mobile Coupon Solution
  • 2. Agenda
    • Leveraging Mobility for coupons
    • Value proposition for MNO and Business Model
    • CanvasM – Managing Touch Points
    • Summary - Consumer, Enterprise and MNO benefits
    • Coupons Ecosystem
    • Use case – mobile and web user experience
    • Solution Summary
    • Enterprise View & benefits
    • Solution Features and Functionality overview
    • Solution Approach
    • Summary
  • 3. Couponing Trends
    • Couponing on Mobile is considered a tool for
    • MARKET
    • RESEARCH
    $ 5.75 Billion Coupon Market Increase Redemption to 60% from 5 to 15%
  • 4. Value Proposition for MNO
    • MNO becoming the Coupon Aggregator
    • Creating Brand Differentiation
    • Multiple Brand Association increase the Loyal customers & reducing Churning
    • Umbrella Identity Management for Brands
    • Co-Branding and Couponing with Brand Association
    • Promotion and Advertising Revenue
    • Super Affinity program can be launched by MNO
    • MNO can be the umbrella for the multiple brand loyalty programs
    Couponing / Loyalty/ Affinity Program Network Infrastructure
  • 5. Business Model – New Revenue Stream Prepaid/ Postpaid Subscribers Identity Location & Presence Usage Transaction Base Coupon Redemption Advertising & Promotion Buisness Model
  • 6. CanvasM Managing Complete Picture - Touch points $ Flow Coupon Flow Relationship Management Consumers Mobile Operator Access Rights Customer Care Billing & Rating Prepaid Postpaid Managed Services Coupon Enabler/Distributor Payment and settlement PoS Enterprise Advertisers Identity Location & Presence Usage
  • 7. Summary - Benefits
    • New stream of Revenue
    • Increased in SMS, MMS & GPRS Traffic
    • Umbrella Brand Recognition
    • Database for Market Research
    • Reducing the Churning with the uniqueness of services and offerings
    • Deep Demographic and Location information is keystone in making coupons relevant for customer
    • No Hassle of clipping, Managing and redeeming manually
    • Personalized Experience
    • Choosing the preferences, vendors, services and other details
    • More Saving via Maximizing the redemption
    • Automatic Discovery
    • Proven barcode Technology for User convenience
    • Paper couponing redemption rate is 5 – 15% and Mobile coupons have high redemption rate
    • Cost of Distribution goes to 20%
    • Increased ROI with assessed performance
    • Additional Analytical and Campaign management
    • Reach to right target consumer
    • MIS for running targeted campaign
    Enterprise Consumer Mobile Operator
  • 8. Elements of mCouponing Echo-system
    • User registers with Couponing Application and receives UserID and Loyalty ID as SMS.
    • User logs into Application and selects category of interest with the preferences for SMS Couponing.
    • Receives SMS coupons based on the preferences and schedules to accept the
    • Accepts or reject coupon offers, getting updates of Coupon Status (Scheduled/ on demand)
    • Redeems coupons using his mobile handset at the POS.
    mCouponing Application CPG
    • Receives coupon deals from Coupon Processing Group (CPG)
    • Sends coupons offers based on user profile/preferences
    • Manages user accepted coupon offers
    • Manages Loyalty information and Program for a user
    • Controls Coupon redemptions by validating and applying relevant policies
    • feeds consumer and transactions data for business analytics by internal and external entities
    • Settles account with Clearing Houses
    • Eliminates the need for paper coupons
    • Configures rules for the coupons.
    • Managing and Controlling Enterprise for Couponing
    POS
    • Scans loyalty card information from the handset
    • Communicates with Couponing server for redemption of coupons
    Consumer Mobile Users
  • 9. Agenda
    • Leveraging Mobility for coupons
    • Value proposition for MNO and Business Model
    • CanvasM – Managing Touch Points
    • Summary - Consumer, Enterprise and MNO benefits
    • Coupons Ecosystem
    • Use case – mobile and web user experience
    • Solution Summary
    • Enterprise View & benefits
    • Solution Features and Functionality overview
    • Solution Approach
    • Summary
  • 10. mCouponing Use case 4. User receives discount coupons offers based on personalized criteria 6. Loyalty information for Accepted coupon offers for the user updated and all the coupons history is maintained on the MNO databases for future reference and sending alerts 5. User accepts/rejects the received coupons mCouponing System POS 9. POS Scans MNO Loyalty/affinity Id or Coupons or Mobile Number information via 1D/2DBarcode or text SMS 7. User shops 11. Redeemed offers tracked and also updated in MIS and MNO database for running targeted Campaign in future. Finally, MNO/ canvasm handles Clearing House for coupons settlement with retailers based on agreed SLA 12. 10. Redeems coupons for purchased items 8. User proceeds to checkout
    • User Registers into Couponing Server via SMS/WAP/Web
    • Receives UID & LID as SMS and URL for more info
    • Selects categories of interest and preference
  • 11. User shops User proceeds to checkout mCouponing Use case 1.Loyalty ID 2.Barcode download Link ( Link ) User accepts/rejects the received coupons Loyalty information for Accepted coupon offers is updated at server POS Scans Loyalty Information Redeems Coupons for purchased items Redeemed offers are tracked Handles Clearing House for Coupons Settlement Web/WAP/SMS Registration Receive UID & Loyalty ID as SMS Select Coupon Preferences User Receives SMS Coupon offers
  • 12. 2D or 1D Barcode received, based on the preferences Mobile User Experience WAP Homepage Registration Page Login Page Select Coupon Preferences TO: COUPON [code] TO: 52525 Send Received one message Options Back MsgFrom:52525 KRG1135 Download Barcode from http://202.162.188.34/qshop/krg1135.html www.Qshopper.com Barcode Download Link Web Link for Detailed Information Loyalty ID
  • 13. 1. Acquisition User receives URL/ bookmark User Clicks to view page and browses the contents available Register for Service User Receives the new lecture 1. Acquisition 2. Browsing 3. Registration 5. Delivery 6. Notifications Barcode received Mobile User Experience Register Home Search New user Register Login Google Remove ADD EXTERNAL LINK Name: Url: Submit 15 % Food Discount Coupons from Pizza Hut now available for redemption.
  • 14. Web Experience
    • Two Step Registration
    • Defining the Preferences for coupons and Push Schedule
    • Anytime Login by web/ WAP
    • Getting the barcode (1D/ 2D)
    • Redemption just by showing the Loyalty barcode
  • 15. User Interface - Administration and Designing
    • Coupon/ Campaign Designing tool
    • Integration with Inventory and Pricing server
    • Schedule the coupon
    • Flexibility to define the rules for coupons
    • Targeting specific Profiled consumers
    • Adding the graphics in case of MMS coupons
    • Redemption reports
  • 16. Mobile Coupon Solution
    • CONSUMER ADVANTAGE
    • Provide consumers the ability to use discount coupons, gather loyalty points, get prescription alerts or Promos.
    • Eliminates the need for paper coupons, loyalty cards.
    • Store loyalty ID on the consumer’s mobile phone.
    • Provide CPG/retail administrators with the ability to
        • Issue coupons
        • Configure rules for each coupon
        • View consumers profile
        • Monitor shopping pMNOerns of consumers.
    • Send coupon as a toll free SMS to the consumer
    • Gives consumer the option to accept/reject each m-coupon.
    • Store accepted m-coupon against the loyalty ID in the mCoupon system NOT on handset.
    • Allow consumers to redeem all the accepted coupons using their loyalty ID at the POS in the retail outlet.
    • Allow the Clearing house to get a detailed report of the number of coupons issued / accepted / rejected / redeemed.
    • Extracting the data for Analysis of the Consumer and purchase practice.
    • Product Behavior and acceptance rate report
  • 17. Agenda
    • Leveraging Mobility for coupons
    • Value proposition for MNO and Business Model
    • CanvasM – Managing Touch Points
    • Summary - Consumer, Enterprise and MNO benefits
    • Coupons Ecosystem
    • Use case – mobile and web user experience
    • Solution Summary
    • Enterprise View & benefits
    • Solution Features and Functionality overview
    • Solution Approach
    • Summary
  • 18. Mobile Couponing A Strong Marketing tool for Enterprises
    • User Preferences
    • Purchase Practice Data
    • Sales/ Purchase Data
    • Loyalty Data
    • Redemption Rate information
    • Campaign Success Data
  • 19. MIS
  • 20. Key Benefits to Enterprises
    • Consumer MNOraction
    • Speedup of business
    • Least time at POS
    • Provides convenience
    • user friendly
    • handset/device independent
    Very Short Time to Market Quick Rollout Minimum IT Changes Easy POS Integration Improved Footfalls Increases customer loyalty Innovative and Differentiator service MIS for Marketing Purchase Practice Analysis Business opportunity New and Independent Distribution Increase in Redemption rate to 60% Direct Approach to Consumer Integrated Business Intelligence Consumer Behavioral Marketing Brand & Image Customizable Trendy Campaign Designing Multiple Branding Coupon Designing Tool Environment Friendly Cost Efficient Service Out of the Box Technology Lower CAPEX and OPEX Secure, Reliable and Scalable Business has only two Function – Marketing and Innovation
  • 21. Agenda
    • Leveraging Mobility for coupons
    • Value proposition for MNO and Business Model
    • CanvasM – Managing Touch Points
    • Summary - Consumer, Enterprise and MNO benefits
    • Coupons Ecosystem
    • Use case – mobile and web user experience
    • Solution Summary
    • Enterprise View & benefits
    • Solution Features and Functionality overview
    • Solution Approach
    • Summary
  • 22. Solution Features Create/Edit/Delete SMS/ MMS coupons Auto/ Manual Coupon push Barcode based Technology Loyalty Program Integration Device Independent Strong Rule Engine Data mining tool High-end MIS Reports No Coupons on the Handset Notify to Consumer for Coupons Inherits to Future technology like NFC Sends MMS coupons (Sharing Coupons) Easy Integration with Existing Infrastructure Service Provider Enterprises Retailer Consumer
  • 23. Solution Approach
  • 24. Mobile Couponing Age - Advantages Auto Validation - POS Agent Asking for personal Details, Contact Nos, Age, Loyalty card, Membership details etc. to validate the Loyalty membership. Your promotional campaign headed to wrong audience …………… you wish you could have most accurate way to segment and quantify your targets Your customer forgets to bring coupons along with them …. Some intentionally don’t carry in their wallet You need a solution that work With Minimum change in the existing Retail Chain Network You spends huge amount of money on promotions and sends coupons but your customer redeems once in a blue moon Your promotional offer expires even before it is delivered and utilized, your customer complaints Getting alarms for preference based new offers, coupons validity, recent expiring of coupons and options of gifting and sharing the coupons Your wish to notify caller when Coupons are available and when the campaign starts/Ends
  • 25. Thank You